Tyler Perry’s new 330-acre film compound is the largest in the nation

Tyler Perry’s new 330-acre film compound is the largest in the nation

By: Felipe Rivas

2 min read November 2019 — Hollywood and the movie industry have enjoyed a symbiotic relationship since the days of Charlie Chalpin, Humphrey Bogart and Bela Lugosi. However, in the 21st century, multi-hyphenate film mogul, Tyler Perry, has been keen on proving that successful movie production outside of California is possible. In October, Perry unveiled his new 330-acre Tyler Perry Studios, built on the grounds of Fort McPherson in Atlanta, a former military base in Atlanta that Perry purchased in 2015. While the state of Georgia has consistently attracted new movie and TV productions to the region via tax incentives, the man behind Madea’s crazy family adventures has been busy on and off the camera promoting Georgia and the Atlanta Metro Area as a venue for productions of all sizes. Now, with his new studio in full swing, Perry has a new base to challenge Hollywood for the audience’s attention, praise and profit. 

Tyler Perry Studios is the largest film production studio in the nation. It also makes Perry the first African-American to have sole ownership of a major film production studio. “We are a major player in film and television, and now we have the facilities to rival Hollywood – so come, bring your productions,” Perry told Atlanta Business Chronicle in late September. Georgia’s current tax credit system, in which studios can earn up to 30% tax credits on total production costs, has led to a boom in movie business in the region. It estimated that Georgia’s film and television industry generated close to $2.7 billion in economic impact in 2018 with over 300 productions in the region.  

 

It is likely that you have seen a show or movie shot in Perry’s former studio, also in Atlanta. Several top productions have used his facilities to wow audiences, including Marvel’s “Black Panther,” AMC’s “The Walking Dead,” and “Pitch Perfect 3,” aside from Perry’s bevy of brand-name shows and movies. The new studio features 12 state-of-the-art sound stages, 200 acres of picturesque green space, over 40 Victorian style homes and even a replica of the White House. Perry, who is an avid lover of architecture, still has 200 acres of space to continue to build elaborate stages suitable for any type of production. 

 

Perry’s most recent productions, “The Oval” and “Sistas,” have drawn over 3.3 million viewers at night on BET+, the network’s streaming platform. In October, along with the grand opening of his studio, Perry announced two more series are set to premiere in BET+ in 2020. Fans can add the new series “Bruh” and “Ruthless” to their watch list sometime in the new year. Aside from being a world-class movie production site, the new studio will also serve as host to global events, concentrating the world’s eyes on the Atlanta Metro Area. 

 

To learn more about our interviewee, visit:  https://tylerperrystudios.com/

Miami Dominates in Innovative Coworking Real Estate

Miami Dominates in Innovative Coworking Real Estate

By: Sara Warden

2 min read NOVEMBER 2019 — The traditional office space is changing fast. Hot-desking came first, and now with more pressure to recruit highly skilled personnel, workers are increasingly able to command perks such as home office and telecommuting. According to Fundera, telecommuting has grown by 40% in the last five years and employers offering the benefit save around $44 billion per year in total. The drive to home office also created a new real estate niche – coworking spaces – and that niche is now driving real estate growth in Miami.

“Coworking tenants continued to dominate absorption activity in Miami for the second quarter in a row as they continue to lease significant footprints in buildings throughout the market. Out of the seven largest lease transactions year-to-date, five were coworking tenants, with WeWork leading the number of coworking companies,” said Donna Abood and Michael Fay, Principals and Managing Directors-Miami at Avison Young in an article written for Rebusiness Online.

According to a special report by Yardi Matrix, coworking spaces accounted for one-third of leases over the last 18 months. Miami comes in third in terms of metros with most shared space as a percentage of real estate stock, at 3.5% –behind only Manhattan and Brooklyn. In the last 10 months, Miami has added around 1.1 million square feet of coworking spaces.

But one of the most highly-leveraged companies in the coworking arena is WeWork, a company that underwent a failed IPO attempt in the last year and wiped out around 80% of its value in the process. The company stretched itself too far, playing the Amazon tactic of taking on huge losses to undercut and wipe out the competition, but without having Amazon’s clout.

Alan Patricof, chairman emeritus of venture capital firm Greycroft and an early backer of Apple, does not believe the coworking space is a bad idea, but rather that WeWork simply bit off more than it could chew. “If you want to be a publicly traded company, you should act like a public company,” Patricof said in an interview with TechCrunch in September, adding that the board members “were all seeing the pot at the end of the rainbow.”

