Best practices for sustainable business growth in a post-pandemic world

Best practices for sustainable business growth in a post-pandemic world

By: Beatrice Silva

3 min read September 2020 — Coming off a record economic year for the Philadelphia region, no one could have ever predicted the hurricane that is COVID-19. Crawling through the muddied trenches of lost revenue, businesses are having to find a way out. To promote sustainable business growth in a post-pandemic world, companies across all sectors are making tough decisions and developing innovative strategies.

In the second quarter of 2019, South Jersey’s unemployment rate was at an all-time low, according to The Federal Reserve Bank of Philadelphia’s quarterly South Jersey Business Survey. Just one year later, the Second Quarter 2020 Survey of Professionals reported job losses at a rate of 7,647,800 per month. In the midst of uncertainty, hundreds of businesses decided to furlough employees in an effort to manage the effects of the new coronavirus. Rather than simply laying off a staff member, furloughs allow employees to keep their employment benefits and hopes of returning to work while also helping to reduce labor costs. Keeping top talent in the company is vital to an organization’s growth. 

Inspira Health, a South Jersey nonprofit healthcare organization, was one of the many health systems in the region that had to furlough employees, impacting around 200 workers, because of reduced revenues during the height of the pandemic. “As a first response to the resulting changes in staffing needs, some employees were redeployed to areas where additional staff were needed,” Inspira said in a statement. “With the expanded suspension and reduction in services over the past month, we have had to make the difficult decision to temporarily eliminate regularly scheduled work hours for some employees.”

Reducing staff is one way to save money during a flash recession. However, to survive in a post-pandemic landscape, businesses must also develop strategies that allow them to pivot when necessary and leverage competitive advantages. Heading into 2021, new business models that offer more sustainable options are expected to emerge. “In terms of embedding sustainability into long-term plans, this is best done, at least initially, by putting sustainability on every meeting agenda. If business leaders continually ask, ‘What is the environmental effect of this and is there a better option?’ then sustainability becomes institutionally embedded very quickly,” Ben Stansfield, partner of Gowling WlG, told Financier WorldWide.

COVID-19 shook the core of the economy and altered almost every aspect of life around the world. As society finds new ways to adapt so will the businesses that shape local communities. In the midst of uncertainty, the one thing that is clear is that a post-pandemic future will be fundamentally unlike anything that came before. “The post-COVID-19 world will no doubt look different in many ways – more remote work, less flying and the namaste possibly replacing the handshake forever … My hope is that there will be a great rise in employee and consumer activism and companies that continue their old ways of profit maximization at all costs, without regard for people and planet, are shamed and starved and ultimately booted out,” CB Bhattacharya, chair of sustainability and ethics at the University of Pittsburgh’s Katz Graduate School of Business, told Financier Worldwide. 

During this period of evolution, sound insights and collaboration between business leaders will be pivotal across all sectors. To learn more about best practices to promote business growth in South Jersey, register now for the Invest: South Jersey 2020 Virtual Launch Conference. The conference takes place on Oct. 8 at 11:30 a.m. The virtual business conference will feature two robust panels, including, “Best practices to promote sustainable business growth in a post-pandemic landscape,” moderated by Christina Renna, president and CEO of South New Jersey’s Chamber of Commerce, and featuring insights from Albert Fox, senior vice president and executive director of Fox, Penberthy & Dehn at Morgan Stanley, Vincent D’Alessandro, southern region president of OceanFirst Bank, Robert Curley, South Jersey/Coastal market president of TD Bank and Reynold Cicalese, managing shareholder of Alloy Silverstein. 

To learn more, visit:

https://zoom.us/webinar/register/WN_z34pLBUwQlSCObV80dyE7w

Innovation and adaptation: What this could mean for education post-pandemic

Innovation and adaptation: What this could mean for education post-pandemic

By: Beatrice Silva

2 min read September 2020 — The pandemic forced educational institutions to pivot all of their operations to a completely virtual landscape. Many university leaders were planning on returning to normalcy at some point in the upcoming months, but that looks increasingly unlikely. The keys to a successful academic future are in the hands of those educators who are willing to adapt and use innovative technology to their advantage. 

For the majority of universities the rapid transition into an entirely digital world came as a rude awakening. It showed just how fragile the framework of higher education could be without a contingency plan in place. Nevertheless, within days institutions like Drexel University and  Rowan University worked tirelessly to develop new strategies that would not only keep them afloat but would help unify the educational community.  

