South Florida Collective Combats Gentrification in Palm Beach

South Florida Collective Combats Gentrification in Palm Beach

By: Sara Warden

 

2 min read November 2019 — As the 2018 federal tax code kicks into effect, capping deductibility of state and local taxes, demand has skyrocketed for luxury real estate in low-taxing states such as Florida. In the third quarter of 2019, the median price for a luxury home in Palm Beach tripled on the year to $21 million compared with $7.7 million in the same quarter of 2018.

As luxury house prices increase, single family and condo prices are also going up, according to a report by real estate appraisers Miller Samuel. In 3Q19, average sales prices for a condo reached $418,849, up 4.4% on 3Q18, and for a single family home the average price was $11.4 million, up 121.6% on the year. Tellingly, average price per square foot was up across the board, at $1,468/ft2 for a single family home during the quarter compared with $1,363/ft2.

The area is quickly gentrifying, with the Virgin Trains USA express service that runs through the county also pulling up house prices and pushing down affordability. In this environment, creating affordable housing for the residents of Palm Beach becomes ever more pressing. Now, the public and private sectors are joining forces to take action and create the South Florida Housing Link Collaborative, an ambitious affordable housing project. 

The project will target the route of the Brightline, deploying a $5 million investment by JP Morgan Chase to upgrade existing units and build new, more affordable accommodation. “Transport is the biggest expense after housing,” said Mandy Bartle, executive director of the South Florida Community Land Trust (SFCLT), to the Miami Herald. “We decided to hone in on this corridor because the people who most need public transit are a lot of the folks who already live in these areas near the railway and are the most likely to get pushed out by gentrification.”

As well as the $5 million in direct investment in the project, it is expected to garner $75 million in external capital from both the public and private sectors. Joining the SFCLT is the Community Land Trust of Palm Beach County, nonprofit Enterprise Community Partners, Florida Community Loan Fund, and the Solar and Energy Loan Fund (SELF). SELF provides small loans to homeowners for solar energy or hurricane-resilience technologies, providing $10 million worth of loans in their 10 years in business.

Duanne Andrade, the chief financial officer at SELF, said in an interview with Next City that those living on the path of new transit projects are often the most vulnerable to gentrification. Cindee LaCourse-Blum, executive director of the Palm Beach County CLT, added that climate change compounds the problem. 

“Housing and transportation eats up the majority of incomes in Palm Beach County, in addition to the risks that we are seeing with climate change and sea-level rise and a lot of people coming back into the urban corridor and gentrifying those neighborhoods,” she said to the same publication. “What I’m hoping to see is that residents of these communities have access to safe, affordable, resilient housing, and they’re not pushed out of their neighborhoods.”

 

To learn more about our interviewees, visit:

http://southfloridahousinglink.org/

https://www.millersamuel.com/

https://southfloridaclt.org/

https://cltofpbc.org/

https://www.enterprisecommunity.org/

https://fclf.org/

https://solarenergyloanfund.org/

James Fox, President, Maddox Group

James Fox, President, Maddox Group

By Max Crampton-Thomas

 

2 min read October 2019 — To be successful in the construction industry, a company needs to be flexible and cognizant about the sector’s constant state of change. A construction company also needs to be wary that even with new technologies in the market, at the end of the day, there is no way to control unforeseen issues and challenges. James Fox, president of Maddox Group in Boca Raton, discussed these ideas with Invest: as well as how his company is ensuring it remains as recession proof as possible in preparation for an eventual economic dip. 

With which business sectors are your services most in demand?

 

The sector where we’re seeing the most demand is, first and foremost, corporate interiors. Second would be medical offices, then industrial and finally retail. The demand for medical offices seems pretty self-explanatory: retired people relocate to Florida and enjoy the weather, which ultimately increases the need for more medical services. In regards to the demand for more corporate offices, the trend seems to be going toward Palm Beach County due to the simple fact that, in comparison to Miami, there’s more land and more opportunity here now.

 

How have you seen the demand for office types change? 