But the global value of coworking spaces is estimated at $26 billion, with growth of 6% expected in the United States to 2022 and 13% elsewhere. Despite WeWork’s errors in judgement, the market is there for a $49 billion valued unicorn, and Miami offers huge opportunities to those investing in the right way. According to Pandwe Gibson, founder and president of EcoTech Visions, a coworking space for manufacturing businesses, these spaces need to be constantly offering the next new thing. 

“Entrepreneurs in America don’t just need a WeWork. They don’t just need a desk. Entrepreneurs want to make stuff,” she told Moguldom. The Miami-based startup has 52,000 square feet of space and approximately $3.2 million in public and private investment to scale the business, while it carries out its first raise.

It doesn’t stop with manufacturing space. ShareMD recently spent $33.15 million to purchase a building in South Miami and one in Coral Gables in which to set up co-working spaces for doctors. “Because of the demographics in Florida, we are aggressively trying to expand in the metropolitan areas,” said Easton & Associates Vice President Elliot LaBreche, representing ShareMD in the deal in an interview with The Real Deal.

The attraction of this concept is accessibility to a doctor without the pressure to sign new clients, LaBreche added. “If you have a doctor, and their primary practice is in Fort Lauderdale, but they have some patients in Miami and West Palm, but not enough patients to support their practice, they can join the ShareMD network and use our offices as satellite offices.”

 

To learn more about our interviewees, visit:

https://www.avisonyoung.com/

https://www.yardimatrix.com/

https://www.wework.com/en-GB

https://www.greycroft.com/

http://ecotechvisions.com/

https://wesharemd.com/

http://theeastongroup.com/about/

 

Big Reveal: A New Look for Charlotte’s Main Library

Big Reveal: A New Look for Charlotte’s Main Library

By: Felipe Rivas

2 min read November 2019In the information age, knowledge is power. As Charlotte continues to attract top-level companies and talent across multiple industries to the region, Mecklenburg County wants to provide Charlotteans a sleek, modern, and highly technological space to study, learn, and absorb information. The Charlotte Mecklenburg Library unveiled the design plans for its new $135 million, 115,000-square-foot Main Library in Uptown Charlotte. The design features five levels and one lower level, two outdoor terraces, immersive theaters, conference rooms, and a revamped Robinson-Spangler Carolina Room. The plans were revealed two days after voters rejected an arts- and education-related sales tax increase.

The new Main Library will be made possible via a public-private partnership. According to the Charlotte Mecklenburg Library, the county has committed $65 million to the project. The library’s foundation will raise the remaining $70 million through a new campaign, called CommonSpark. Reportedly, the Knight Foundation pledged a $10 million donation to the new library on Thursday. Demolition is slated for 2021, with an expected completion date of 2024.

The plans for the new Main Library come after Mecklenburg County voters rejected a 0.25% sales tax increase that would have funded art, education, parks and more for Charlotte. If passed, the sales tax would have increased from its current 7.25% to 7.5%. Sales tax advocates, which included the Charlotte Regional Business Alliance, estimated the tax would raise around $50 million a year for arts and education-related initiatives. 

Though voters rejected the sales tax, the new library is part of the vision for Uptown Charlotte as the area continues to develop. “The new main library will be an architecturally-distinctive, state-of-the-art, technologically-advanced knowledge center and public commons, where everyone in our community can access the resources of a 21st-century library,” said Charlotte Mecklenburg Library CEO Lee Keesler in a press release. “The new Main Library helps further our mission to improve lives and build a stronger community by strengthening public engagement, supporting economic opportunity and connecting community resources.”

The Charlotte Mecklenburg Library system is comprised of 20 libraries and it serves more than 1 million residents, according to its website. The Main Library design plans account for a job training center, counseling services space, along with the core technology and maker space offerings, including a technology center, computer lab, digital visualization lab, and recording studios. Two outdoor terraces will overlook Tryon Street and Uptown Charlotte, giving visitors a front-and-center look at the transformation of the area.  

For more information visit:

https://cmlibrary.org

South Florida Collective Combats Gentrification in Palm Beach

South Florida Collective Combats Gentrification in Palm Beach

By: Sara Warden

 

2 min read November 2019 — As the 2018 federal tax code kicks into effect, capping deductibility of state and local taxes, demand has skyrocketed for luxury real estate in low-taxing states such as Florida. In the third quarter of 2019, the median price for a luxury home in Palm Beach tripled on the year to $21 million compared with $7.7 million in the same quarter of 2018.

