Government | Capital Analytics Associates

Face Off: The growth of Gaston County

By: Felipe Rivas

2 min read January 2020 — In the last few years, Gaston County, located an hour away from the Queen City, has greatly benefited from the activity happening in Mecklenburg County. As a result, Gaston County, home to cities like Gastonia and Mount Holly, is experiencing growth in its residential, commercial and industrial sectors. Its proximity to the Charlotte Douglas International Airport and available land make it a suitable place for businesses and new residents to settle in and still tap into the energy of nearby Charlotte. In an interview with Invest: Charlotte, city of Gastonia Mayor Walker E. Reid and Mount Holly Mayor Bryan Hough talk about how their perspective cities are adapting to the growth, changes in infrastructure, and their vision for their cities moving forward.

What areas are witnessing growth in your cities?

Walker E. Reid: Residential is growing in the southeast part of the city. It is an area we invested in a while back in hopes of developing it. As we speak, 411 single-family homes are being built within Nolen Farm. Also, we are going to bolster the zone’s water infrastructure and improve the sewage system. Eastridge Mall is in the process of being revitalized as well. For this project, some investors are willing to inject between $100 million and $150 million. It will include apartments and an aquatic center. We are working on the details of traffic patterns in and out of the mall. We are also working with the Transportation Commission to get the Silverline light rail into Gaston County.

Bryan Hough: We are one of the closest cities to the Charlotte Douglas International Airport. Our proximity to the airport provides an opportunity for travelers and professionals to see Mount Holly and take an interest in the city. They’ll see that we have a small town atmosphere but can take advantage of a large place like Charlotte and the amenities they provide. The exposure the airport provides is good for job growth and opportunities for commercial growth. For 2020, we expect to see more investment coming to Mount Holly. We are going to see additional growth in both residential and commercial. We also plan to expand the greenway system. Our arts community has been blossoming and we expect it to continue to grow.

Walker E. Reid

How is the local infrastructure dealing with the region’s growth?

Reid: The county was traditionally and primarily focused on the textile industry. When those businesses and jobs were lost, we had to adapt to find our next business niche, which turned out to be infrastructure. Now, we sell water to municipalities in Gaston County as well as in Clover, South Carolina. We also provide water, sewage and electricity services. The Gastonia Technology Park is a great testament to our diversification efforts. Businesses from all over the world have come to Gaston County to capitalize on this park. It has 24-hour uninterrupted power. We have a qualified workforce, training facilities and the infrastructure to assist new businesses looking to set up shop in Gastonia.

Hough: “Mount Holly, located in Gaston County, is home to 16,000 residents. In the past year, we have seen a lot of investor interest and development in Mount Holly. Investors in the manufacturing and distribution sectors are interested in development opportunities. We have a new hotel being built on the edge of our city, off of Interstate 85, which is connected to Charlotte, and is 10 minutes away from the Charlotte Douglas International Airport. Our economic development department created a strategic vision plan based on significant economic input that highlights the attributes of Mount Holly, and provides investment information for businesses that want to bring their operations to the area. We work with the Gaston County Economic Development Commission to attract and retain large commercial companies. We want to make investment information accessible to investors.

Bryan Hough

As mayor, where do you see your city heading in the future?

Reid: We have set some very aggressive goals related to our infrastructure, healthy communities, good government, economic vitality, our community identity, and for the safety of our community. In the coming years, we will continue to build on our momentum of growth and entrepreneurship. We also must continue to bring everyone to the table because we are a diverse city. One other goal that I would like to see the city work toward is for more diversity and inclusion. I want to put more emphasis on getting our residents from different cultures and different age groups involved in our city’s future – to build a sense of belonging and bring everyone together. Let’s hear more and different voices. I want the city of Gastonia to become the best city we can possibly be. Considering we are between Charlotte and Atlanta, we have a lot to offer.

