Spotlight On: Catherine Stempien, President, Duke Energy Florida

Spotlight On: Catherine Stempien, President, Duke Energy Florida

By: Max Crampton-Thomas

2 min read February 2020 — Duke Energy Florida is not just increasing the amount of renewable power it is offering customers, with several solar plants coming online, it is also looking to harden its grid to protect it from increasingly harsh storms in the southern United States, as well as in cutting-edge “self healing” technology to reduce the impact of outages, according to Catherine Stempien, the company’s president.

 

 

 What advances have been made regarding the company’s clean energy projects in the region?

 

We are still in the process of building 700 megawatts of solar in our system and that will be completed by 2022. We are making significant progress on that. We are either operating or in the construction phase for about half of those megawatts. We brought two new solar plants online in December, at Lake Placid and Trenton, and we have two being completed in the first half of this year in Fort White and DeBary, with two others just announced in North Florida.

 

The other area where we have really made progress is in battery storage. We have said that we are going to build 50 megawatts worth of battery projects, and we have made announcements for three of these projects located in Trenton, Cape San Blas and Jennings. The battery charges when the sun is up and when the sun is down the battery discharges that energy. But batteries can do much more for our system. We have been testing a lot of cases for battery use, and the projects that we are going to be doing will help improve reliability for our customers, giving them more reliable power.

 

How is the company ensuring customers get the energy they need?

 

Our customers want power, and they want that power to stay on 24/7. We are midway through deploying our self-healing grid technology. About 50% of Pinellas County is covered by this technology now. If you think about the electric grid as a highway system, when you have a traffic jam somewhere in that system you want Waze or Google Maps to redirect you around that traffic jam. The grid works the same way: if we have an outage, or a tree falls down on a line, you want to be able to redirect the power around that problem to make sure that people get their energy. This technology does that automatically. We have sensors and communications devices all over our grid that automatically reroute the power and minimizes the problem, reducing the number of customers impacted. People might see a one-minute outage and then it will go back up again. In 2019, 150,000 outages did not happen because our system was able to reroute power, and that prevented 10 million minutes of customer interruptions. 

 

Why is Duke Energy pushing forward with sustainable power solutions?

 

Duke Energy Corp, of which we are a part, decided it was going to push itself and target climate goals that we are going to hold ourselves to. By 2030, we want to reduce our carbon footprint by 50% from 2005, and by 2050 we want to be at net zero. Duke Energy Florida is going to be an important part of the enterprise goal. We have a line of sight on how we are going to meet the 2030 goal, but we don’t have an exact line of sight into how we are going to do it by 2050. We need certain technologies to advance faster, and we need the regulators to come along with us. We believe you have to set yourself aspirational goals.

 

How much should companies involve themselves in sustainability efforts?

 

Over the last number of years, we have seen an increase in the intensity and the characteristics of storms hitting the United States. Florida is at a higher risk of getting hit by those storms. We believe we need to plan for storm events. In 2018, two major storms hit our service territory, one in Florida and one in North Carolina. Hurricane Michael was a Category 5 storm that devastated the areas it hit. We had to completely rebuild the distribution system and 34 miles of transmission lines. But it left pretty quickly. 

 

Another storm, Hurricane Florence, hit the Carolinas. It was a water storm that stalled over the eastern part of North Carolina and dumped rain for days, causing extreme flooding, which makes it difficult to access substations and lines. It is hard to predict these kinds of events, so we are looking to constantly improve our response, making sure we have the right crews, with the right equipment, available to restore power.

 

The Florida legislature recognized these challenges and passed legislation in 2019 to encourage utilities to invest in hardening their grids for storms. It cleared the regulatory path for us to work on storm hardening, from making poles stronger, undergrounding certain parts of the grid, and replacing lattice towers with monopole towers. All of this work is part of a 10-year plan to harden our system so we are prepared.

 

To learn more about our interviewee, visit: 

https://www.duke-energy.com/home

 

 

Spotlight On: Alan Zuckerman, Managing Shareholder & COO, Flaster Greenberg PC

By: Max Crampton Thomas

2 min read February 2020 — Flaster Greenberg’s South Jersey attorneys are bringing in new talent to hone and increase the services they offer their mostly business and high-net-worth clientele, which include everything from M&A to succession work, while preparing to face challenges such as the impending legalization of cannabis in the state, the nationwide PFAS environmental problem and the changes to retirement planning contained in the SECURE Act,. Invest: spoke with Flaster Greenberg PC’s Managing Shareholder & COO Alan Zuckerman. 