“Between the financial impact of COVID, the demographic changes, the situation in terms of bringing international students here, and with so many constraints on the system … institutions are really going to have to step back and begin to rethink their model because the sector is not going to be spared continued disruption going forward,” John Fry, president of Drexel University, told DrexelNOW. “More than ever, partnerships — or joint ventures, or mergers, or whatever you want to call them — are the way to go. I think the sector is going to see an almost healthcare system-like response to what’s going on. Healthcare started on its own consolidation and rethinking its model decades ago and it’s obviously still in the middle of it. I think it’s time for higher ed to go through the same types of dynamic changes. I think you’re going to see fewer institutions. I think you’re going to see more networks of institutions. I think you’ll see more hybrid, more online. Hopefully we keep face to face, but that’s just part of what we do.

As Fry mentioned, in the years to come, almost the entirety of higher education’s traditional model could be shifted, not only the logistics concerning profitability but also the student’s overall learning experience. Despite implementations caused by COVID-19, it seems as if a new institutional network was inevitable. Even before the recent pandemic, consumers have been transitioning into the digital realm. Students and parents had started craving alternative options for higher education that involve more flexibility, innovative delivery models and seamless transitions between face to face lectures and online learning. 

Universities are starting to require students to download applications like the DUO, a two-factor authentication system, that helps with the onboarding process. The software works with third-party technology providers to verify a student’s identity. Biometric tools, commonly used by financial technology corporations, are also gaining popularity in this space. “New users will now be asked to take selfies before uploading them to the (UK fintech company) Curve platform alongside pictures of their driver’s license, passport or other official ID documents. FinTech will then use its partner’s biometric capabilities to compare the two images and verify potential customers’ identities,” according to PYMNTS, a B2B platform for the payments industry. 

During this period of evolution, sound insights and collaboration between the public and university leaders will be pivotal for the education sector’s success. To learn more about the future of education in South Jersey, register now for the Invest:South Jersey 2020 Virtual Launch Conference. The conference takes place on Oct. 8 at 11:30 a.m. The virtual conference will feature two robust panels, including “Innovation and adaptation: What this could mean for education post-pandemic,” moderated by Marlene Asselta, president of Southern New Jersey Development Council, and featuring Frederick Keating, president of Rowan College of South Jersey, Monica Adya, president of Rutgers School of Business at Camden, and Barbara Gaba, president of Atlantic Cape Community College. 

To learn more, visit:

https://zoom.us/webinar/register/WN_z34pLBUwQlSCObV80dyE7w

Global Philadelphia Press Release

Global Philadelphia Press Release

FOR IMMEDIATE RELEASE CONTACT: Mylin Batipps

mbatipps@devinepartners.com

856-520-6266

 

GLOBAL PHILADELPHIA ASSOCIATION TO HOST PHILADELPHIA’S 5TH ANNUAL 

WORLD HERITAGE CITY CELEBRATION WITH STAR-STUDDED VIRTUAL BENEFIT ON SEPT. 10

Event is Free to Watch & Honors Philadelphia Orchestra Music Director Yannick Nézet-Séguin

Headliners Include Bacon Brothers, Lang Lang & Amanda Gorman, U.S. Youth Poet Laureate 

 

PHILADELPHIA (Aug. 28, 2020) – International superstars, both established and new, and a series of local leaders will gather with the Global Philadelphia Association (GPA) and hundreds of viewers for a virtual evening of joy on Thursday, Sept. 10 for the 2020 Philadelphia World Heritage City Celebration.  The event’s luminaries will commemorate five years of Philadelphia’s World Heritage City project, which highlights the global heritage and impact of the region, and give a special tribute to honoree Yannick Nézet-Séguin, a native of Canada and music director of The Philadelphia Orchestra.  

 

The event will be free to watch on Vimeo beginning at 6 p.m. on Sept. 10.  Interested viewers should register here for the link to the premiere. 