Hough: Quality of life has been a key focus for the city. We want to be connected to the Catawba River via a greenway system that we are developing. We will have around 9 miles of greenway development near the river and 200 acres have been preserved for eco-tourism, such as canoeing and kayaking. We will have a bridge near the Dutchman’s Creek greenway area that will help with development near the river. The greenway system will stretch from I-85 to Highway 16 once it is completed. Mount Holly is home to very active residents who like to swim, bike and kayak. We want to connect with nature, which is part of our logo. That is our niche in the Charlotte Metro Area.

To learn more about our interviewees, visit:

https://www.cityofgastonia.com/

https://www.mtholly.us/

Face Off: Osceola County Cities Sharpening Economic Growth Plans

By: Yolanda Rivas

2 min read January 2020 — Amid the growth in Orlando’s economy and population, local cities are emphasizing the unique characteristics of their respective business communities. The city of Kissimmee is taking advantage of its aviation industry, while the city of St. Cloud is looking to expand its experiential and entertainment retail offer. The Invest: team spoke with Belinda Ortiz Kirkegard, economic development director at the city of Kissimmee, and Antranette Forbes, St. Cloud’s economic development manager, about their efforts to grow their economies while taking care of their existing businesses.

What are the key industries for the city’s economy?

Belinda Ortiz Kirkegard: Aviation is a growing industry in Kissimmee, as the city owns a general aviation airport, Kissimmee Gateway Airport. This airport is predominately the airport of choice for corporate jets or private plane owners arriving to go to the Orange County Convention Center or a Central Florida theme park. Kissimmee Gateway Airport is also a relief airport for Orlando International (OIA), providing services for noncompatible OIA uses. Additionally, understanding the value of high-wage aviation jobs, the city launched its Aerospace Advancement Initiative to attract companies to our airport. A recent Florida Department of Transportation study showed our airport yields a direct annual economic impact of $190 million. In the last seven years, the airport has grown by over 300 jobs.

Another growing field in Kissimmee is the medical sector. The city of Kissimmee is home to two strong, growing hospitals, AdventHeath-Kissimmee and Osceola Regional Medical Center. Combined, these hospitals have invested over $300 million in campus expansions or are growing their service lines. To capitalize on that growth, the city launched its Kissimmee Medical Arts District, providing economic development incentives specifically to attract more physicians and medical companies to the area. When new medical companies enter the market, they provide new job opportunities, but it also results in more medical services available to residents. It’s a win-win.

Antranette Forbes: Retail and professional services are our key industries. In fact, 35% of our business is service-oriented. In the medical industry, St. Cloud Regional Medical Center is our largest nongovernmental employer. They have over 500 employees and the majority are in medical or medical-related professions. We also have a large population of dentists. From a business recruitment standpoint, that is a great opportunity for medical device providers, assisted living facilities and other related companies.

We are focusing on diversifying our retail footprint. We are looking to attract experiential and entertainment retail. We have places to shop and eat, and now we are focusing on providing options to play. We also need more diversity in our industrial sector. While we may not have a high amount of space to do industrial, we do have talent who can perform in the sector.

How do you support the interests of residents, while focusing on expanding the city’s business community?

Ortiz Kirkegard: Meeting the needs of our residents is always at the forefront of economic development. Programs are designed to attract companies that provide high-value, high-wage jobs to the community. As our economic development program has evolved, so have the job opportunities, and that helps advance our household income levels. Additionally, the evolution of the program has worked toward diversifying our economy by no longer being solely tourism centric with jobs circling retail and hospitality. Although tourism will always be at the heart of Central Florida, diversifying industries increases our economic resilience.

Forbes: We are implementing numerous strategies to diversify our economy. We have over 1,300 registered businesses in St. Cloud. Over 35 percent of those are home-based businesses. These types of businesses are an important contributor to our economy. These “mom and pop” types of companies are a major focus for us. We are looking to move them out of their homes and into office or storefront space. By helping them to reach that next level, these are the businesses that will be hiring more employees and supporting our growth.

To learn more about our interviewees, visit:

City of Kissimmee: https://www.kissimmee.org/government/economic-development/economic-development-office

City of St. Cloud: http://stcloud.org/926/Economic-Development

Survey highlights Camden’s economic progress

By: Yolanda Rivas

2 min read January 2020 — What once was the poorest city in the nation is now showing significant advances as a result of its renaissance efforts. Camden City is showing positive trends in key economic areas, according to a recent survey from the U.S. Census Bureau, using data derived from the American Community Survey (ACS).