 

Traditionally a typical build-out would consist of new ceilings, new flooring, new lighting and specified work stations. Today’s young entrepreneur is building offices that aren’t really offices; rather, they are 360-degree workspaces where there isn’t an emphasis on a desk or workspace belonging to any one individual.

 

How has new technology changed the construction industry? 

 

In our industry there are always new technologies popping up to make construction quicker, but at the end of the day it’s still construction. The fact is that you’re building things, and issues are going to arise that are out of anyone’s control. What we do is tell our clients that this is our schedule and barring any unforeseen challenges you’ll be able to move in by this date. But like I said, things happen, and technology can’t always help avoid them.

 

How do you best protect your business in the case of another economic slowdown? 

 

Everybody wants to talk about when things are going to come back to reality in the construction market. People can theorize but no one actually knows. My thought process is to stay recession proof. Doing interior build-outs has been the key to this. When the economy dips, businesses don’t have the capital to relocate and build a new office; instead, they will take the space they are working out of and change the interior. Instead of going out into the market and claiming we do 20 different things, we focus our efforts on interiors and it works for us.

 

To learn more about our interviewee, visit:

https://maddoxgc.com/

Spotlight On: Sal Saldana, General Manager, Town Center at Boca Raton

Spotlight On: Sal Saldana, General Manager, Town Center at Boca Raton

By Max Crampton-Thomas

 

2 min read October 2019 — The world is changing rapidly thanks to technology. For certain segments of business this means changing with the times or risk falling into obscurity. The traditional mall has become one of these segments, and with the rising popularity of e-commerce, the need for innovation is at an all-time high. One of the malls that recognized this early on was Town Center at Boca Raton, whose General Manager Sal Saldana spoke to Invest: about the mall’s successful longevity in the market, how it is handling the challenge of evolving customer demands and how it is innovating its business model to become much more than just a shopping center. 

How is Town Center at Boca Raton a staple for Palm Beach County? 

This mall is a regional shopping center that is owned by Simon Property Group. It has been in the Palm Beach County area for a number of decades, and over that period of time there has always been an emphasis on making sure it always meets the quality and brand recognition of Boca Raton and Palm Beach County. The mall is an extension of Boca Raton, which is known for its beauty, quality of life and wealth. It also has an international flavor because it houses some of the most widely recognized and regarded retail shops. Overall, the mall is an important asset to the community, and will continue to be for the foreseeable future. 

What has been the key to Town Center’s longevity and success in the wake of an e-commerce-centric world? 

Simon Property Group is an amazing company and has a phenomenal group of shopping centers nationwide. We have been able to really cater to the community and meet its needs and demands from a domestic and international standpoint. We also have the resources to continue improving our operations and attractions. What we do is make sure that we are meeting and surpassing the expectations of a traditional mall. We maintain a very high standard of what we are because we are not only a shopping center, we are also an entertainment destination. 

What challenges is Town Center facing, and how are you mitigating those challenges? 

We are always looking to see how we can improve customer experience, and in this business there is the challenge of keeping up with the times while making sure that we meet customers’ demands. Our competition now comes in many forms, whether that is the internet or a direct competitor in the region. We always want to be projecting new and improved, and this isn’t always necessarily a challenge, but more of an opportunity. To be successful, we have to have a team that is always thinking of what we can do next to make sure that we are staying ahead of the curve. For instance, we are adding a 1,600-square-foot recreational space called PLAY that will feature a combination of seating and interactive play elements inspired by local waterways and waterfronts. Everybody that we work with has to be on the same team and have a philosophy of approaching this shopping center as a five-star resort.