 

Among those scheduled to appear and/or perform are Philadelphia’s own Kevin and Michael Bacon, together known as the Bacon Brothers band; internationally renowned classical pianist Lang Lang; the inaugural U.S. Youth Poet Laureate Amanda Gorman; Philadelphia native and Grammy Award-winning, soul-jazz and hip-hop/funk innovator Jeff Bradshaw; Philadelphia Mayor Jim Kenney; National LGBT Chamber of Commerce Senior Vice President Jonathan Lovitz; Stephen Guilbeault, Minister of Canadian Heritage, Global Affairs Canada; Nadine Girault, Quebec Minister of International Relations; Lee Minaidis, Acting Secretary General, Organization of World Heritage Cities; MSNBC’s Ali Velshi; 98.1 WOGL’s Marilyn Russell; and NBC10’s Vai Sikahema, who will emcee the event.

 

“Our World Heritage City Celebration is about showcasing the diversity of our region, celebrating our differences, and highlighting the importance of our global connections,” said Robert J. McNeill, Global Philadelphia Board Chair and Greater Philadelphia Managing Partner for Deloitte. “Maestro Yannick Nézet-Séguin embodies that spirit.  He was hailed as a ‘wunderkind’ when named Philadelphia Orchestra music director in 2010 at age 35, and he has brought all of the charisma of that moniker to the city while building on the legacy of the Fabulous Philadelphians around the world and bringing international artists here, as well.” 

 

According to Zabeth Teelucksingh, executive director, Global Philadelphia Association, “Under normal circumstances, our World Heritage City Celebration has been the highly anticipated season opener to Philadelphia’s fall fundraising circuit with hundreds of guests gathered together for an evening gala.  For obvious reasons, we’ve reimagined our celebration this year, and the silver lining has been the generosity and excitement to participate that we’ve heard from so many of our special guest artists and speakers.  They understand how significant Philadelphia’s role is on the world stage, a point that is underscored by the incomparable Yannick Nézet-Séguin,” she said.

 

Teelucksingh added that viewers will be encouraged to donate to Global Philadelphia Association during the event in support of GPA’s initiatives, such as the organization’s work in this region toward the United Nations’ Sustainable Development Goals aimed at the issues of poverty, inequality, climate change, environmental degradation, peace, and justice.  Donors who give at various levels will be entered to win items such as Air Canada tickets, a trip to Greece, a two-night stay at The Westin Hotel Philadelphia, and an exclusive experience with The Philadelphia Orchestra.

 

For more information and to register for GPA’s 2020 Philadelphia World Heritage City Celebration, visit  https://globalphiladelphia.org/world-heritage-city-celebration.  

 

About Global Philadelphia Association

The Global Philadelphia Association consists of more than 200 internationally involved organizations, businesses, and individuals in Greater Philadelphia. It was created to assist – and to encourage greater interaction among – the many organizations and people who are engaged in international activity in the Greater Philadelphia Region, to promote the development of an international consciousness within the area, and to enhance Philadelphia’s global profile. For more information, visit our website at globalphiladelphia.org

 

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Students face remote learning in return to school

Students face remote learning in return to school

By: Beatrice Silva

3 min read August 2020 — As COVID-19 cases continue to rise, so does the number of universities keeping their physical doors shut this school year. The University of Notre Dame Princeton University, and Rutgers-Camden Business School are just some of the institutes that announced their decision to go fully online. 

Just as businesses needed to pivot during the pandemic and subsequent recession, educational institutions also had to find a way to adapt. “It is an unprecedented event that took us all by surprise,” Dean Monica Adya of Rutgers-Camden Business School told Invest: South Jersey. “We established a COVID-19 task force that includes all of my cabinet members, to look at how to proceed. One of the first things we did was to look at our emergency management plan that tackles infectious diseases, among other things. We focused on operational and communication measures. The former is relative to academic and business continuity. As Gov. (Phil) Murphy enacted the executive order stating that no one was to come to campus, we moved to an online format for all classes. Fortunately, several of our programs were already entirely online. Many of our students were already taking a combination of online and in-class programs, making them familiar with the online platform. We are sparing no resources or action plans to make sure our students get through this semester. We are also launching discussions about recovery, how we are going to help people who are out of work to get back into the workforce, and what specific programs and certificates they will require for that to happen in the shortest of terms.” 

Most students experienced a taste of distant learning back in April when schools were forced to close after lockdowns were issued across the United States. However, that doesn’t make it any easier for undergraduates, postgraduates, and faculty members to pick up where they left off. “We had some challenges on the student side because many students, although we think of them as a digital generation, had difficulty making the switch to online learning.  We’ve worked through much of this but it took some time,” Mike Mittelman, president of Salus University, told Invest: Philadelphia.