The survey data showed significant improvements in areas such as poverty, educational attainment, employment and unemployment.

“Change doesn’t happen overnight, but in findings like these we are seeing the very real snowballing effect of progressive policies put into place to better the lives of residents in the City,” said Freeholder Director Louis Cappelli, Jr in a press release.

The surge in educational attainment among 18-24-year olds is one of the significant trends Camden has seen during the last decade. The most recent estimate shows the population achieving high school or higher levels of education is now at 83.3 percent. From 2006 to 2010, approximately 68 percent of young adults in the city had graduated high school, earned their G.E.D., attended some college, or received an associate’s, bachelor’s or advanced degree.

“Ensuring all of our students and families are attaining a quality education and gaining access to advanced educational opportunities is our objective. This report underscores the progress being made in the classroom and throughout our district,” Superintendent Katrina McCombs said in a press release.

The survey also showed that the number of residents employed has increased by more than 2,500 and the number of unemployed residents dropped from over 7,700 to less than 3,900. According to city data, the unemployment rate over the five years ending in 2018 was 12.6%, which represents a big decline from the 24.4 percent reported from 2009 to 2013.

Camden’s “eds and meds” sector, which employs almost 40% of the Camden workforce, has also been key to the city’s revitalization. Over $1 billion has been invested in the “eds and meds” sector, with an additional $175 million planned. Camden is home to five eds and meds institutions, leading research and innovative efforts throughout the region and the national and international community.

To support local businesses and residents, workforce initiatives like private initiative Camden Works, launched in 2019, have been forged to ensure Camden continues its growth path. The employment training and placement program is designed to leverage resources from local entities to provide training, education and placement.

“Unparalleled collaboration and a holistic approach to revitalization is resulting in real progress in Camden,” said Camden Mayor Francisco Moran in a press release. “The data indicates that Camden is making substantial gains as it relates to reducing poverty, improving academic outcomes and increasing employment prospects. This kind of sustained progress has not been witnessed in decades. These are all positive signs for our residents and indicators that the quality of life continues to improve.”

The ACS produces estimates of selected population characteristics for one- and five-year periods. Five-year estimates include data aggregated over a 60-month period and attempt to show the characteristics of the city over that entire stretch.

To learn more, visit:

https://data.census.gov

Public-Private Partners Devise Future of Queen City

By: Felipe Rivas

2 min read January 2020 — In the last decade, Charlotte rose from the devastating effects of the Great Recession to become the 16th-most populous city in the United States. The Queen City has experienced continuous years of growth thanks to the diversification of its economy, its budding headquarters relocation culture, steady commercial and residential development, and its “cool” appeal favored by the young workforce moving to Charlotte and its surrounding region. As the city prepares for another decade of evolution, growth, and development, public and private partners have their eyes set on the year 2040. Several complementary plans are underway that will help guide the future of Center City, the city of Charlotte and Mecklenburg County for the next 20 years.

Spearheaded by nonprofit Charlotte Center City Partners, in partnership with the city and county, the “ALL IN 2040” plan aims to establish a new blueprint for the growth and development of Center City, an area that encompasses Uptown and South End. Simultaneously, the city of Charlotte is working on its 2040 Comprehensive Plan, which will guide the growth of Charlotte overall, while Mecklenburg County rewrites its Park and Recreation master plan.

Michael Smith, president and CEO of Charlotte Center City Partners, said the Queen City has a strong legacy of careful planning for long-term development. “We’ve had four decades of deliberate planning and this decade has really defined Charlotte,” Smith told Invest: Charlotte. “Charlotte has launched a new, renewed Center City vision for 2040, called the ‘ALL IN’ plan. This is a great opportunity for Charlotte to carry on its legacy of planning. This is a 50-year tradition of creating these blueprints, each time looking several decades ahead, but renewing that vision every 10 years. This provides us with an opportunity to listen to our community, and to bring subject-matter experts in to help us understand some of the best practices around the world,” he said.