 

What sets Flaster Greenberg apart from other law firms in the South Jersey market?

 

We are a midsized commercial law firm specializing in pretty much every practice that businesses and high-net-worth individuals, our primary clientele, would need. Most of our lawyers have come from large Philadelphia firms. We pride ourselves in doing the same type and quality of work as the larger firms, but at lower rates and more efficiently.

 

Most recently, we have done a tremendous amount of deals and merger and acquisition work. We have also had some very large bankruptcy cases. Regarding M&A, it has been all over the industry. Most of our clients have usually been closely-held businesses, even some very large ones. At some point, some of those businesses have to be passed on to the new generation, or they are sold. As a result, we have been seeing a tremendous amount of activity in the sale market, and we have been representing a lot of companies in all business sectors that are selling, in many cases to private equity firms. Private equity firms have been the most active buyers in the transactions we have been representing.

 

Is there any legislation, local or federal, that could have an impact on the way you or your clients do business?

 

There are two significant pieces of legislation, one at the national and another at the state level. There are environmental laws coming in that could mean a lot of environmental litigation. The others are, on a national level, the SECURE Act, which really impacts retirement plans, in particular, the amount and period of time in which people with 401k retirement plans will be allowed to take money out of their retirement plans and defer paying taxes. This new law substantially changes those rules and shortens the period of time for withdrawals. For many people who have done planning on their retirement plans, that is all going to have to be revamped.

 

There is also the pending legalization of cannabis in the state of New Jersey. We have some businesses gearing up for it, although there has not been a whole lot of demand just yet.

 

What are the main challenges facing firms and their clients in the South Jersey area?

 

One of the challenges is rate pressure, as our clients are cost-sensitive to legal work, as they should be, and that requires lawyers to be more efficient in their work. From a local standpoint, the opportunity we find in the South Jersey market is that office spaces are much less expensive compared to Philadelphia, which is only a few miles away. Although we have seen most of our growth over the last few years in Philadelphia and expect to see more, we made the decision last year to renew our lease here in South Jersey because the occupancy cost is less expensive.

 

One of the downsides in South Jersey we face for that decision is the lack of transportation infrastructure. We get into Philadelphia but that is about it. There is no local transportation for the most part. From a statewide perspective, taxes are very high, both income and property taxes, which make it harder for businesses to stay or relocate here.

 

What are the company’s main areas of focus for 2020?

 

Our focus is to continue to be able to be a full-service firm with very efficient and quick response to our clients. To do that, we feel that we need to continue to grow, bringing new attorneys into our firm. In addition to a six-lawyer firm we have already brought into the fold, we have expanded our footprint into the western Philadelphia suburbs with the opening of our Conshohocken, PA, office last June. Most recently, we grew our intellectual property department by welcoming an 11-member patent team headquartered in the firm’s Philadelphia office.

 

To learn more about our interviewee, visit:

 

https://www.flastergreenberg.com/

 

Spotlight On: Bill Cronin, President & CEO, Pasco EDC

Spotlight On: Bill Cronin, President & CEO, Pasco EDC

By: Max Crampton-Thomas

2 min read February 2020 — Successful economic development is a product of consistent improvement of the current situation of a region and consideration of what the long-term future could hold for that same region. In Florida’s Pasco County, economic developers are thinking about what is to come and how to create a sustainable economic growth environment by helping startups get off the ground while training a competitive workforce, taking advantage of the state’s first-rate education system. In a conversation with Invest:, President and CEO for the Pasco EDC Bill Cronin discussed these initiatives and actions at length. 

 

 

 How is Pasco County working to push forward economic development?

 

We want to make sure we have a good mix of both office and industrial investments in the county since large industry has a different multiplier because it attracts suppliers and others that the office investments do not. We are one of the only Economic Development Organizations to own and operate our own business incubators. These two incubators offer countywide programming, where you don’t necessarily have to be in that co-working space to take advantage of the curriculum that we offer for startups, and even for companies that are going into their second phase.