Innovation and technology play a huge role in how higher education continues to operate. Virtual learning experiences have replaced physical classrooms and face to face lectures. The new format has left some students feeling overwhelmed and quite frankly ripped off. At Rutgers University, more than 30,000 people have signed a petition started in July calling for an elimination of fees and a 20 percent tuition cut, according to The New York Times

Student housing is another topic of debate in the education community. While some institutional leaders don’t believe it’s safe, others argue that students don’t have anywhere else to go.  Schools, like The University of Pennsylvania and Temple University, are allowing a limited number of students back on their grounds but under strict conditions. Most schools that are letting students live in dorm rooms or attend in-person classes are actively enforcing social distancing, face masks and have provided COVID-19 tests. At Drexel University, international students or students who are experiencing financial hardships will be the only ones allowed to live on campus. 

Along with the many challenges the pandemic caused, it also created new opportunities. COVID-19 pushed educational institutions out of their comfort zones. To stay in business, universities adapted to new technologies and even formed a few alliances along the way. “This whole industry has shifted very, very quickly, so that shows that there’s flexibility, it shows that there’s resilience,” John Fry, president of Drexel University, told the Philadelphia Business Journal. “Those adaptations are incredibly valuable assets and institutions should hold on to that and not say, ‘Once this is over, we can go back to the way it was.’ Going back to the way it was, I think, is not a good idea.” 

South Jersey, Philly Industrial real estate a hotbed for investors

South Jersey, Philly Industrial real estate a hotbed for investors

By: Beatrice Silva

2 min read August 2020 — Even before the pandemic, billions of consumers had already been shopping on e-commerce sites like Amazon for years. But the pandemic is accelerating the platform’s growth as more and more people pivot away from physical stores. Shoppers say that there is something extremely gratifying about clicking a button and having a product delivered to their door the very next day. That’s music to the ears of those in the industrial real estate segment, as companies see an increasing need for distribution space.

When COVID-19 started to rapidly spread around the world, digital buying was no longer just a trend but a necessity. U.S. online sales grew 76% in June, reaching $73.2 billion that month, according to Digital Commerce 360. As a result, industrial real estate became even more of a hotbed for investment. Warehouses and distribution centers provide companies like Walmart and Target the local space they need to get purchase orders out to their customers quickly and efficiently.

To offer consumers fast shipping, a large majority of the industrial real estate is located near key transportation hubs like seaports, highways, railroads and airports. That’s one of the reasons why a handful of out-of-state investors like Peter Lewis, president and founder of Coastal Realty LLC, have started building their industrial portfolios in the Northeast. Lewis explained to the Philadelphia Business Journal why his firm has increased their industrial properties in South Jersey: “These middle-market companies are going to start transitioning to becoming much more sophisticated online,” he said. “They have to. What that means is they’re going to require more warehousing, which is what our property offers. I continue to see a real demand for warehousing in densely populated areas. It’s going to be all the way from the 4 million-square-foot guys to the 2,500-square-foot guys,” said Lewis. Coastal Realty recently teamed up with Walton Street Capital to buy a 32-building industrial portfolio in Pennsauken. 

 

South Jersey and Philadelphia are lucrative areas because of their unique placement between Washington and New York. “The overall demand for warehouse space has continued to remain strong, especially with the uptick in e-commerce and the expectation by the consumer to have goods in their hands as quickly as possible. When Amazon Prime was introduced, two days for delivery seemed fast and quickly became the norm. We are now finding that next-day delivery, if not same-day delivery, is an integral part of the supply chain that is driving a lot of companies to look for warehouse space in South Jersey. The new speculative and build-to-suit development in our market has been mostly in the northern parts of Burlington County and the southern parts of Gloucester County,” Ian Richman, senior managing director of Southern New Jersey Colliers International, told Invest: South Jersey 2020. 

As long as there is a continued increase in consumer spending, the demand for retail space and other commercial activities like distribution centers, in theory, should rise. 

To learn more, visit: 

https://www2.colliers.com/en

How the aviation industry is weathering COVID-19 turbulence

How the aviation industry is weathering COVID-19 turbulence

By: Beatrice Silva

2 min read July 2020 — Summer this year is drastically different. Instead of hopping on planes to visit friends and family or finally embarking on that European adventure, the majority of frequent travelers are staying put, at least for the time being. It started to become apparent around the second week of March that the novel coronavirus would have a severe impact on the air transport industry. Even some of the busiest airports like Philadelphia International are feeling the weight of uncertainty. Nevertheless, the aviation industry continues to push forward. New air travel innovations have emerged and some airlines have even rediscovered ways to use their aircraft as they weather the turbulence. 

