COVID-19 making innovation a must for educators

COVID-19 making innovation a must for educators

By: Felipe Rivas

2 min read April 2020As the coronavirus reduced daily activity to only essential services, educational institutions were forced to transition at a moment’s notice into a virtual setting as shelter-in-place measures and social distancing became commonplace. Entire curriculums, testing, labs, and even physical education in some cases, transitioned into an online classroom setting as teachers and students of all grade levels resumed their education under the COVID-19 pandemic. 

These risk-management decisions stressed and challenged the infrastructure of universities, colleges, and schools throughout the nation, while at the same time creating opportunities for innovation in the educational landscape. Although fully online classes are a temporary measure to slow the spread of COVID-19, and as local, state and national governments consider what a reopened economy may look like, educational systems alike are being forced to mitigate the challenges and innovate their educational practices and offerings via learning innovation and digitalization.

In Orlando, Seminole State College of Florida was able to make the transition into a fully online learning setting effectively because its student body and faculty were already familiar with online and remote learning. Prior to the COVID-19 outbreak and shelter in place measures, the college was well-positioned for the quick change of events, President Georgia Lorenz told Invest: Insights in a virtual interview. “About 53 percent of our students were already taking at least one online course as part of their schedule. The vast majority of our students at some point of their academic career have had familiarity with our online learning managing system,” she said. Many of the campus based classes use the same learning management system to enhance and support the learning process, making the transition easier to handle for faculty and students. Additionally, the college also quickly transitioned its library, student support systems, and other resources online to maximize the learning experience during a time of abrupt changes. “It’s been a lot of work and I give a lot of credit to our faculty, students and all of our staff for making this change very quickly.” 

In the COVID-19 landscape, tuition-dependent institutions are among the most vulnerable as students are liable to put their education plans on pause as they grapple with loss of employment and income. Colleges and universities with strong endowments and alumni contributions will likely survive the impact of COVID-19, but declines in revenue and increases in costs will likely loom for the coming academic years. Declining revenues could stifle innovation as institutions reprioritize budgets and offerings. 

However, a life post-COVID-19 may be ripe with opportunities for innovation and further streamlining of classes. COVID-19 helped destigmatize fully online learning. Moving forward, educational leaders will likely see online education as more than a source for extra revenues. Instead, online education will likely become an integral part of institutional resilience and academic continuity. Educational institutions will have to rethink how they plan for, fund, and market online learning. More unified institutions will emerge from the coronavirus pandemic, as online courses and student support functions become more centralized and integrated into existing academic structures and processes. 

At Seminole State College of Florida,  “students are appreciating the e-services and online learning capabilities,” Lorenz said. “We are continuing to innovate and fine-tune as we move forward, but it seems to be working really well for a good portion of our students and staff.”

In terms of lasting innovation, it is possible that online learning goes truly global as colleges and universities expand their student base to allow for more international students who may never see the inside of a physical campus. 

The lasting impact of COVID-19 to the educational sector remains to be seen. For the time being, it is likely that students will finish the spring semester and potentially the 2019-2020 school year from the comfort of their homes. As educators prepare for summer and fall semesters, they will have to contend with the challenges and opportunities of educating students in a post-COVID-19 world.       

To learn more about our interviewee, visit: https://www.seminolestate.edu

To view the interview with Seminole State College of Florida President Georgia Lorenz, visit: https://www.youtube.com/watch?time_continue=6&v=MhowKRH4dkY&feature=emb_title

https://live.capitalanalyticsassociates.com/invest-insights/

Immigrants have another worry on top of COVID-19

Immigrants have another worry on top of COVID-19

By: Felipe Rivas

2 min read April 2020As the COVID-19 virus spreads from state to state, one demographic is experiencing a double layer of fear. Immigrants in the country not only worry about contracting the virus, they must also contend with the public charge rule. In February, as the coronavirus crept its way to North America, policy changes to the public charge rule made it easier for the U.S. government to deny Green Cards on a range of factors related to public benefits. 