 

We offer micro loans through that program, and we have a regional license for CO.STARTERS, which is a curriculum that we use for startups and next-generation companies. We also use those incubators as a soft-landing place for our international FDI prospects. While many of our competitors in economic development are going after these large, established companies that have 100-200 employees, we work with them, but also with the company that says, “Hey, I just want to start sales with one or two people,” and we let them use our incubators as a landing place to get them started.

 

All areas, whether it is entrepreneurship, land development and making sure we have enough product, our buildings and sites, workforce development in the county as a whole — all of those are now part of the strategic plan, but also with a sense of innovation and smart growth that is interwoven through those protocols. They are verticals in our strategic plan, such as innovation and technology. When we look at a collision between areas, such as logistics and IT, or life sciences or agriculture and IT, life sciences and distribution, all of these can be tied together through innovation and smart growth.

 

How are you ensuring that your workforce is being trained to survive the changing economic environment?

 

There is a lot of confusion right now with some of these rapid changes in technology and business models. That also applies to the industries we focus on. Probably 80% to 90% of our workforce is being trained for jobs that do not yet exist. How do we make sure we are prepared for that? We started to hear this theme about competitiveness and we are making sure we have fertile conditions for that type of growth in the future. We may not know everything but what we do know is that we’ve got to be ready and have the right conditions for these things to be deployed.

 

How are you looking at sustainability regarding the county’s economic growth?

 

We need to make sure that when it comes to jobs and recruitment, we are creating jobs for everybody. If you put too much emphasis on high-impact jobs alone, they won’t trickle down by themselves. You still need to make sure that every single layer of the economy and socio-economic strata has the right jobs for the right people. That is important because if you don’t do that then people will have to move away, and we will have to import talent to some extent.

 

In the last couple of years, Florida has been among the leading destination states for migration. We are looking at around 180 people a day coming into this region, and the state sees around 1,300 people a day. With that many people moving in, our business community has been able to take their pick of all the people coming in, and in times of low unemployment it is usually hard to find talent. You have to steal it from someone else or grow it internally. But because of interstate migration, we have been at full employment for a long time now and we still have access to talent. That’s because all these people are moving here everyday. The reason they are moving here is because things are not as good somewhere else, or they prefer it here. We have to make sure that our environment continues to be better than that of our competitors, and that we provide a good tax environment, which we have. We are also the fastest-growing region in the United States and the largest consumer market in the Southeast. You see a lot of that migration because of things like that, and because of quality of life and education. Our state university system is now No. 1 in the nation.

 

To learn more about our interviewee, visit: 

http://pascoedc.com/

 

 

The Peach State’s tourism industry is thriving

The Peach State’s tourism industry is thriving

By: Felipe Rivas

2 min read February 2020 — Florida has the beaches, Pennsylvania has the Pocono Mountains, and California has the movie studios. Looking for a place where you can experience all three attractions and still get a taste of southern hospitality? The Peach State is your best bet and the tourism statistics prove it. Georgia welcomed more than 111 million international and domestic visitors in 2018, a record-breaking year for the state’s tourism industry, Gov. Brian Kemp and economic development leaders announced in January during the annual Tourism, Hospitality and Arts day at the Georgia State Capitol.

Explore Georgia, the state tourism office within the Georgia Department of Economic Development, calculated that visitors spent close to $40 billion in communities throughout the state and supported 478,000 jobs. The billions in tourism-related expenditures generated $3.4 billion in state and local tax revenue.

“As visitors continue to discover Georgia’s unexpected destinations that range from the North Georgia Mountains to Cumberland Island, our economy continues to grow, new jobs are created, and our communities thrive,” said Pat Wilson, commissioner of the Georgia Department of Economic Development. Without the jobs created by the tourism industry, Georgia’s unemployment rate would be 10%, nearly twice as high as the record-low average, Explore Georgia said in a press release. 

The announcement follows Georgia’s consecutive recognition as the best state to do business by different business publications, solidifying the Peach State’s live, work and play attraction. “The tourism, hospitality, and arts industries are constantly propelling our state’s places, culture, stories, and people to the forefront – showing the world why Georgia is the best place to vacation, live, and do business,” Wilson said. 