As luxury house prices increase, single family and condo prices are also going up, according to a report by real estate appraisers Miller Samuel. In 3Q19, average sales prices for a condo reached $418,849, up 4.4% on 3Q18, and for a single family home the average price was $11.4 million, up 121.6% on the year. Tellingly, average price per square foot was up across the board, at $1,468/ft2 for a single family home during the quarter compared with $1,363/ft2.

The area is quickly gentrifying, with the Virgin Trains USA express service that runs through the county also pulling up house prices and pushing down affordability. In this environment, creating affordable housing for the residents of Palm Beach becomes ever more pressing. Now, the public and private sectors are joining forces to take action and create the South Florida Housing Link Collaborative, an ambitious affordable housing project. 

The project will target the route of the Brightline, deploying a $5 million investment by JP Morgan Chase to upgrade existing units and build new, more affordable accommodation. “Transport is the biggest expense after housing,” said Mandy Bartle, executive director of the South Florida Community Land Trust (SFCLT), to the Miami Herald. “We decided to hone in on this corridor because the people who most need public transit are a lot of the folks who already live in these areas near the railway and are the most likely to get pushed out by gentrification.”

As well as the $5 million in direct investment in the project, it is expected to garner $75 million in external capital from both the public and private sectors. Joining the SFCLT is the Community Land Trust of Palm Beach County, nonprofit Enterprise Community Partners, Florida Community Loan Fund, and the Solar and Energy Loan Fund (SELF). SELF provides small loans to homeowners for solar energy or hurricane-resilience technologies, providing $10 million worth of loans in their 10 years in business.

Duanne Andrade, the chief financial officer at SELF, said in an interview with Next City that those living on the path of new transit projects are often the most vulnerable to gentrification. Cindee LaCourse-Blum, executive director of the Palm Beach County CLT, added that climate change compounds the problem. 

“Housing and transportation eats up the majority of incomes in Palm Beach County, in addition to the risks that we are seeing with climate change and sea-level rise and a lot of people coming back into the urban corridor and gentrifying those neighborhoods,” she said to the same publication. “What I’m hoping to see is that residents of these communities have access to safe, affordable, resilient housing, and they’re not pushed out of their neighborhoods.”

 

To learn more about our interviewees, visit:

http://southfloridahousinglink.org/

https://www.millersamuel.com/

https://southfloridaclt.org/

https://cltofpbc.org/

https://www.enterprisecommunity.org/

https://fclf.org/

https://solarenergyloanfund.org/

Local MVP: Atlanta United FC season may be done but its value is rising fast.

Local MVP: Atlanta United FC season may be done but its value is rising fast.

By: Felipe Rivas

2 min read November 2019 – In the world of sports, soccer has long been the most popular game on Earth with over 4 billion aficionados who all want their favorite team to win. In the United States, however, the checkered round ball does not roll as far as it battles footballs, baseballs, basketballs, and even hockey pucks, for fans’ love, attention and attendance. But in Atlanta, the beautiful game is quickly becoming a fan favorite thanks to the success of the local and 2018 Major League Soccer Cup Champion Atlanta United FC.  

For the last three years, Atlanta United FC has broken multiple league records both in performance and attendance since joining Atlanta’s sports realm in 2017. Recently, the team topped the Forbes list of most valuable MLS teams with an estimated value of $500 million, up from $330 million from last year’s ranking. Trailing behind Atlanta United FC are LA Galaxy with a value of $480 million, and the Los Angeles FC valued at $475 million, both of which are clubs with established fan bases. 

The reigning champion’s hopes of defending its title were crushed after a 2-1 loss to Toronto FC in October. Though defending a title is hard in any sport, on average 52,000 fans flocked to Mercedes-Benz Stadium to cheer on The Five Stripes this regular season. In an August home match against the LA Galaxy, 72,548 people came out to support the team, the most ever in an MLS regular season match. In comparison, according to ESPN statistics, the Atlanta Falcons, who also claim the Mercedes-Benz Stadium as their home, have averaged close to 72,000 fans per home game, proving that soccer is quickly gaining popularity among fans in a town with a historied sports legacy. 

 

Though the 3-year-old franchise did not hoist the championship trophy this season, it did grab other remarkable accolades usually reserved for more established franchises. The World Football Summit named club President Darren Eales the Executive of the Year, and gave Mercedes-Benz Stadium the award for Best Venue. The Sports Business Awards named the Atlanta United FC as the Sport Team of the Year beating out teams in all pro-leagues, and further recognized the Mercedes-Benz Stadium as the Sports Facility of the Year. Additionally, Atlanta United’s star forward Josef Martinez finished No. 2 on the MLS list of top-selling jerseys, behind legendary striker Zlatan Ibrahimovic, who was acquired by the LA Galaxy from Manchester United in 2018.  