Public charge is a term used to describe an individual seeking legal immigrant status who cannot support himself or herself through employment, assets, or family members, and instead depends on government benefits and assistance programs. While the public charge rule has always been part of immigration mandates to obtain a Green Card, it used to be based on past receipt of benefits. However, this February, after the U.S. Supreme Court ruled 5-4 in favor of the Trump administration, the law will look at the future need of further benefits to determine the status of illegal immigrants in the country. The changes to public charge allow immigrant caseworkers to deem a person a public charge if they believe they are likely to need government assistance in the future.

“There are numerous immigration policy changes taking place across the nation. The most recent is in regard to public charge, in that anyone who applies for a residency or Green Card is going to have to prove that they are not likely to be a public charge to the United States,” Brown Immigrant Law Partner Erin Brown told Invest: Orlando.“That requires an in-depth inquiry into the person’s financial background and opportunity to earn.”  Immigration caseworkers will look at factors such as age, income, and English proficiency, among others to determine if immigrants are likely to use public benefits. 

The impact of the coronavirus has already laid off millions of U.S residents across sectors, many of whom will likely apply to different unemployment and government assistance programs. For immigrants without legal status, the changes to the public charge rule will breed further uncertainty. However,  United States Citizenship and Immigration Services encourages all those, including aliens, with symptoms that resemble COVID-19 to seek necessary medical treatment or preventive services. Such treatment or preventive services will not negatively affect any alien as part of a future public charge analysis, the agency wrote on its website. 

To learn more, visit:

https://www.brownimmigrationfl.com/

https://www.uscis.gov/news/fact-sheets/public-charge-fact-sheet

Understanding and addressing the current reality

Understanding and addressing the current reality

By: Max Crampton- Thomas

The Tampa Bay region, like everywhere else, is feeling the deep impact from the COVID-19 pandemic. In an interview with Invest:, Tampa Bay Beaches Chamber of Commerce CEO Robin Miller reflects on the economic fallout from the pandemic, how the chamber is supporting local businesses and what role the community can play to help businesses through this unprecedented crisis.

 

What have you already seen in terms of economic impact from the COVID-19 pandemic on the business community in the Tampa Bay region?

 

There has been unprecedented impact in nearly every sector; however, hospitality is at the top of those extremely impacted. When you look at this from the loss of jobs to the closure of hotels, this trickle effect impacts sales tax generated as well. For many years, we would have communities and people complain about visitors and tourists here. Now, the unfortunate reality is that this is what it looks like when we don’t have tourism in our communities.

How is your organization working to assist the business community in mitigating the challenges and impact felt from the COVID-19 pandemic?

 

We are working extremely hard to provide clear and concise information; assisting businesses in navigating and understanding the stimulus; and lastly, but more importantly, we have created a partnership with Feeding Tampa Bay and are providing food pantries once a week and access to produce.

Do you feel the business community is receiving enough state and federal support?

 

I think it is a good start; however, we are advocating strongly for sector-driven financial support that are not loans. The anxiety and stress of no business at all and keeping people employed is debilitating, and then the pure thought they will need to take out loans is overwhelming. This is a line item in a businesses budget that was not planned. They need access to grants and more of it. I think local governments can play a key role in this as well.


How can the community best assist the local businesses in this time of need?

 

Be patient with businesses as they now have a new normal to exist in. Once we start staggering the openings of our local communities and businesses, we all need to create a new plan to support them. We will all be on limited funds for months to come. I suggest that whenever we need something, let’s not immediately open an Amazon web window. Let’s instill a behavior that we immediately access our local options first. If you think you can get it on Amazon cheaper, tell your local business that. We need to band together in this support now more than ever.

