How Florida is tackling unemployment by encouraging growth and education
Rick Scott Governor – State of Florida
Florida has seen the second biggest drop in unemployment in the U.S. What have you and your administration done to achieve these figures?
Unemployment is at 4.9 percent, and we’ve added some 1.26 million private-sector jobs, which is double the national rate. Four years before I was elected, Florida lost 832,000 jobs. To tackle this, we cut 4,600 regulations, cut taxes 55 times and recruited 900 companies either to come to Florida or expand into the state. We’ve gone on trade missions around the world, and we’ve made sure that our universities are focused on where the greatest job needs are. We’ve asked “how can we help businesses here to be more successful than they are anywhere else?” That is our attitude, and we are better than anyone else in the country. We have to keep cutting taxes and reducing regulations. U.S. News & World Report has said Florida is first for higher education, but we have to keep getting better. We have to make education more affordable and make sure the colleges and universities are very focused on where the jobs are. We now have 25 percent of universities’ budgets tied to three things: What does it cost to get a degree? What field can you get a job in? How much money do you make? We’ve got to make sure we are focused on getting people ready for careers and dealing with the system.
Technology, life sciences and healthcare are all growing sectors in the State of Florida. What is being done to encourage the growth of these sectors?
We’ve got to make these sectors more successful here than in any other place in the world. We have to build relationships, which is why one of the things we do as part of Enterprise Florida is consultations with businesses to help them do better. We make sure they have the right workforce, and we do that through a variety of programs through our state colleges and universities. We’ve got to keep reducing their taxes so they can reinvest in their businesses because when they reinvest in their businesses, we get more jobs.
What impact has a greater emphasis on developing education had on Florida? How will education develop in the future?
Tuition fee increases have been halted. They were increasing at 15 percent plus inflation every year when I came into office. We haven’t seen an increase in four years at our universities or state colleges. We reimburse the schools according to what’s important to students, lower tuition fees and getting a good-paying job when they finish. We have the highest graduation rates of the 10 most populous states. We’ve increased our funding for universities by almost 50 percent since I got elected. The most important thing is that every child has opportunity. It doesn’t matter where you live or how you grew up, I want every child to have the dream of this country
How Miami is experiencing great tourism numbers despite setbacks
William D. Talbert III. President & CEO – Greater Miami Convention & Visitors Bureau
What were the main achievements of Greater Miami Convention & Visitors Bureau (GMCVB) in 2016?
Tourism was up 2 percent in 2016, making it a record year. That is a significant achievement, accomplished as a result of partnerships the bureau has with government, the private sector, Visit Florida and BrandUSA. This is despite a number of serious challenges, including the Zika virus. The governor declared a statewide alert for Zika in February 2016. Miami-Dade County, and specifically the mosquito control division, along with the state health department and various cities, aggressively went after the mosquitos carrying the virus. By December, we had eradicated locally transmitted Zika. It is the first place in the world to do that. The development of a vaccine is now being fast-tracked, so we are really pleased. Hurricane Matthew hit in October 2016, closing the airport over a holiday weekend. Also, tourism from Brazil, which has been our top international market, saw a sharp drop in the first nine months of 2016. For the calendar year 2016 to have record tourism with overnight visitors up 2 percent in the face of Zika, a hurricane, fluctuation in international currency exchange rates and our largest international market down almost one-third, is impressive. Other markets, such as Colombia and Argentina were up double digits. Also of note is that the Miami Beach Convention Center, the region’s largest convention center, is undergoing renovation and expansion. This reduced the amount of business coming to Miami, yet we still had a successful year. That shows the brand is very strong.
Are you concerned about the strengthening of the U.S. dollar and the impact on visitors coming to Miami?
Even with currency issues in countries such as Brazil, visitors from our other top-10 destinations were up. Columbia and Argentina were up double digits. Germany was up a point and a half, the UK was up 5 percent, the Bahamas up 8.5 percent, Costa Rica 1 percent and France 3 percent. So we’ve had these currency issues over time, but only two out of 10 were down.
What are your expectations for the high-end tourism?
Miami is a luxury destination, ranked in the top domestic markets based on hotel inventory. In 2016, we were in the top-five tourist destinations in terms of revenue, which reflects the luxury segment. Much of this is due to the strategy of year-round tourism – with each of the four quarters of the year having about the same number of visitors. Spending increases a little during certain periods, such as during the summer months of July and August, when it is winter is the Southern Hemisphere.
How strategic city planning is helping Miami Gardens grow its economy
Oliver G. Gilbert Mayor – City of Miami Gardens
What has been the city’s steps to improve development?
While the City of Miami Gardens was created in 2003, it had evolved in an unplanned way. There was neither a central commercial area nor a stream of commerce unique to this area. For this development, we needed control over the largest piece of property, taxpayer or economic generator, but we were the only city in Miami-Dade County that didn’t have any zoning or building control over Hard Rock Stadium. Miami-Dade had that control. We eventually started a series of discussions and we were able to come to an agreement and now share control and we’re the primary voice in what goes there. Having control is important because we are going to develop this area in a way that meaningfully affects how services are provided and what people can do in the city. The latter is the one that transforms the city into a community. We have seen community involvement in the referendum on the stadium. We are now working with Calder Race Course Casino to the north. We are decoupling the racing and gambling. Calder sits on 170 acres of land, and if we decouple the racing from the casino, they can have the casino without expanding gambling, and we can develop the area around it into a place where people can spend money. It will create jobs, improve the tax base, improve the general quality of life and decrease traffic. One way to improve traffic is by having restaurants, shopping and movie theaters closer to where people live. We are developing businesses by helping them to function more effectively. Hard Rock Stadium was a part of that and now we are moving on to Calder. My message is “I’ll be as fast as you are, and make it as easy as I can. What I need you to do is come here and make your money but provide services in a way that creates an added bonus for the people who live here and creates a reason for other people to visit.”
What is being done to attract business?
One of the things that is interesting is that a lot of major commercial corridors in this area were zoned for residential uses, so we changed that and added things like an entertainment overlay that allowed more uses. That means that when you bring your business here, you have more money. You can incentivize people to do things because people act in their own interest. You find a way to make your interests match theirs. The back part of Calder has now been rezoned to part commercial and part industrial. This is because we want to build an office park back there. We can keep the front edge for retail. Property developer Bridge has a huge site that used to be a landfill. We are working with them to transform that into a modern industrial park so that we can bring in more businesses.