Greater Philadelphia is the eighth-largest metropolitan area in the United States and is located in the middle of one of the largest catchment areas with passport holders spanning from South Jersey all the way to New York, according to PHL CASRIP.  Philadelphia International Airport is the only international airport that not only serves Philly but the northeast region as a whole. Just last year, the PHL welcomed more than 33 million passengers. It was the largest amount of traffic the airport has ever seen and what makes that figure even more impressive is that fact that there are 29 other airports within a 50 mile radius. So while it may take years for the airport to return to those 2019 levels, there is still hope for air transportation. On July 16, American Airlines and JetBlue announced their strategic partnership that will create seamless connectivity for travelers in the Northeast. This will help to provide more choices for passengers across their complementary domestic and international networks.

Our innovative partnership will allow us to compete in the New York market where American and JetBlue have traditionally been third and fourth. This partnership will allow us to coordinate schedules so we can provide customers better connectivity, capitalizing on JetBlue’s strengths in the New York market and American’s strengths as a long-haul carrier. Ideally, we envision a time where our passengers can travel into New York on JetBlue and connect with American Airlines for a long-haul flight out of JFK. So it opens up a tremendous amount of new markets to both JetBlue and American customers, complementing our trans-Atlantic gateway in Philadelphia,” Jim Moses, vice president for American Airlines PHL Hub Operations, told Invest: Philadelphia. 

Forming strategic partnerships with the competition is just one way airlines are navigating the pandemic. A majority of aviation companies are also adjusting their travel schedules, waiving ticket alteration fees and offering flights at a much lower fare. When it comes to cleanliness airlines are making sure to broadcast their meticulous efforts. Major U.S. airlines like Delta, American, JetBlue and United are in close contact with health agencies such as the World Health Organization and the Centers for Disease Control to make sure their guidelines for cleaning their aircraft cabins are up to par. 

As for Philadelphia International Airport, customers and employees are required to wear marks. Their TSA screening process has been modified to protect passengers and new touchless check-in technology has started to emerge. PHL also launched an initiative that offers airlines financial stimulus to encourage carriers to fly to certain destinations and to expand their cargo services. “PHL believes that this rapid injection of relief and growth will jumpstart the entire airport ecosystem, thus benefiting the Philadelphia region,” Stephanie Wear, director of air service development and cargo services, told Airport Experience News. “From concessions to ground transportation to tourism and commerce, the halo effect of increased air travel will create immediate wins for all airport stakeholders.” 

Startup ecosystem has a new Silicon Valley: Philadelphia

Startup ecosystem has a new Silicon Valley: Philadelphia

By: Beatrice Silva

2 min read July 2020The term “startup” may bring to mind a group of motivated mid-20-year-olds huddled together in a high-tech office somewhere in Silicon Valley. However, the southern part of San Francisco Bay is no longer the only hotspot for young, ambitious people. The Philadelphia Business Journal recently reported that Philadelphia has one of the top emerging startup ecosystems in the United States, according to a new study from the Startup Genome. Although startups are often small enterprises, the role they play in economic growth is extensive. With new entrepreneurs come new ideas, new innovations and new competition for bigger corporations. 

 

While all startups have the ability to transform into a big business, there are many differences between the two. Along with having different visions for growth and sustainability, startups also tend to have a unique relationship with funding. Unlike a traditional business, startups often rely on capital from outside investors or venture capital firms. Running out of money is the second-most common reason for a startup’s failure. An estimated 29% of startups fold because they ran out of cash, according to CB Insights. With that being said, more and more entrepreneurs are opening up shop in Philadelphia because it has a diverse population, an urban atmosphere and most importantly affordable rents. 