For more information on our interviewee, visit: 

https://www.tampabaybeaches.com/

Spotlight On: Steven McCraney, President & CEO, McCraney Property Company

Spotlight On: Steven McCraney, President & CEO, McCraney Property Company

By: Yolanda Rivas

2 min read April 2020 —  The strength of the commercial real estate sector relies on the major roadways that run in and around Orlando, Steven McCraney told Invest:. He also notes that the location of Orlando is a great anchor to position his business as it provides ease of access to everywhere the company needs to be, as well as how the primary growth of his company has clearly been the warehouse and distribution space. 

How connected is the strength of the commercial real estate market to the major roadways in Orlando? 

The strength of the commercial real estate sector relies on the major roadways that run in and around Orlando. The last 50 years in Florida were all about the I-95 corridor, from Jupiter to Coral Gables. If you were to drive that route today there is not an available parcel of land on the roadway. We believe the next 50 years for Florida are going to be primarily focused on the I-4 corridor, from Tampa Bay to Lakeland to Orlando and onto Daytona Beach. While Daytona has not started to pop yet, the thing that we know is that there are two major roadways in Daytona, I-4 and I-95, which leads us to believe that it will be a good market at some point in the near future.

 

Why is Orlando the most ideal location for your operations? 

The Orlando economy continues to thrive. It’s attracting new residents, it’s generating new jobs and the increased interest is driving industrial users into the market because of the ability to distribute out of the state of Florida from the region on a one-day basis. We relocated to Orlando because the area places us right in the middle of the state. We operate throughout the Southeast and Orlando, which anchors us in the middle of everywhere that we need to be. It also provides the ability to move easily throughout the Southeast because of the region’s dynamic airport.

 

In regard to your business operations, where have you seen the most growth?

We are industrial developers. That is our mainstay and focus. This is complemented by third-party property management. As of late, the growth has clearly been the warehouse and distribution space. The total industrial space in Orlando is 123 million square feet, which breaks down into roughly 100 million square feet of warehouse distribution, 13 million square feet of manufacturing and the remainder is made up of office, flex space and distribution product. Here’s what we know: warehouse is the new retail. If a person is ordering online, whether it’s products,  clothing or food, the merchandise is likely not coming from a store, it is almost certainly coming from a warehouse. This is attributed to e-commerce growth and third-party logistics. Over the next few years, we are going to see the markets continuing to change and expand. From an industry perspective, I believe we have a trajectory that is at least 15 years long. While the product may continue to change, that product is coming from somewhere and that somewhere is a warehouse. As social distancing is ever more important and various markets are now under a “shelter in place” order, it is clear that suppliers, like Amazon, are still delivering essentials through package products to each and every home.

 

What market trends have had an effect on your business? 

We are always looking for ways to leverage technology in our business. Whether it’s roofing systems, lighting or super-flat floors, we want a logistics facility to be plug and play for a customer. The biggest challenge in recent years is rising costs. This can be broken down into the rising labor cost and the cost of materials. For example, the cost to build out a 1,500-2,000-square-foot office space within a warehouse space today can easily run around $250,000. That number exceeds $100 per square foot. At the same time, we have seen strong rent growth and because of that we have been able to keep pace. As we presently enter an economic downturn due to this pandemic, one would expect the cost of goods – both labor and material – will correct. Most of us in the industry went through the last recession and we know how debilitating it was. Moving forward, we have to be cautiously optimistic as we enter this challenging economic cycle and be mindful of our leverage, occupancy, quality of tenancy and our construction exposure.  

 

To learn more about our interviewee, visit: 

https://www.mccraneyproperty.com/

Networking at Noon, webinars keep Burlington Regional Chamber members informed

Networking at Noon, webinars keep Burlington Regional Chamber members informed

By: Felipe Rivas

2 min read April 2020 — The novel coronavirus forced a global halt to major international, regional and local events. From the NBA season to networking conferences, all gatherings of any size stopped abruptly in an effort to flatten the curve and prevent COVID-19, the disease caused by the coronavirus, from spreading further. However, as the population at large becomes accustomed to social distancing, stay at home orders and self quarantining, many events went from a hard stop to full speed ahead virtually. As the business community adjusts to the challenges of the disruption caused by the coronavirus, many institutions are building value and maintaining relationships with patrons by maximizing the use of webinars, online classes, video conferences and even virtual happy hours.