 

To learn more about our interviewee, visit:

https://www.simon.com/mall/town-center-at-boca-raton

Top 5 Tourism Drivers for The Palm Beaches

Top 5 Tourism Drivers for The Palm Beaches

By Max Crampton-Thomas

4 min read October 2019 —  With more than 8 million visitors to Palm Beach County in 2018, it’s no secret that tourism is the driving force behind the economy in The Palm Beaches. Last year, these visitors generated $7.4 billion in economic impact and are the reason for over 70,000 tourism jobs. While the appeal of a relaxing beach vacation may seem like the obvious tourist magnet, there are so many different and unique facets of the county that drive the economic behemoth that is the tourism sector. Here is the Invest: Top 5 tourism drivers for The Palm Beaches

BEACHES

Palm Beach County is bordered by 47 miles of Atlantic coastline that offer some of the state’s most attractive beaches. These include Boynton Beach Ocean Park, Coral Cove Park, Juno Beach Park and many more, with a large portion of these beaches offering resort amenities and marine activities. The Palm Beach County coastline was also nicknamed Florida’s Gold Coast after gold was recovered from Spanish galleons that sank off its shores. A fitting nickname for beaches that are like gold to the Florida economy. Invest: spoke with Jorge Pesquera, president and CEO of Discover The Palm Beaches, who touched on the importance of the beaches to the tourism industry in the county. “Leisure remains the most crucial tourism driver for The Palm Beaches, with meetings and conventions continuing to gain momentum. Within the leisure tourism market, our beaches are the biggest draw for not only those seeking to relax and rejuvenate, but also those interested in activities such as boating, fishing, scuba diving, kayaking and paddleboarding,” Pesquera told Invest:. 

You can learn more about the county’s best beaches here: https://www.thepalmbeaches.com/blogs/best-beaches-are-palm-beaches

ARTS & CULTURE

Home to cultural institutions like the Kravis Center for the Performing Arts, The Palm Beaches are an arts and culture hub that drives many cultural travelers to the area. Invest: discussed with Judith Mitchell, CEO for the Kravis Center, how this increased interest from out-of-town visitors has positively affected her business as well as those in the surrounding area. “Our strong programming and marketing teams ensure that we continue to bring the best of Broadway and other diverse performances that attract audiences from outside the state and from cities north and south of the Center. In 2018-2019, the Center saw an increase in out-of-county audience members by nearly 50%. This also has a positive economic impact on the surrounding hotels, restaurants and shops as these nonresident guests choose to dine, shop and stay overnight before or after attending a performance.” 

For more on the various arts and culture destinations in the county, visit: https://www.palmbeachculture.com/

SPORTS

For an area that doesn’t have a major professional sports franchise, the county’s tourism market has a strong driver in the sports tourism market. It helps that among Palm Beach County’s various monikers, one of the titles held most proudly is “The Golf Capital of Florida,” boasting more than 150 public and private golf courses. It also doesn’t hurt that Major League Baseball teams, namely the Houston Astros, Washington Nationals, Miami Marlins and St. Louis Cardinals, call Palm Beach County their home during spring training. For those who prefer alternative sports, The Palm Beaches are also the location of polo and equestrian events, including a variety of International Polo Club tournaments. 

Interested in learning more about sports offerings in The Palm Beaches? Visit: https://www.palmbeachsports.com/

ECO-TOURISM

When a county boasts 110 parks and recreation facilities paired with 35 natural areas that make up more than 31,000 acres of environmentally sensitive lands, it is bound to attract eco-tourists. This form of tourism may seem obscure from an outside perspective, but it not only can provide visitors with a memorable experience, it also provides health benefits as well. Invest: recently sat down with Deborah Drum, department director of Palm Beach County Environmental Resources Management, who spoke to this tourism driver and its benefits. “We have conducted economic studies of our natural areas. We have over 300,000 visitors just to the natural areas in our county. These are remote areas that offer more passive types of recreation, including hiking, fishing or bird-watching. We have done a study with the University of Florida on this passive connection and we have determined that these visitors are coming for that purpose. There have also been a number of studies about the connection between mental health and time spent in natural areas or spent outside. There is a positive relationship between the reduction in mental health issues with more time spent out in nature,” Drum explained. 