 

Off the field, Atlanta United FC is active in the community and champions different efforts to make the game of soccer accessible and inclusive for individuals across the state of Georgia. 

The Atlanta United Foundation promotes the importance of physical fitness and sportsmanship, and has made sizable soccer-related donations to the YMCA of Metro Atlanta and Atlanta Public Schools. 

 

And if you think you have what it takes to be the next Atlanta United FC star player, here is your chance. The club is hosting its Dream Tryouts where aspiring athletes will battle it out for a professional contract with Atlanta United on Nov. 16.  

For more information, visit: https://www.atlutd.com/

Spotlight On: Gary Gagnon, President & CEO, Gagnon Development

Spotlight On: Gary Gagnon, President & CEO, Gagnon Development

Writer: Yolanda Rivas

2 min read October 2019 — Gary Gagnon’s family has been involved in the real estate industry since the 1930s. Gagnon decided to follow in his family’s footsteps by creating Gagnon Development, LLC and  Gagnon Real Estate Investments, LLC. He also specializes in commercial income producing property in Central Florida. In an interview with Invest:, Gagnon described the benefits and strength of Orlando’s real estate sector. 

 

How would you describe the strength of Orlando’s real estate sector today?

Orlando’s real estate sector is stronger than most, since it is somewhat in a protective bubble because of being mostly tourism-driven, though we are actively trying to attract more tech-related businesses. Our unique location and economy protects us whenever there is a slowdown or recession. With low interest rates and prices increasing for commercial and residential real estate, fear is beginning to spread and people are starting to question if it is time to sell. Luckily, if the whole country takes a hit, I think Orlando is somewhat protected and should not be as harmed as much as the rest of the country would be.

 

Lenders are starting to get over their fears and they are starting to have a hunger to loan but are still being cautious and require larger down-payments or cross collateralization. Development is booming and we are seeing a high amount of capital in A-class products. However, the growth of new office space in Orlando has been historically stagnant and there is not enough large office space available. Orlando has several new office projects in the works, which should help satisfy the demand for new office space. Many of our international clients are choosing to build new office space instead of renting since it is less expensive than leasing at current rates. Orlando also provides an opportunity for investors to generate high cash flow with less investment dollars when compared to other cities such as Miami and New York. 

Which markets are seeing the most demand in Orlando?

Apartments continue to see great demand. E-commerce and big chain retailers transitioning to or expanding their online sales footprint have created an increased demand for large industrial space. We usually do build-to-suit projects specifically for a client’s needs, but we recently worked on a speculative flex space project with a client. That project consisted of smaller spaces with an office and showroom in the front and warehouse in the back. Along with the client, we were able to sell five of eight units before completing construction. A trend we are seeing in industrial is the smaller the square footage you build, the faster you lease or sell it. There is a demand for flex space and we are looking to expand in that area. Warehouses are in high demand, too. Many larger investors are looking for warehouses that have rail access. Office building is just now hitting its stride. Public storage is keeping up with supply and demand but we don’t see above average growth in that sector. Overall commercial real estate in Orlando is in very high demand and there is more demand than there is supply.

 

To learn more about our interviewee, visit:

Gagnon Development LLC: http://www.gagnondevelopment.com/ 

Solar: The Ray of Light in Miami’s Clean Energy Bid

Solar: The Ray of Light in Miami’s Clean Energy Bid

By Sara Warden

2 min read October 2019 — This month, youth climate advocates came together around the world to highlight the global climate emergency, and Miami Beach listened. The city declared its own climate emergency in response and vowed to prioritize climate change on its agenda.

“We are so proud of the youth leaders and their allies who worked hard to make this declaration a reality. We hope the city of Miami Beach will continue this leadership trend by taking concrete action to reduce emissions, like transitioning to 100% clean and renewable energy,” Emily Gorman, a representative for environmental group Sierra Club, told the Miami Herald.

The city has dabbled in renewable energy over the years but certain technologies, like wind, are simply not viable. Land is becoming more expensive, meaning there are few options for wind power developers to install turbines in a cost-effective way. Miami Beach has access to the sea, but offshore wind turbines would be vulnerable to hurricane activity off the Gulf Coast, which could ultimately be more costly for the city. Hydro energy has been generated by Florida for decades in the city of Tallahassee, but now solar power undercuts it economically and the city proposed the closure of one of its two plants in 2017 due to inefficiencies.