 

In its “Staying Connected” series, Invest: is talking to leaders in various markets about their efforts to, well … stay connected.

South Jersey institutions like the Burlington Regional Chamber of Commerce are shifting to video meetings to stay connected and provide value to members and nonmembers alike in the current landscape. “We are providing as much digital content and opportunities as possible to both members and nonmembers. Our goal is to be a partner and resource for the business community at large,” President and CEO Kristi M. Howell told Invest: South Jersey. “We are offering several different options. Networking at Noon takes place every Monday and it is strictly a virtual business card exchange. We are providing webinars, both live and recorded, on issues and benefits around COVID-19. Most importantly, we are providing educational webinars to strengthen professional development. It’s important that we keep our eye on the future and continue to educate our members on essential business tools so that we all pull out of this stronger.”

For the chamber, it’s all about doing “what we do best for our members on a different platform. We have moved everything that we can online and it’s business as usual for most things, but remotely. We have modified communications and have suspended normal newsletters in favor of those that are pertinent to this ever changing situation. We are focusing on highlighting five to seven members a week in our Meet Our Members series and we continue to make introductions for those who are doing business or modifying their business model for today’s climate,” Howell said.  

The video conference platform, Zoom, has quickly become ubiquitous across the virtual events space. Across economic sectors, different institutions are taking advantage of Zoom and similar platforms. To host a successful virtual event, event planners must decide between hosting a virtual meeting or a webinar. “If you expect attendees to mostly just listen,” the best option is a webinar, Zoom advises as part of its digital event best practices. “When you need more back and forth between the audience and the host,” planners should choose a virtual meeting, the platform advises. 

Once the type of digital event has been narrowed down, hosts should hardwire the internet connection to prevent any Wi-Fi-related hiccups or virtual lag. In terms of audio, hosts should test speakers and audio prior to the meeting and minimize any background noise, according to Zoom. Additionally, hosts should dress to impress and make sure to start the virtual event on time. It is important to set the tone of the event and encourage Q&A’s during the virtual meeting or webinar. As a best practice, Zoom recommends the use of the Chat function to keep track of questions and comments. For larger webinars, Zoom offers a Paypal integration to charge the registration fees seamlessly. 

For the time being, social distancing will be part of the mainstream business landscape until at least May. However, many institutions are adjusting and pivoting more and more to the virtual hosting model to build value, share information and regain a sense of community in a time where residents are being asked to self-isolate as much as possible.  

To learn more visit: https://blog.zoom.us/wordpress/2020/03/04/best-practices-for-hosting-a-digital-event/

https://www.bcrcc.com/

Staying connected: ‘Saturday Soiree’ in Palm Beach

Staying connected: ‘Saturday Soiree’ in Palm Beach

By: Felipe Rivas

2 min read April 2020 — The novel coronavirus forced a global halt to major international, regional and local events. From the NBA season to networking conferences, all gatherings of any size stopped abruptly in an effort to flatten the curve and prevent COVID-19, the disease caused by the coronavirus, from spreading further. However, as the population at large becomes accustomed to social distancing, stay at home orders and self quarantining, many events went from a hard stop to full speed ahead virtually. As the business community adjusts to the challenges of the disruption caused by the coronavirus, many institutions are building value and maintaining relationships with patrons by maximizing the use of webinars, online classes, video conferences and even virtual happy hours. 

In its “Staying Connected” series, Invest: is talking to leaders in various markets about their efforts to, well … stay connected.

In Palm Beach, a region known for its daily community outdoor events and weekend parties,  institutions have had to shift to online platforms to preserve the community feel and give people an escape from social distancing. The West Palm Beach Downtown Development Authority did just that by hosting a party with musicians online. “This past saturday, we hosted what was to have been an outdoor event called ‘the Saturday Soiree’ with musicians and we streamed it throughout social media and let each one of them have their set,” Executive Director Raphael Clemente told Invest: Palm Beach. “It was a big success and gave us ideas on how to keep Downtown top of mind,” he said. 