Check out more on Palm Beach County’s Natural Areas Map: http://discover.pbcgov.org/erm/Pages/Natural-Areas-Map.aspx

MEETINGS & CONVENTIONS

There is a direct correlation between the increase in business tourism to The Palm Beaches and the economic and business growth that the county is enjoying. The beneficiaries from this driver of tourism are a wide range of business types, from hotels to restaurants and even retail. Discover The Palm Beaches’ Pesquera highlighted just how significant this is to the tourism market. “On the meetings front, we’ve seen a 567-percent increase over the last several years in groups booked at the Palm Beach County Convention Center. Unlike our good friends in Miami and Fort Lauderdale — where there is a clear and established epicenter of tourism activity — The Palm Beaches are truly a collection of midsize to small cities and towns that altogether deliver an exceptional vacation or meeting experience,” Pesquera told Invest:.

For more on this and the tourism industry in Palm Beach County, visit: 

www.thepalmbeaches.com/

Spotlight On: Chuck Cross, Executive Vice President & Commercial Banking Executive, Seacoast Bank

Spotlight On: Chuck Cross, Executive Vice President & Commercial Banking Executive, Seacoast Bank

By Max Crampton-Thomas

 

2 min read October 2019 – With over 30 years in the banking industry, Chuck Cross has witnessed seismic changes in the way the banking sector conducts business. Currently serving as the executive vice president and commercial banking executive for Seacoast Bank, Cross has a unique perspective on the prominent growth of the banking sector in the past couple of years. He recently sat with Invest: Palm Beach to discuss how Seacoast has sustained continuous growth, why the business ecosystem in Palm Beach County is a benefit for banks and some of the reasons he attributes to the overall growth of Palm Beach County. 

How has Seacoast Bank sustained continuous growth? 

Seacoast Bank has been growing organically by hiring people and building relationships with customers since the recession, but we augment that organic growth with strategic M&A activity as well. We acquired Palm Beach Community Bank in November 2017, expanding our branch locations in the county from three to five and getting access to new customers. We also have  two commercial offices in the market, which is another catalyst for growth.

 

Why is Palm Beach County a conducive business environment for the banking sector? 

From a macro perspective, when you have a half million people relocating to Florida and a good amount of that coming to Palm Beach County, it drives the kind of growth we hope to see for the next couple of years. From a financial services perspective, Palm Beach is a great place to be operating and providing service.

Palm Beach County has really grown over the past decade. Dense population provides great opportunities for banks. Palm Beach is growing like the whole state of Florida is growing. Everyone wants to move to Florida either for the weather or for some of the changes in the tax reform, and people have always wanted to retire here. Palm Beach also has great infrastructure in terms of education. In addition, there’s a lot of oceanfront property that attracts high-net-worth individuals, which in turn attracts retail, recreation and service jobs.

 

To what do you attribute the growth of the local economy in Palm Beach County?

The Business Development Board of Palm Beach County has done a great job of attracting a lot of wealth management and private equity firms where the owners can live on the island and operate their companies from there. In the northern part of the county, there are also some aerospace companies, and there are healthcare technology companies like Max Planck and Scripps that are providing higher-level jobs as well. Hopefully this will help attract other types of high-level businesses.

 

To learn more about our interviewee, visit:

https://www.seacoastbank.com/

Spotlight On: Ronnie Felder, Mayor, City of Riviera Beach

Spotlight On: Ronnie Felder, Mayor, City of Riviera Beach

By Max Crampton-Thomas

 

2 min read September 2019 — When Ronnie Felder won the runoff race for mayor in March, he had campaigned on the idea of revitalizing the city of Riviera Beach. Invest: Palm Beach sat down the mayor to discuss how he is encouraging economic revitalization and development in the city by rebuilding relationships with the local business community, specific industries he is targeting as part of his economic development plan and what the next few years will look like for Riviera Beach.

How are you working to strengthen the city’s relationship with local businesses? 

One of our goals is to meet with every business in this city to become more familiar with the organizations that are out there and their needs. We are learning through these relationships that a lot of these companies want to hire individuals from Riviera Beach but there is a lack of experienced workforce. We want Riviera residents to know that these job opportunities exist, and as the mayor, I feel it is my responsibility to make sure that happens. In past years, Riviera Beach did not have this established dialogue with the business community. For us to progress as a city and to have the trust of the business community, we must continue to build and strengthen this dialogue.

 

What are some industries you are targeting to help grow the city’s economy? 

