Spotlight On: Brett Forman, President & CEO, Trez Forman Capital

By Max Crampton-Thomas

 

2 min read July 2019 — The demand for residential and commercial real estate development in Palm Beach County is at a high, and developers are jumping at the opportunity to capitalize. This spike in demand has not only been beneficial to developers but also to those who are helping fund this development. Invest: Palm Beach recently sat down with Brett Forman, President and CEO of Florida-based, commercial bridge lender Trez Forman Capital. He discussed how Palm Beach County is uniquely positioned for real estate development, and how his company is benefiting from the boom in the market.

Where are you seeing the highest demand for your services? 

We experience the highest demand from developers of condominiums or multifamily rental apartments. There are a variety of financial firms pursuing these type of deals, but we offer something slightly different. We’re competing with banks every day, and we’re competing with more traditional mezzanine players and preferred equity investors. As a result, we have to be creative and offer a unique one-stop shop, including higher proceeds than the banks and non-recourse options. 

How is Palm Beach County a unique market for real estate development? 

Palm Beach County is home to some of the most expensive residential real estate in the world. On the opposite end of the spectrum, it’s also home to some of the poorest areas. So when you talk about Palm Beach real estate, you’re talking about a very diverse asset mix.

Trez Forman is more or less asset-agnostic; we lend against residential real estate, whether it’s apartment communities for rent, single-family houses for rent or condominiums for sale. We don’t necessarily construct homes, but we finance the lot on which developers do the horizontal development. 

What differentiates Trez Forman Capital from a traditional bank? 

It’s very easy to understand what differentiates us from the banks, since the banks are highly regulated. They have to do things according to what the regulatory agencies prescribe, and their leverage is usually much lower and typically requires recourse. What we’re offering is a much higher loan-to-cost solution. Trez Forman basically can take what the bank and the preferred equity investor offers and combine it to provide our clients with a one-stop solution that has surety of execution. We like to under-promise and over-deliver. We can fund a deal in 30 to 45 days, unlike a bank that may not be able to lend in that timeframe.

 

To learn more about our interviewee, visit its website:

https://www.trezforman.com/

Spotlight On: Dr. Winnifred McPherson, Director & CEO, Virtue Medical Staffing Services, LLC

By Max Crampton-Thomas

July 2019

2 min read  — The staffing industry is a multi-billion dollar market that quite often flies under the radar, but its impact and contribution to the overall economy should not be understated. With almost 17 million temporary and contract employees being hired by American staffing companies, this industry is vital to not only a sustainable economy but also to the country’s growing workforce. Staffing companies service a variety of markets including I.T., advertising, and perhaps most important healthcare. 

Although they are a relatively new staffing agency in the market, Broward County based Virtue Medical Staffing Services LLC has big plans to quickly expand their footprint within South Florida’s healthcare industry. Invest: Greater Fort Lauderdale spoke with Dr. Winnifred McPherson, CEO of Virtue Medical Staffing Services LLC and discussed the keys to success and plans to expand within the staffing industry.  

What is the key to success in the staffing industry? 

“In this type of business you have to have employees who meet the demands of your clients, and because the unemployment rate is so low in South Florida for medical professionals, we have to find these quality candidates wherever we can. We cannot be confined to only looking for those who have years of experience, and we must look to our recently graduated or graduating students in the area. As a staffing agency, we do not ever like to say that we do not have anybody for a position. We try our best to be proactive in making sure there is always a candidate ready to go.”

How do you plan to grow your business into the future? 

“We hold two licenses that let us service a larger audience. The first is a nurse registry license that allows our employees to work in Broward and Palm Beach counties, both in medical facilities as well as homes. Then we have a Health Care Services Pool license that allows us to work anywhere in the state of Florida but only in a facility. Our plan is to keep expanding further north, and the Health Care Services Pool license will allow us to do that. To be successful in staffing, we have to be both flexible and have the ability to work anywhere that has demand.”

Where are you currently finding the most demand for your services? 

“Right now, the majority of our demand is in elderly care. We have corporate hospice clients, so a large portion of our business and workforce is in hospice care. We are striving to attract both corporate and private clients. Private clients will normally require full-time care because they may be living alone or with a family member who cannot be home all the time to take care of them. We also target senior living communities, and we will speak with these homeowners associations to let them know that we are an asset they can depend on.” 

To learn more about our interviewees, visit their websites:

http://www.virtuemedicalstaffing.com/