The authority is focusing on being a support system for residents and Downtown business leaders in this period of economic uncertainty. “We meet with a lot of stakeholders, and internally. I am loving Skype and Zoom. We have gone to these platforms as everyone else has. As a team, a big part of our conversation was how we can do our job of marketing and sharing information, but keeping top of mind the sensitivity of people right now to their business issues,” Clemente said. “It is not just what we are saying, but how we are saying it. Also, just picking up the phone, versus using only email, is an important thing to do.”

The video conference platform, Zoom, has quickly become ubiquitous across the virtual events space. Across economic sectors, different institutions are taking advantage of Zoom and similar platforms. To host a successful virtual event, event planners must decide between hosting a virtual meeting or a webinar. “If you expect attendees to mostly just listen,” the best option is a webinar, Zoom advises as part of its digital event best practices. “When you need more back and forth between the audience and the host,” planners should choose a virtual meeting, the platform advises. 

Once the type of digital event has been narrowed down, hosts should hardwire the internet connection to prevent any Wi-Fi-related hiccups or virtual lag. In terms of audio, hosts should test speakers and audio prior to the meeting and minimize any background noise, according to Zoom. Additionally, hosts should dress to impress and make sure to start the virtual event on time. It is important to set the tone of the event and encourage Q&A’s during the virtual meeting or webinar. As a best practice, Zoom recommends the use of the Chat function to keep track of questions and comments. For larger webinars, Zoom offers a PayPal integration to charge the registration fees seamlessly. 

For the time being, social distancing will be part of the mainstream business landscape until at least May. However, many institutions are adjusting and pivoting more and more to the virtual hosting model to build value, share information and regain a sense of community in a time where residents are being asked to self-isolate as much as possible.  

To learn more visit: https://blog.zoom.us/wordpress/2020/03/04/best-practices-for-hosting-a-digital-event/

https://downtownwpb.com/

Spotlight On: Kevin Poet, Charlotte Vice President of Operations, Siemens

Spotlight On: Kevin Poet, Charlotte Vice President of Operations, Siemens

By: Felipe Rivas

2 min read AprilCompanies across sectors are fervently working to reduce emissions, switch to renewable energies and use technology to create a cleaner, greener future for the next generations. The same is true for companies directly involved in the energy industry. This year, Siemens AG. announced it will create a new company, Siemens Energy, focusing on conventional power, oil and gas, power transmission and renewable energy to position itself for the future of the industry. In an interview with Invest: Charlotte, Vice President of Operations Kevin Poet talks about the decision to create the new power and gas company, some of the challenges and opportunities in the energy industry and the near-term outlook for the industry. One of the challenges is balance, as it relates to balancing the needs and the drive to go as fast as we can to clean energy, with the need to continue to supply the demand today with the technology available

 What will be the focus of Siemens Energy?

The operations in Charlotte and Winston-Salem will be part of the new company. The largest manufacturing site in North America is in Charlotte and gives us the opportunity to focus on growing the business in new areas and markets that we have not traditionally been in. Our legacy work at the Charlotte plant is primarily large-scale, fossil-power generating equipment, and that market and demand is going down, mainly due to renewables and energy efficiency, as well as the push for decentralization and new technologies. We believe this trend will continue, and for us to thrive in a new market we have to get into different businesses and expand our portfolio. In the short term, we are looking at smaller, industrial-sized units that companies use to decentralize their power needs. In the future, we will see these units move toward hydrogen-burning technology, and potentially into new businesses altogether in the mobility, or renewables and wind areas. As a manufacturing center, we have the installed capability necessary to manufacture any of the components, products, and systems along the whole value stream. Our growth initiative aims to reshape what the future looks like as far as engineering and manufacturing.