We need more hotels and restaurants, which is a significant way for us to begin to push this city into the future. We do not have enough hotels to accommodate a large influx of tourism, which is impeding our growth. We have to be aggressive in our development efforts. I want to see cranes throughout Riviera Beach because when you see cranes in the city, that means economic growth, it means we are tapping into our potential and other businesses will see this and also want to be part of our city.

 

What are your short-term goals for the city’s economic development? 

We want to see exponential growth in the next two years. We will be working with businesses to encourage them to hire our young people when they graduate so we can retain some of that local talent. We have to begin to address the long-neglected infrastructure improvements and redevelopment of our public facilities like city hall, the police station and our schools. Everyone from the private and the public sectors should start seeing the benefits from our efforts to grow the local economy.

 

To learn more about our interviewee, visit:

http://www.rivierabch.com/

Spotlight On: Rick Gonzalez, AIA, President, REG Architects, Inc.

Spotlight On: Rick Gonzalez, AIA, President, REG Architects, Inc.

By Max Crampton-Thomas

 

2 min read August 2019 — Development of commercial and residential facilities is reliant upon well-thought-out and deliberate architecture and design. In a region like Palm Beach County, where there is a flurry of development and redevelopment happening, architectural and design firms like REG Architects, Inc. are in increasingly higher demand. REG Architects specializes in architecture, historic preservation, interior design and community planning, and Invest: Palm Beach had the opportunity to speak with company President Rick Gonzalez. He spoke to Invest: about the firm’s growth, its approach to design work, services that are in the highest demand and emerging trends due to the influx of young professionals into Palm Beach County.

What were some highlights for REG Architects in the past year?

 

One of the highlights was the celebration of our 30th anniversary last spring. We have been awarded some nice projects, like the campus for the Seacoast Utility Authority in Palm Beach Gardens, and we have also been doing new residential work. Last year was probably the best year in a decade, when we had the big recession, and 2019 has started very well.

What are some unique qualities that set REG Architects apart from other firms in the area?

 

Besides our longevity, our approach to design work sets us apart. We do a lot of historic preservation in our office; we like to use historic context when designing to be inspired by a historical place. For example, we worked on Mar-a-Lago for President Trump. We used the design of the place as inspiration. We try to use that in all of our projects, whether it is commercial, residential, equestrian, historic or mixed use. Most companies today tend to focus on cutting-edge or modern architecture, and I think there’s a good place for modern architecture, but we like to have a tie to the community.

 

Which of the firm’s services are seeing the most demand today?

 

We have a healthy balance between commercial, residential and governmental projects. In terms of design services, we do all our work now in Revit, which is a robust architectural design and documentation software application with a 3D modeling system. Animation is now important for clients and it is seeing high demand. We are also known for our design preservation work, and we get a lot of requests in those areas as well. 

 

Have you seen any emerging trends with more young professionals moving to the area?

 

People are picking the place first, and then they’re looking for the job. They want to come to exciting, invigorating places like downtown West Palm Beach or downtown Boca Raton — cities that are unique and well-positioned, where they can live, work, play and study in the same area. People also want to work in interconnected, open office spaces, and they want to live in smaller units with diverse community features, such as outdoor areas, swimming pools, decks, restaurants, shops and easy ways to get around town.

 

To learn more about our interviewee, visit:

http://www.regarchitects.com/

Spotlight On: Roxana Scaffidi, CEO and Owner, Florida Accounting & Advisers

By Max Crampton-Thomas

 

2 min read August 2019 — There are multiple factors that attract people to Florida, including wonderful weather, a growing economy, an ecosystem that is conducive to successful businesses and perhaps most attractive, the tax climate. After the passage of the sweeping tax reform known as the Tax Cuts and Jobs Act of 2017, the tax climate in Florida only became more attractive to both people and businesses looking to relocate. Now, almost a year and a half since the reform has been in effect, there is a greater need for proficient accountants and financial professionals to help navigate this legislation. Invest: Palm Beach spoke with Roxana Scaffidi, CEO and owner of Florida Accounting & Advisers about how the new tax code is affecting people’s lives, the key to success within the accounting and financial world, and how she created a successful business in Palm Beach County. 