To learn more, visit:

Exploregeorgia.com

Spotlight On: Silvana Capaldi, Founding Chair, Alliance of Merger & Acquisition Advisors of Tampa Bay

Spotlight On: Silvana Capaldi, Founding Chair, Alliance of Merger & Acquisition Advisors of Tampa Bay

By: Max Crampton-Thomas

2 min read January 2020 — The long-term success of any economy is predicated on both organic growth and consistent M&A activity within the business community. Founding Chair of the Tampa Bay Chapter of the Alliance of Merger & Acquisition Advisors Silvana Capaldi believes the Tampa Bay Region is booming with new opportunities for business deals and the business experts she represents are there to help business owners and investors make the most of their businesses.

 

 

 

What is happening in the Tampa Bay Region market that makes it attractive for an advisory body such as the Alliance to decide to set up shop here?

 

According to the Census Bureau, Tampa Bay is one of the fastest-growing areas in the United States, which is great for our local businesses, businesses relocating here and startups. We have an enthusiastic entrepreneurial spirit and a very strong, engaged business community. Our support system and services for our young, innovative business startup space continues to grow. We want to see businesses thrive and our goal is to provide education and resources to business owners and business professionals.  Business owners are reluctant to attend events for fear of being bombarded with people selling to them. It is our mission to provide a venue where they can hear local business owners share their lessons learned and showcase the talent pool of experts in our community: investors, business leaders, organizations and mentors who are invested in Tampa Bay.  

 

Have you seen a significant uptick in M&A activity in the region?

 

With our favorable economic condition, availability of bank loans and private equity accessibility, we have seen an increase in M&A activity. For example, ConnectWise acquired companies and then sold to a private equity group, while PGT Innovations acquired NewSouth Window Solutions.  

We see companies looking for strategic growth through M&A. They may be looking to gain market share, expand talent pool, gain resources or eliminate competition.   

In addition, the benefactors of the M&A deal now have capital to reinvest. These business owners are experienced people feeding back into the entrepreneurial ecosystem, building companies that will one day sell again.

 

Where are you seeing the most demand for the services the Alliance provides?

 

The Alliance is both an educational and resource platform for business owners. We want business owners to have an understanding of the options they have, whether they are selling their business, passing the business to family or employees, or growing their business with an investor. So often we hear from business owners stating that they were unaware of options available to them when deciding to exit. We engage speakers with the business owner in mind. 

 

What is the value added by the professional services you offer in facilitating business deals?

 

There are so many moving parts in a business deal. We provide valuable resources and have a network of professional experts to work with the business owner to maximize valuation and expose them to the right opportunities.

 

Companies that have approached a transaction intermediary, hoping to sell their businesses, are often turned away for not being “market ready.” Those that go to market sell for a lower value. Then there are deals that fall apart when they get to the due diligence. I worked as a consultant for an insurance agency and the owner claimed he was 100% owner. Through the due diligence process, the client neglected to share that there were two family members who had ownership in the company.

 

Business owners often think that their business is worth more, only to be disappointed at the number after the valuation. That’s when a professional can come in and suggest adjustments that would increase the value. For example, the buyer may want to know what prospects are in the pipeline, projected future sales, reports or what CRM they are using.  Not having that information or tools can decrease the value of the company.

 

What is your view of the Tampa Bay Area market in the near term?

 

This is an exciting time for Tampa Bay. We will continue to attract businesses that want to relocate here,  and companies that are being formed. Business owners that have exited their businesses are reinvesting into companies. Our entrepreneurial ecosystem will continue to draw young innovators. The University of Tampa’s John P. Lowth Entrepreneurship Center, a partner of the Alliance, is committed to helping innovative startups gain traction, which equates to continually drawing and retaining entrepreneurs. Tampa Bay communities will continue to invest in an already exceptional entrepreneurial ecosystem, allowing Tampa Bay to become recognized as the place to invest.

 

To learn more about our interviewee, visit: 

https://www.amaaonline.com/tampa-bay-chapter/

 

 

Spotlight On: Stan Lifsey, Co-Owner, The Current Hotel

Spotlight On: Stan Lifsey, Co-Owner, The Current Hotel

By: Max Crampton-Thomas

2 min read January 2020 — In 2020, creating experiences and innovation are two of the main keys to success in the hospitality industry. Stan Lifsey, the co-owner of The Current Hotel, recognized this and used it to help develop one of the newest hotel offerings in the Tampa Bay region. After receiving an initial positive reception, Lifsey is looking to continue capitalizing on the momentum while also pushing the hotel’s innovative approach to hospitality as customer demands continue to change. 