 

What will the future of clean energy look like?

One of the challenges is balance, as it relates to balancing the needs and the drive to go as fast as we can to clean energy, with the need to continue to supply the demand today with the technology available today. For Siemens, we are the only site in North America that can service the large, traditional generating units that are in power plants. It will be critical for our business going forward, and for our customers, to continue to supply components and provide service for those units until they are transitioned into a cleaner form of energy, or retired altogether. Investment in the energy business is a huge challenge because of the size and scope, the length of the investment and payback. Typically, investing in a power plant is a 20- to 30-year investment. The changing landscape around technology, and what the future of energy will look like, and the volatility when it comes to policy, has a lot of people nervous about making large investments. There is a tug of war between the need to invest and innovate and concern with what the future could look like.   

 

How can companies take advantage of the talent based in the Charlotte region?

The Charlotte region has a developed ecosystem around providing talent. The university system in the region is superb. There is an abundance of opportunities for university partnerships in research, development and workforce training. For example, we do our apprenticeship program through Central Piedmont Community College. They helped develop the curriculum and advised on the training courses, length of time and certifications. They really helped put together a good structured approach to the needs we were trying to fill, and this is happening with other universities across the region as well. For companies looking to relocate to the region, those kinds of available relationships are a selling point.

 

To learn more about our interviewee, visit: https://new.siemens.com/us/en/company/siemens-in-the-usa/charlotte.html

 

 

Spotlight On: Thomas Jewsbury, Executive Director, St. Pete-Clearwater International Airport

Spotlight On: Thomas Jewsbury, Executive Director, St. Pete-Clearwater International Airport

By: Max Crampton-Thomas

2 min read April 2020 — Prior to the current COVID-19 pandemic that is challenging all sectors of the local economy, the St. Pete-Clearwater International Airport was coming off a record growth year in 2019. Executive Director Thomas Jewbury spoke to Invest: about looking at a slew of new projects to increase its capacity while also looking to attract more traffic via new airlines to the Tampa Bay region.

 

What construction projects are ongoing at the airport and what impact are they expected to have when completed?

 

In 2020, we’ll finish our parking renovation project. It will expand long-term parking to accommodate more passengers. We are also focusing attention on the airfield. We have a $20-million project to rehabilitate the pavement surface of our primary runway. We expect to finish that project by the end of the year. We are also doing improvements to the terminal’s apron, replacing some of the asphalt with concrete, and converting an old runway into a taxiway. Those are projects that are underway.

We are also set to complete our airport master plan this year, defining our capital improvement program for the next five, 10 and 20 years. A big focus of that master plan is the future development of the terminal building. The next phase of terminal development will look at ways to increase efficiencies by consolidating the TSA’s passenger screening checkpoints and possibly the ticketing area.

We have a 130-acre undeveloped site that used to be a golf course. We are looking to develop that site for both aeronautical and non-aeronautical use. Before we can break ground, we had to conduct an environmental assessment. We just received approval from the FAA and received a finding of no significant impact. That sets the stage for us to improve our infrastructure. To develop the aeronautical parcels, we need to build new taxiways, which is included in our capital plan.

Among finished projects, we did an upgrade to our security system, and built part of a $4.5 million maintenance facility for our own airport maintenance workers. The facility is located on the airfield, it gives workers direct access and makes our operation more efficient. 

In addition to what the airport is doing, Allegiant Air invested $4 million to build a new maintenance/operations facility. They lease their space from the airport.

 

What economic impact does the airport have on the region?

Over a year ago, we concluded an economic impact study. At that time, we were doing just over 2 million passengers a year. It showed an economic impact on the community of over $1 billion annually. We’ve had several recent meetings with various airlines to try to attract new service. In addition to that, we are working with Allegiant to expand to additional cities, add more capacity and also try to incorporate international service. That is always an ongoing effort.

 

How does the airport contribute to sustainability in the Clearwater and Tampa Bay Region?