“People who do tech startups in Philly still feel that giddy sense of wonder and magic that comes from starting something totally new. We don’t take it for granted. We still feel lucky and grateful to be doing what we’re doing. We’re scrappy. Philly tech is the way I imagine Silicon Valley must have been before the personal computer boom, the first internet boom, and the second internet boom made startup success feel like a foregone conclusion. In the Valley, most employees don’t remember those days. In America, we’re used to thinking of the East as the past and the West as the future. But when it comes to tech, the tables are turned. The Valley is experienced and satisfied. Philly is young and hungry,” Michael Idinopulos, a social business pioneer, wrote in a blog originally for PeopleLinx, now FRONTLINE Selling, and reposted on Robin Hood Ventures

Startups and small businesses are also a crucial part of Philadelphia’s economy. Startups have been proven to boost employment patterns, which leads to more job opportunities. In 2019, small businesses created 57,377 net jobs. Firms employing fewer than 20 employees experienced the largest gains, adding 34,585 jobs, according to Pennsylvania Small Business Economic Profile. Other than economic growth, startups also tend to revolutionize technology. Exyn Technologies, founded in 2014 by Nader Elm, is just one of the many startups using research to create technology designed to keep more people out of harm’s way. Exyn Technologies pioneers autonomous aerial robot systems to improve operational efficiencies and safety for data gathering in underground mining. 

“I think it is interesting as we are watching the use of drones following the emergence of COVID-19. A lot of companies have started testing and demonstrating the capability of using drones to disinfect public areas. I think that is super relevant and very important not only for this pandemic, but it also shows how the industry at large is adopting autonomous tech in all kinds of environments. Also, it is fascinating to think about autonomous inspections and data collection for heavy industry,” Joe Snodgrass, field engineer at Exyn Technologies, told My Dear Drone. 

 

A deeper look into how Philadelphia’s economy is recovering

A deeper look into how Philadelphia’s economy is recovering

By: Beatrice Silva

2 min read – Philadelphia is the seventh-largest metropolitan area in the United States. Its diverse population, affordable rents and urban atmosphere make it an ideal location for entrepreneurs to open up shop. So much so, that small businesses make up 99.7% of its economy, according to the U.S. Small Business Administration Office of Advocacy. The city was on a strong growth course before COVID-19. However, that all came tumbling down when all non-essential businesses were ordered to shut down in Pennsylvania on March 19. 

 

In an effort to limit the damage to the national economy, the federal government rolled out the Coronavirus Aid and Economic Security (CARES) Act on March 27. Part of the act, a loan called the Paycheck Protection Program, has played a particularly important role in Philadelphia’s recovery. The program set aside $349 billion for small business loans intended to help them stay afloat and keep their people employed during the pandemic. Within weeks, the federal aid was exhausted and small businesses were once again left with uncertainty. A second glimmer of economic hope presented itself  when Gov. Tom Wolf allowed Philadelphia to transition into the yellow phase of his recovery plan on June 5. Stay-at-home orders were lifted and in-person retail was again allowed. Despite rising coronavirus cases, most businesses were eager to open their doors under regulated CDC guidelines. 

Two weeks into Philadelphia’s reopening a new obstacle landed in the city’s lap. Some businesses experienced looting and vandalism due to nationwide protests in the wake of the killing of George Floyd, a black man who died after a Minneapolis police officer kneeled on his neck for nine minutes. On June 11, Philadelphia announced a new grant and loan program for small businesses affected by the COVID-19 shutdown and damages from recent lootings. The Restart PHl Loan Fund from the Philadelphia Industrial Development Corp. will be primarily for minority-owned businesses in low-income areas. The $3 million in loans to small businesses can cover costs for things like inventory, technology, staffing and employee training. Philadelphia also announced a $1.4 million “Restore and Reopen Program,” which will provide grants to independently-owned businesses that have suffered from property damage.

“These efforts are intended to provide equitable and immediate relief to ensure our small businesses can sustain themselves and return in a manner that allows them to thrive,” said Philadelphia Mayor Jim Kenney in a statement. 

It may be too early to tell how the region’s economy will fare as it heads into a post-COVID-19 landscape. However, there is one sector that is expected to thrive as a result of all of this. Now more than ever before technology has proven to be a vital aspect of everyday life. One key advantage the industry has is the ability to have its employees work remotely, unlike retail and food services. The tech sector could even play an essential role in igniting the reconstruction of the local economy, according to the Greater Philadelphia Economy League.

 

The Post-Pandemic City

The Post-Pandemic City

By: Abby Melone, President & CEO, Capital Analytics

It’s a truism in today’s hyper-connected world that people go where the jobs are, more so now than ever before. But what happens when your job suddenly can be done from anywhere?