 

 

 How are visitors and residents in the Tampa Bay community reacting to the newest addition to the hotel scene? 

 

We wanted to take advantage of our strategic location on the water, so all 180 rooms have a waterfront view. We also wanted to partner with the best local brands in Tampa Bay and feature them, along with other local artists, in our hotel. This hotel is a one of a kind product and in a one of a kind location. We have been open for a short while, but so far we are very happy with how we have been received by the local community and the visitor turnout to the hotel. The customer feedback from both locals and visitors has been extremely positive, especially regarding the unique brand and design we have brought to Tampa Bay. We built this hotel with the idea to break the mold and cookie-cutter box that the hospitality sector in this region seemed to be stuck in with regards to architecture, interior design and concept.

 

Do you believe the demand curve will support the multiple new hotels coming online this year in the region? 

 

I believe the demand curve will be able to support all the new hotel inventory coming online, but that is with a caveat. I’d be interested to see how many of the current deals actually end up being built because of rising construction costs. Construction costs are at an all-time high, construction labor is incredibly tight and land is expensive. We were fortunate enough to have built when we did, but this market is becoming increasingly challenging. It requires a lot of equity to get these deals done and built.

 

Having all this new supply of rooms in the market is providing positive momentum and growth to the Tampa Bay Region and certainly makes entities like Visit Tampa Bay and the Tampa Bay Sports Commission’s jobs a little easier. Being able to offer this type of innovative product that is coming online really speaks to the evolution of the Tampa Bay hospitality market. We have been an undervalued market for quite a while, but with all the free press that Tampa Bay is receiving thanks to massive development’s like Water Street Tampa, it is driving more people into the region, which increases the demand for more hotels. All of which is ultimately great for the economy of the entire region.

 

How have you seen the hospitality industry adapt to changing customer demands? 

 

The overall hospitality market is moving more toward unique guest experiences. Guests want a different vibe and experience whenever they visit a new hotel. This is where the hospitality market is going not only for leisure travelers but also for corporate travelers. The upfront cost may be more to developers and owners but on the back end, your rate and the desire of people wanting to frequent your hotel is much greater.

 

The idea when building this hotel was that we didn’t want to adapt to anything. We wanted to be  contrarian and blaze our own path. When we started this whole process, we had to engage a branding company and we went through about nine months of branding. Current was not just something that we landed on. The Current name is to do with the fact that we are on the water. It is also a nod to our wave ceiling inside the hotel lobby rotating art gallery and that we want to always be current and innovative in our approach. We always want our brand to shine through in everything we do, which ultimately benefits the customer experience.

 

To learn more about our interviewee, visit: 

https://www.marriott.com/hotels/travel/tparo-the-current-hotel-autograph-collection/

 

Face Off: Osceola County Cities Sharpening Economic Growth Plans

Face Off: Osceola County Cities Sharpening Economic Growth Plans

By: Yolanda Rivas

2 min read January 2020 — Amid the growth in Orlando’s economy and population, local cities are emphasizing the unique characteristics of their respective business communities. The city of Kissimmee is taking advantage of its aviation industry, while the city of St. Cloud is looking to expand its experiential and entertainment retail offer. The Invest: team spoke with Belinda Ortiz Kirkegard, economic development director at the city of Kissimmee, and Antranette Forbes, St. Cloud’s economic development manager, about their efforts to grow their economies while taking care of their existing businesses. 

What are the key industries for the city’s economy?

Belinda Ortiz Kirkegard: Aviation is a growing industry in Kissimmee, as the city owns a general aviation airport, Kissimmee Gateway Airport. This airport is predominately the airport of choice for corporate jets or private plane owners arriving to go to the Orange County Convention Center or a Central Florida theme park. Kissimmee Gateway Airport is also a relief airport for Orlando International (OIA), providing services for noncompatible OIA uses.  Additionally, understanding the value of high-wage aviation jobs, the city launched its Aerospace Advancement Initiative to attract companies to our airport. A recent Florida Department of Transportation study showed our airport yields a direct annual economic impact of $190 million. In the last seven years, the airport has grown by over 300 jobs.