Our master plan has a focus on sustainability. It was important to us that we also championed another master plan that’s on the way, called the Gateway Master Plan. It looks at this area of Pinellas County and how the future infrastructure will be developed, including how other transportation modes will interact with the airport. It also identifies potential areas of the airport that could be converted for other transportation modes. The Gateway Master Plan is being drafted by Forward Pinellas.

 

What challenges is the transportation industry facing in Florida?

Surface transportation is one of the biggest hurdles. The Florida Department of Transportation is constructing the Gateway Express that will result in an elevated toll road to connect to Interstate 275. It will run in front of our airport. This will provide greater connectivity. 

 

To learn more about our interviewee, visit: 

https://www.fly2pie.com/

Maintaining unity through webinars and industry-specific virtual talks

Maintaining unity through webinars and industry-specific virtual talks

By: Felipe Rivas

2 min read April 2020The novel coronavirus forced a global halt to major international, regional and local events. From the NBA season to networking conferences, all gatherings of any size stopped abruptly in an effort to flatten the curve and prevent COVID-19, the disease caused by the coronavirus, from spreading further. However, as the population at large becomes accustomed to social distancing, stay at home orders and self quarantining, many events went from a hard stop to full speed ahead virtually. As the business community adjusts to the challenges of the disruption caused by the coronavirus, many institutions are building value and maintaining relationships with patrons by maximizing the use of webinars, online classes, video conferences and even virtual happy hours. 

 

In South Florida, a region known for its events and conferences, different institutions have embraced virtual meetings to build value and maintain close relationships with clients in the midst of social distancing. For the Coral Gables Chamber of Commerce, a chamber known for its networking events focused on covering top-of-mind issues for its members, virtual meetings and webinars have become the go-to instrument to stay connected to its members and coach them through this new business landscape. “At this point in time, in an era of social distancing, we are gearing our efforts toward creating webinars that give our membership and beyond a chance to find out what resources are available to them, how to maintain their business in this socially disconnected economy and coaching them on how to bounce back when that time comes,” Spokeswoman Morgan Mongelia told Invest: Miami. “All our regularly scheduled monthly programming had to be moved to a virtual platform and format,” she said. As part of its virtual offerings, the chamber has a full slate of virtual webinars, in addition to industry-specific teleconferences. “We are also using this time to support fellow community organizations and businesses via personal phone follow-ups to ensure the long-term success of the Coral Gables business community as a whole,” Mongelia said. 

The video conference platform, Zoom, has quickly become ubiquitous across the virtual events space. Across economic sectors, different institutions are taking advantage of Zoom and similar platforms. To host a successful virtual event, event planners must decide between hosting a virtual meeting or a webinar. “If you expect attendees to mostly just listen,” the best option is a webinar, Zoom advises as part of its digital event best practices. “When you need more back and forth between the audience and the host,” planners should choose a virtual meeting, the platform advises. 

Once the type of digital event has been narrowed down, hosts should hardwire the internet connection to prevent any Wi-Fi-related hiccups or virtual lag. In terms of audio, hosts should test speakers and audio prior to the meeting and minimize any background noise, according to Zoom. Additionally, hosts should dress to impress and make sure to start the virtual event on time. It is important to set the tone of the event and encourage Q&A’s during the virtual meeting or webinar. As a best practice, Zoom recommends the use of the Chat function to keep track of questions and comments. For larger webinars, Zoom offers a PayPal integration to charge the registration fees seamlessly. 

Social distancing will be part of the mainstream business landscape until at least May. However, many institutions are adjusting and pivoting more and more to the virtual hosting model to build value, share information and regain a sense of community in a time where residents are being asked to self-isolate as much as possible.  

To learn more visit: https://blog.zoom.us/wordpress/2020/03/04/best-practices-for-hosting-a-digital-event/

https://www.facebook.com/CoralGablesChamber

https://site.coralgableschamber.org/events

https://coralgableschamber.org/