Now, developers in The Sunshine State, are focusing on the shining beacon of hope for renewable energy policies: solar power. Initial outlay for solar energy in Miami-Dade is still relatively expensive, coming in at between $11,645 and $15,755, equating to around $2.74/W. But Miami’s privileged position means it has on average 248 sunny days per year, compared with the national average of 205, meaning its residents can reap greater rewards from solar power.

Major U.S. utility Florida Power & Light Company (FPL) is taking advantage of the opportunity to transition to renewables by launching the FPL SolarTogether initiative. “Based on the substantial interest and support that we’ve received on this innovative, voluntary and affordable program from such a diverse array of customers, community partners, businesses, local governments and national clean energy advocacy groups, we’re confident that the time is right for this program,” said Eric Silagy, president and CEO of FPL, to Renewable Energy Magazine.

In the largest community solar program nationwide, FPL SolarTogether will expand solar energy access across Florida by investing in the installation of almost 1,500MW of solar energy across 20 solar plants. FPL will offer access to its solar energy at a fixed monthly subscription cost and credits will be added to bills over the life of the plants. The utility expects most customers will receive a higher bill initially, which will reduce over three to five years and a full payback will be seen within seven years. 

The program could generate up to $249 million in net savings for FPL customers, according to the utility. But the main benefit of the program is democratization of access to solar energy, since not all citizens have the resources to install their own solar panels given the still-pricey initial outlay. “FPL SolarTogether is designed to remove many of the financial burdens associated with private solar generating systems while also providing direct savings in the form of bill credits, making it an affordable option for any customer. Participants could also utilize the program to meet state and federal sustainability goals,” said the utility in a press release.

 

To learn more about our interviewees, visit:

https://www.fpl.com/

https://www.sierraclub.org/

 

Spotlight On: Daniels Ikajevs, Chairman, The Ring Workspaces

Spotlight On: Daniels Ikajevs, Chairman, The Ring Workspaces

Writer: Max Crampton-Thomas

2 min read October 2019 — As the need for office space continues unabated, innovative solutions like coworking spaces are rising to fill the gap. One such coworking space is The Ring, which is a state-of-the-art co-working space with an emphasis on health and wellness. It is based in Downtown Clearwater. The Ring held its grand opening on April 26 and is home to over 70 companies across the Tampa Bay area, with about 110 people coming to the space on a daily basis. Invest: spoke with Daniels Ikajevs, chairman of The Ring Workspaces, about his innovative approach to office space, its collaboration with Harvard University and why Clearwater is the perfect location for The Ring Workspaces. 

Why was it important to construct The Ring to WELL standards? 

WELL standards are still fairly new, but they are becoming more commonplace. There is some similarity with LEED building standards, but WELL is more human-centric, and it looks at what is important for people inside the physical space, such as quality of the air, nutrition inside the space, access to daylight, biophilia and other health and wellness-related aspects. It also focuses on everything that LEED emphasizes, like quality of the materials, energy efficiency, and so forth. There is only one WELL-certified co-working space in the world and that is in Boston. We are in the process of getting our certification, and unlike in Boston where they have silver-level certification, we are going for the platinum level. 

What are some ways The Ring is working to help promote and foster the startup and tech ecosystem in the region? 

One of the ways we are doing this is through a collaboration The Ring entered with Harvard University T.H. Chan School of Public Health to pilot their innovation and sustainable technology program in Tampa Bay. This will be the first U.S.-based location for this program. It will happen over the course of two years, and will consist of a first and second round in which the university professors will teach young startups how to bring their ideas into reality. They will provide a blueprint on what investors are looking for when they go out and try to raise money. At the end of the program, people who are successful in funding their ideas will receive a certificate of completion from Harvard University T.H Chan School of Public Health. 

How is Clearwater the perfect match for a coworking space like The Ring?

When we were looking at locations for The Ring, we looked at what makes Clearwater a more attractive market for startups. Clearwater offers lower real estate costs in comparison to similar Tampa and St. Petersburg markets. We are geared more toward the startup culture, and because the cost of doing business in Clearwater is less than anywhere else in Tampa Bay, we thought we could use this environment to attract more startups. As a startup you try to save money every step of the way until you reach the maturity stage of the business, so real estate is one of the biggest values that Clearwater can offer. The overall business environment in Clearwater is also in line with the four principles of The Ring, which are health, innovation, sustainability and productivity.