Another growing field in Kissimmee is the medical sector. The city of Kissimmee is home to two strong, growing hospitals, AdventHeath-Kissimmee and Osceola Regional Medical Center. Combined, these hospitals have invested over $300 million in campus expansions or are growing their service lines. To capitalize on that growth, the city launched its Kissimmee Medical Arts District, providing economic development incentives specifically to attract more physicians and medical companies to the area. When new medical companies enter the market, they provide new job opportunities, but it also results in more medical services available to residents. It’s a win-win.   

Antranette Forbes: Retail and professional services are our key industries. In fact, 35% of our business is service-oriented. In the medical industry, St. Cloud Regional Medical Center is our largest nongovernmental employer. They have over 500 employees and the majority are in medical or medical-related professions. We also have a large population of dentists. From a business recruitment standpoint, that is a great opportunity for medical device providers, assisted living facilities and other related companies.

We are focusing on diversifying our retail footprint. We are looking to attract experiential and entertainment retail. We have places to shop and eat, and now we are focusing on providing options to play. We also need more diversity in our industrial sector. While we may not have a high amount of space to do industrial, we do have talent who can perform in the sector.

How do you support the interests of residents, while focusing on expanding the city’s business community?

Ortiz Kirkegard: Meeting the needs of our residents is always at the forefront of economic development. Programs are designed to attract companies that provide high-value, high-wage jobs to the community. As our economic development program has evolved, so have the job opportunities, and that helps advance our household income levels. Additionally, the evolution of the program has worked toward diversifying our economy by no longer being solely tourism centric with jobs circling retail and hospitality. Although tourism will always be at the heart of Central Florida, diversifying industries increases our economic resilience.  

Forbes: We are implementing numerous strategies to diversify our economy. We have over 1,300 registered businesses in St. Cloud. Over 35 percent of those are home-based businesses. These types of businesses are an important contributor to our economy. These “mom and pop” types of companies are a major focus for us. We are looking to move them out of their homes and into office or storefront space. By helping them to reach that next level, these are the businesses that will be hiring more employees and supporting our growth.

To learn more about our interviewees, visit:

City of Kissimmee: https://www.kissimmee.org/government/economic-development/economic-development-office 

City of St. Cloud: http://stcloud.org/926/Economic-Development 

Spotlight On: Shaun Kwiatkowski, General Manager, The Godfrey Hotel and Cabanas Tampa

Spotlight On: Shaun Kwiatkowski, General Manager, The Godfrey Hotel and Cabanas Tampa

By: Max Crampton-Thomas

2 min read January 2020 — The hospitality industry in Tampa Bay welcomed several new hotel offerings into the marketplace in 2019, and 2020 is going to see the introduction of even more inventory. Invest: spoke to Shaun Kwiatkowski, the general manager of one of the newest offerings to the Tampa Bay region, The Godfrey Hotel and Cabanas Tampa.  Besides a bountiful 2019, Kwiatkowski also spoke about the importance and benefits of operating as an independent brand in a market that is saturated with corporate offerings, as well as his view on the impact of the sharing economy in the Bay. 

 

 

 

How would you describe The Godfrey’s performance in 2019? 

 

In 2019, we enjoyed the continued market penetration of our brand. We are still pretty new and usually the ramp-up period for a hotel brand in this market can take up to five years to really penetrate and become established, especially a new, independent hotel like The Godfrey. We do not have the Marriott or the Hilton behind us, so we have to rely on a lot of specific strategies to execute. We feel that we have been able to penetrate the market effectively in a short period of time. We have had a lot of growth, which we measure by ADR growth. We had almost double-digit ADR growth last year, which equates to RevPar growth in the hotel’s revenue results. We’re very thankful and proud that we have been able to grow that ADR a little bit faster than the market as a whole. When you look at the Tampa Bay market this past year, occupancy rates had stayed pretty much flat, but I believe that has a lot to do with the additional room supply coming into the market. 

 

How has operating as an independent brand been beneficial and a challenge to the hotel? 