 

The 19th century ushered in the first and second Industrial Revolutions that saw more and more people move to urban environments, precisely because that’s where the jobs were. In the United States, the rise of manufacturing opened a new world of employment possibilities, pushing people from the farm to the factory. It’s a push that in one way or another continued into the 20th and 21st centuries. The result is seen today in the population densities that cram big cities from coast to coast, border to border.

According to the United Nations’ World Urbanization Prospects report and the website Our World in Data, the world crossed over in 2007. That’s the fist year the number of people living in urban areas rose above the number living in rural areas (3.35 billion versus 3.33 billion). In the United States, around 82.3% of the population lives in urban areas, according to the World Bank. Growth trajectories project a steady increase in urbanization as far out as 2050. 

Today, the millennial generation is changing the character of urbanization by spearheading the live-work-play ethos. This generation prefers to skirt the traffic jams and live and play near where they work. The goal to have it all close by has given rise to the mixed-use building concept that puts everything – your living options, your entertainment choices and your shopping – all in one convenient location, which preferably, is near your workplace. 

It also means we are all living closer to each other in smaller and smaller spaces. That seemed to suit a lot of people just fine. Then the COVID-19 pandemic happened, and all of sudden, none of that seemed fine at all.

The pandemic resulted in shelter-in-place orders that forced people to live 24 hours a day in their homes while also working from their home offices, if they had one, or their kitchen tables if they didn’t. The very idea of needing to go somewhere else to do your job turned out to be not so much of a necessity after all. In just a few months, priorities appear to have shifted. Now, many of us seem to crave space, the great outdoors, and we seem to be split 50-50 on whether we want to continue working from home, wherever we choose that to be, or prefer an official office setting, mostly for the socializing.

There is little doubt that the world has changed as a result of the pandemic. Most experts are puzzling on whether that change will last and just what our cities will look like as a result. The fact is, though, that change was already in play before COVID-19 hit.

My company focuses on nine major U.S. markets like Orlando, Miami, Atlanta and Philadelphia. We talk to industry and political leaders to understand the issues their communities face to gauge the direction in which they are moving. Today, everyone is talking about the pandemic’s impact on the retail sector, for example. Yet, e-commerce was already a thing before COVID-19. In 2019, a record 9,800 stores were shuttered, according to a Bloomberg report, with 25,000 closures expected in 2020 due to the coronavirus impact, the report said, citing Coresight Research. Yes, that’s a devastating impact, but the pandemic really has only accelerated the pace of implementation. It pushed more people online immediately, but those people were likely headed there anyway.

Many of the leaders we have spoken with during the pandemic agree that retail and commercial real estate was already undergoing a slowdown as industrial space to accommodate last-mile delivery for the Amazons of the world was booming. Many expect this trend will continue.

More importantly, what the pandemic has done has caused a rethink of priorities among individuals and it is this impact that will likely shape the post-pandemic city. Living in lockdown awakened people to the “smallness” of their space, forced on them by a combination of convenience and higher and higher housing prices in big cities. The median listing price for a home in Miami-Dade, for example, was $465,050 in May compared to the average U.S. listing price of $329,950, according to the Federal Reserve Bank of St. Louis. Interestingly, population growth in Miami-Dade was already slowing as more people moved out, with escalating living costs among the factors. With the pandemic highlighting the risks of living so close together, will more people decide that farther away is not only cheaper, but safer?

Big city living will change in the post-pandemic world as social distancing forces “people places” like gyms and restaurants to accommodate lingering fears from the virus. Tens of thousands of small businesses have already closed down for good, clearly altering the very unique characteristics of cities that attracted people in the first place.

The biggest impact, however, will be on how – and where – jobs are done. Remote working is hear to stay in some form or another. Like the industrial revolutions of the 18th and 19th centuries, people will always go where the jobs are. For many, those jobs will now be done from home, which means that home can be virtually anywhere. It creates choice like never before, and this will dramatically alter the character, although not likely the course, of urbanization. That’s an important difference. 

Big cities have seen the ebbs and flows of population growth before and will likely see them again. Through it all, they have more often thrived than not. The post-pandemic city may look and feel a bit different – the way condo units are built, for example, may change to accommodate working from home, while adding elements like air filters to battle any future virus outbreak – and there may even be a greater push to the suburbs in the short term. Overall, however, continued urbanization likely will remain on the cards. If we’re lucky, there may just be a little more distance between all of us.