How have you seen the tax reform affect people’s lifestyle? 

The new tax code has really changed people’s lives, and we are now seeing certain individuals immigrating to Florida because of the business opportunities that the state offers and its quality of life. High income tax states include New York, California and Massachusetts, and those are the people coming here. To qualify for Florida’s tax benefits you must be a legal resident here, which means six months and one day of residency. Under the new tax laws, individuals are capped at $10,000 as a deduction for their state income taxes, personal property taxes and their sales tax. In addition, if they have a large mortgage on their house, the new tax code only allows them to deduct interest up to $750,000.

 

What is the key to success in this industry? 

The key in this industry is to be proactive rather than reactive. We observe what’s going on in the world today with the national and world economies. Everything is changing and as it changes you start to see more vacancies in areas where there used to be none. This is demonstrated with how Amazon has essentially killed a lot of the big-chain retail stores. To succeed in today’s market you need to stay on top of emerging trends and you can’t be afraid to point out these things.

 

To what do you credit the success of your business in Palm Beach County? 

When I started this company I knew that to run a successful business I needed to not only have a great product but also to always remain community-minded. As the 2018 Small Business of the Year recipients, I realized quickly that Boca Raton is very business and community-minded, so it was the perfect place to set up my business. I set out to build this business based on my values, knowing that those same values would translate to trust among our clients. In this business there is nothing more important than having your clients’ full support and trust.

 

To learn more about our interviewee, visit:

https://www.fl-accounting.com 

Spotlight On: Angelo Bianco, Managing Partner, Crocker Partners

By Max Crampton-Thomas

 

2 min read August 2019 — There are a multitude of reasons why people choose to relocate to Florida including a beneficial tax climate, ideal weather, and a bevy of real estate opportunities. Perhaps nowhere is that more evident than in Palm Beach County, and developers of commercial real estate in the region are reaping the benefits. Invest: Palm Beach recently spoke with Angelo Bianco, Managing Partner for one of the premier owner-operator and developers of commercial real estate in the region, Crocker Partners, who also happen to be the largest office landlord in Florida. Mr Bianco discussed with Invest: the impact Crocker Partners has in Palm Beach County, benefits of practicing commercial real estate in the county and what is on the horizon for investment within commercial real estate.

What impact does Crocker Partners have in Palm Beach County and South Florida? 

In the state of Florida, we are currently the largest office landlord. In Boca Raton, we are the largest office owner. We own thirty percent of all the office space in Boca Raton. We usually buy assets that have something wrong; for example, they are often poorly occupied and haven’t been operated the way that we would at Crocker Partners. We will perform renovations, reposition the assets and find new tenants. Then we either sell or re-capitalize the project to someone who wants to own more stable, secure assets. 

 

What are some of the benefits of practicing commercial real estate in Palm Beach County?

The best part of real estate in Palm Beach County is that people want to be here. Every year, more people move here. Because of our tax policies, Florida is an attractive place for the wealthy, and they tend to gravitate towards certain areas such as Palm Beach County. It’s fantastic because whenever you’re in a place where a lot of people aspire to be, they require office buildings and homes, so in turn there’s demand for new construction. Then the economy expands; people need to have rentals, apartments, storage and stores. It’s a great place to invest because, from one peak of the market cycle to the next, there’s always growth here. 

 

What trends are on the horizon for commercial real estate investment and growth in Palm Beach County?

Office development should be muted in the coming year. The reason is that a good majority of those moving here are wealthier people; they don’t drive a lot of demand in office space as most of them have hedge funds or family offices that do not require a lot of space; plus it costs so much to build new office buildings. You will have some projects, but it’s not going to be like it was in the past when there would be a tremendous number of cranes in the sky. But when it comes to multi-family development, we will continue to see growth. There will be a lot more rentals than we have had in the past. The United States by large is turning into more of a rental market than it has been, which doesn’t mean that single family homes are gone; it just means that people are much more comfortable renting.

 

To learn more about our interviewee, visit:

https://crockerpartners.com/

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