 

Being an independent brand can create benefits, but there are also challenges to that. As the business and the industry have evolved, demand has changed and today, many people want something different from the corporate type of hotel. Not to take anything away from those brands, but people do want to have the unique and fun experience that an independent brand can provide, similar to our food and beverage experience in WTR Pool & Grill. That is exactly who we are. If we look at the market as a whole, we are starting to see some of those big-name brands evolve into a more independent style. We are seeing those independent, millennial-focused brands growing in popularity, especially in this area.

 

A big challenge for us across the industry is employee retention and finding the right talent. We drive employee retention through the culture that we create within the hotel. If we find a good employee, we reward them and we guide them through their career. When we are looking at recruiting people to fill our open positions, it is more about the person than their skills. I can teach you most of the skills to be a front desk agent or to be a server, but I can’t teach you to smile. I can’t teach you to be positive and warm. This means we always have to be in our recruiting mindset and look for those individuals who have the hospitality spirit.

 

How has the sharing economy impacted your business, if at all? 

 

In regards to the impact from the sharing economy and things like Airbnb, there’s enough room for everyone to play, from our perspective. The Godfrey has not seen a major impact from the sharing economy. If the average person does a normal search of Airbnbs in this region, there is not as large an inventory as you might find in Boston or Chicago. That being said, when we look at what Airbnb is doing and the future of their booking channel, that is something that’s on our radar. If there is an opportunity there that works for us, we are going to investigate it and see if there is enough return on investment to try and implement something similar.

 

To learn more about our interviewee, visit: 

https://www.godfreyhoteltampa.com/

 

Spotlight On: Les Vail, CEO & President, Gloucester County Chamber of Commerce

Spotlight On: Les Vail, CEO & President, Gloucester County Chamber of Commerce

By: Yolanda Rivas

2 min read January 2020— The Gloucester County Chamber of Commerce’s focus on business development and education has positioned it as the fifth-largest chamber in the state of New Jersey. The chamber’s partnerships with local county colleges and universities have been key for businesses and the local workforce. Les Vail, president and CEO of the chamber, discussed with Invest: the different ways the chamber is promoting Gloucester County as an economic engine in the region.

 

 What have been some of the highlights for the Gloucester Chamber of Commerce over the past 12 months?

 

We have been making a concerted effort over the past year to improve branding and marketing to ensure that our message reaches as many people as possible. We initiated a partnership with Rowan College of South Jersey that provides around 30 percent discounts on degree tuition fees for any of our employees and members. We are already seeing that initiative bearing fruit, with over 12,000 unique visits per week across our social media platforms and a significant uptick in returns on our email blasts.

 

How is the chamber working to promote South Jersey as a catalyst for economic development in the tri-state area?

 

We have grown to become the fifth-largest chamber in the state with almost 1,000 members, and a big reason for that success is our focus on business development. We act as the middleman to help companies and executives connect with each other. Our efforts on education are also vital. We firmly believe that economic development starts with educating the workforce, as this is what attracts new businesses to the region. 

 

Manufacturing, for example, has a great need for employment. Gloucester County is the fifth-largest region in the country for food manufacturing. The sector offers competitive wages, but it is struggling to find sufficient numbers of skilled workers, not only for now but for the future. The industry does not necessarily require a college degree, but usually requires some form of certification. That’s where our partnerships with local county colleges can have an important impact. We listen to the business community and we support them in their efforts to increase the number of qualified workers for this industry.

 

What kinds of businesses are you trying to attract to the Gloucester County region?

 

We are not known as a technology hub, but we have a research institution and two medical schools that are contributing in this area. So we are looking to attract technology-based industries that can offer competitive wages. We have the land capacity and infrastructure in place to attract these businesses.

 

What are the main challenges facing businesses in the county?

 

Workforce is still the main issue. We need more plumbers, electricians and carpenters. Manufacturing businesses and refineries, despite offering attractive salaries, are struggling to find their future workforce. It is important to change the mindset of young people today and to let them know that not every career requires a college degree. We need to find people without college degrees and include them in the workforce by giving them valuable skills that contribute to the economy. This process starts in high school, so it is encouraging to see institutions like Gateway Regional High School offering guidance and advice on potential career paths to students from an early age.

 

To learn more about our interviewee, visit:

Gloucester County Chamber of Commerce: https://www.gc-chamber.com/

 

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