Much of the successful growth and development in Charlotte that occurred in the past decade was a result of strong public-private partnerships, which the “ALL IN 2040” plan will continue to develop and strengthen. “The plans and projects are co-created and co-owned with the private sector. In Charlotte over the last 50 years, we’ve had the public sector making transformative, shaping, stimulating investments in infrastructure, and the private sector responding in a collaborative way,” Smith said.

Infrastructure will be a strong focus of the “ALL IN 2040” plan, as well as the city’s 2040 Comprehensive Plan. “With the growth we have, we know we have to invest in transportation,” Smith said. Both plans account for major transit expansions to the city’s rapid bus transit and light rail systems. “All that infrastructure development is really needed as the city is booming with construction on the residential, office and hospitality fronts. Right now, there are almost 2.2 million square feet of office space under construction. Of that, there are about 700,000 square feet in South End, and more in Uptown. This is not speculative; there is a lot of pre-leased space in South End. As a matter of fact, about 90% of what’s under construction is pre-leased. It provides us with great confidence,” he said.

The “ALL IN 2040” plan and similar city and county efforts are meant to complement one another. Throughout 2020, residents are encouraged to attend public engagement sessions where they can give their input regarding the future of Charlotte and Mecklenburg County.

By the end of the process, a final draft will be created that will eventually head to the city council for approval and implementation.

To learn more, visit:

https://www.charlottecentercity.org

https://www.allin2040.com/plan

Spotlight On: Liz Babson, Director, Charlotte Department of Transportation

By: Felipe Rivas

2 min read November 2019 — As Charlotte continues to grow, the Department of Transportation is looking at ways to improve and innovate its transportation system. The department has been keen on leveraging capital investment with private development to build a safe transportation network for drivers, cyclists and pedestrians. Safety is a top priority for the department heading into 2020, said Liz Babson, director of the Department of Transportation, in an interview with Invest: Charlotte.

How has Charlotte’s transportation system kept up with economic growth in the past decade?

“Charlotte, like other major cities, is experiencing economic growth and is seeing the effects of that in its transportation system. We have seen congestion increase throughout the community. The city must look at multiple ways to solve and manage its transportation system. We put a lot of investment in transit and other transportation improvements and continue to manage congestion. In the last decade, we have seen a shift in the way we look at transportation investment throughout the city, not just on the transit side but making sure we are connecting our networks, such as our walkways and bikeways, and giving people a choice when they travel throughout the city. We are making a major shift from traditional roadway projects and single occupancy vehicles.”

What is the state of the transportation system in Charlotte?

“In the last few years, the state legislature was changed to reprioritize transportation investment throughout North Carolina. As a result, there is a tremendous amount of investment at the state level that is coming to Charlotte. Some $3.2 billion in state transportation investment is earmarked for this city. Those are projects that will improve the freeway systems throughout North Carolina. As your capacity increases in those facilities, it gives people more travel options to use Charlotte’s surface streets for local, short trips. We then have more capacity at the surface street level to improve the transportation system for cyclists and pedestrians.”

How is the Department of Transportation working with the private sector to speed up projects in Charlotte?

“We work to find ways to align our capital investment to where we know new development or redevelopment is happening. The Camp North End project north of Uptown and the River District are good examples where we anticipated the type of development and redevelopment we want to see happen and set aside capital investment dollars to partner up with investors and developers. It allows us to see projects developed quicker. The challenge is finding equitable and balanced ways to do that. We have always tried to be strategic with our partnerships; sometimes the private side is faster and more efficient.”

How is the Department of Transportation working with the community as Charlotte continues to grow?

“We are developing our 2040 Comprehensive Plan. We are engaging the community, elected officials and private partners in a way that we have not done before to look at how we want to grow as a community and how we will do that. We are engaging the community as we have those conversations, so they can understand the challenges and how we can work together as we head into the future. We are having those tough conversations in a meaningful way. This is an important undertaking for the city. It will be transformational for the city from an organizational structure and how we do our work and engage the community.”