What does the future of coworking spaces look like? 

Coworking spaces will continue on an upward trend, especially as more startups emerge all around the Tampa Bay region. In this fast-moving business environment it is very difficult for these startups to predict the amount of space they will need in the near future, so coworking spaces like The Ring that offer flexible memberships where these businesses can upgrade or downgrade with ease are a huge benefit. Flexibility is key for startups, which is why big players in the coworking space, like Spaces, are expanding quickly to address the growing demand. It will also be interesting to see how the coworking concept works in a down market, as this has not been properly tested yet. There is no doubt in my mind that there will be a down market in real estate in the near future, so we will pay special attention to see how this market adjusts and operates when this happens. 

 

To learn more about our interviewee, visit: 

http://theringworkspaces.com/

 

Atlanta’s Entertainment Pull Buoys Hospitality Industry

Atlanta’s Entertainment Pull Buoys Hospitality Industry

By Sara Warden

 

2 min read October 2019 — With 130 new hotel constructions planned across Metro Atlanta, the city now ranks fifth in the country for new hotel construction. The momentum generated from this year’s Super Bowl seems to have continued as the city now looks to attract other major sporting events, such as World Cup 2026 after it made the shortlist as a potential host city.

“Atlanta’s standing as a preferred site for major sporting events has been enhanced by the 2017 opening of the state-of-the-art, $1.6-billion Mercedes-Benz Stadium, as well as the opening of SunTrust Park and the conversion of Turner Field into the new Georgia State Football Stadium,” said a report by the Hotel Valuation Index (HVI).

And Atlanta doesn’t just draw visitors for sporting events. Hotels are now incorporating convention centers as standard to provide the greatest value to customers. “In recent years, the city’s large amount of meeting and event space at competitive price points has advanced Atlanta’s position in citywide convention cycles and has improved the city’s standing in relation to other large convention markets,” said the HVI report. “Increasing convention demand will continue to be supported by the ongoing $55-million expansion of the Georgia World Congress Center (GWCC) and the 2019 announcement of a 1,000-room Signia Hilton convention hotel to be located adjacent to the GWCC.”

Of the 107 projects tracked by real estate firm CBRE, 15 are located in downtown Atlanta, 14 are in Gwinnett County, 11 are in Cobb County and a further 13 are located along the corridor of the GA-400 freeway.

As the competition heats up, hotels need to evaluate their offering to ensure they are in the best position to attract new clientele. Most recently, luxury hotel chain Kimpton jumped on the bandwagon and partnered with developer Portman Holdings and leading hospitality firm IHG to build new properties in Atlanta and Houston. The 216-room Kimpton Buckhead hotel is slated to open in the second half of 2020 and will feature a restaurant and bar, courtyard, private pool and a rooftop lounge.

“We’re thrilled to expand our presence with a second Kimpton hotel in the Atlanta market,” Mike DeFrino, Kimpton Hotels & Restaurants’ CEO, said in a statement. “The partnership with Portman Holdings allows us the perfect opportunity to bring Kimpton to the stylish Buckhead neighborhood and to continue consolidating our presence in the Southeast at-large.”

Developers in Buckhead also are targeting what they describe as the hotel market’s “white space,” or those customers willing to pay $250-300 per night for a room. While luxury hotels in Atlanta command an average of $227 per night, other neighborhoods can attract rates of more than $350 per night. “So, the white space occurs between that $350 and the $225 rate that is prevalent in all of the other hotels in Buckhead,” Regent Partners President Reid Freeman told Bisnow. “There’s $125 worth of white space that no one is capturing.”

Next month, the company is expected to break ground on a $90 million boutique hotel in the Buckhead Village district, to be operated by Thompson Hotels. Buckhead is also a target for Songy Highroads, which is planning a $75 million Hyatt boutique hotel targeted to millennials. “The experiential factor is becoming more prominent. You have different segments of travelers, from millennials to people aging into retirement. They are looking for an experience and place that is a reflection of the surrounding community,” Songy Highroads CEO David Songy told Bisnow.

To learn more about our interviewees, visit:

https://www.hvs.com/article/8460-2019-european-hotel-valuation-index

https://www.cbre.us/

https://www.ihg.com/kimptonhotels/hotels/us/en/reservation

https://www.regentpartners.com/

https://www.portmanholdings.com/

https://www.thompsonhotels.com/

http://songyhighroads.com/

https://www.gwcca.org/georgia-world-congress-center/

https://www.hilton.com/en/signia-hilton/