How is the Department of Transportation using technology to improve transit operations?

“We have close to 850 traffic signals and close to 350 miles of fibers that communicate with 90% of those signals. From one central location, we can change signal timing for the entire city. That fiber infrastructure also manages our traffic camera system, which is comprised of around 450 cameras located throughout the city. It’s a shared system. We work very closely with the police and fire departments. Together we can make on the spot decisions that improve emergency response times and help get the roads cleared faster when there are bigger problems. We have the infrastructure in place to test and implement new smart traffic technologies. We are looking at the possibility of leveraging the connected traffic system with people’s smartphones to share information from the traffic signal operations with pedestrians who want to know when the bus is coming or commuters who want to know when the traffic lights will change. Those are the kinds of things we are starting to look at.”

What are the Department of Transportation’s priorities heading into 2020?

“We are working to do road projects that are transformational, as well as small, safety improvements to expand our safe and efficient transportation system for our cyclists and pedestrians. We are a Vision Zero city and are working toward no deaths or serious injuries on our streets by 2030. The goal allows us to take a data-driven approach when it comes to capital investments. We are continuously looking for opportunities to leverage private development with capital investment to build a safe transportation network. There is a real intentional focus to improve the safety of our cyclists and pedestrians.”

To learn more about our interviewee, visit: https://charlottenc.gov/Transportation/

Spotlight On: Dr. Winnifred McPherson, Director & CEO, Virtue Medical Staffing Services, LLC

By Max Crampton-Thomas

July 2019

2 min read — The staffing industry is a multi-billion dollar market that quite often flies under the radar, but its impact and contribution to the overall economy should not be understated. With almost 17 million temporary and contract employees being hired by American staffing companies, this industry is vital to not only a sustainable economy but also to the country’s growing workforce. Staffing companies service a variety of markets including I.T., advertising, and perhaps most important healthcare.

Although they are a relatively new staffing agency in the market, Broward County based Virtue Medical Staffing Services LLC has big plans to quickly expand their footprint within South Florida’s healthcare industry. Invest: Greater Fort Lauderdale spoke with Dr. Winnifred McPherson, CEO of Virtue Medical Staffing Services LLC and discussed the keys to success and plans to expand within the staffing industry.

What is the key to success in the staffing industry?

“In this type of business you have to have employees who meet the demands of your clients, and because the unemployment rate is so low in South Florida for medical professionals, we have to find these quality candidates wherever we can. We cannot be confined to only looking for those who have years of experience, and we must look to our recently graduated or graduating students in the area. As a staffing agency, we do not ever like to say that we do not have anybody for a position. We try our best to be proactive in making sure there is always a candidate ready to go.”

How do you plan to grow your business into the future?

“We hold two licenses that let us service a larger audience. The first is a nurse registry license that allows our employees to work in Broward and Palm Beach counties, both in medical facilities as well as homes. Then we have a Health Care Services Pool license that allows us to work anywhere in the state of Florida but only in a facility. Our plan is to keep expanding further north, and the Health Care Services Pool license will allow us to do that. To be successful in staffing, we have to be both flexible and have the ability to work anywhere that has demand.”

Where are you currently finding the most demand for your services?

“Right now, the majority of our demand is in elderly care. We have corporate hospice clients, so a large portion of our business and workforce is in hospice care. We are striving to attract both corporate and private clients. Private clients will normally require full-time care because they may be living alone or with a family member who cannot be home all the time to take care of them. We also target senior living communities, and we will speak with these homeowners associations to let them know that we are an asset they can depend on.”

To learn more about our interviewees, visit their websites:

http://www.virtuemedicalstaffing.com/

Face Off: The growth of Gaston County

Face Off: Osceola County Cities Sharpening Economic Growth Plans

Survey highlights Camden’s economic progress

Public-Private Partners Devise Future of Queen City

Spotlight On: Liz Babson, Director, Charlotte Department of Transportation

Spotlight On: Dr. Winnifred McPherson, Director & CEO, Virtue Medical Staffing Services, LLC

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