South Florida CBD Industry Welcomes New Regulatory Clarity

South Florida CBD Industry Welcomes New Regulatory Clarity

By: Sara Warden

2 min read January 2020 — The value of the CBD (cannabidiol) market is expected to surpass $20 billion globally by 2024 and Florida is taking steps to ensure it is well-positioned to take advantage of the market. But opening up a new industry to commercialization comes with teething problems and Palm Beach legislators may struggle to keep up.

 

 

 “We’re witnessing CBD maturing from a cannabis sub-category into a full-blown industry of its own,” said Roy Bingham, Co-Founder and CEO of BDS Analytics in a press release. “Our growth forecast for the CBD market, across all distribution channels, predicts a compound annual growth rate of 49 percent by 2024. This is a great opportunity for all involved, but it means the road ahead will include decisions that need to be informed by the best possible data.”

After CBD edibles were legalized in Canada in October 2019, companies selling these products are struggling to keep ahead of demand. But in Florida, it is legislators who are feeling the strain of regulating this new industry. Amendment 2 legalized CBD use for medical purposes in the state and the 2018 Farm Bill legalized hemp-based CBD products federally. But Florida state legislation previously did not differentiate between marijuana (which contains THC) and hemp (which contains mostly CBD), meaning CBD products are simultaneously legal and illegal in Florida.

But on July 1, 2019, a new law took effect that allowed authorities to regulate CBD and hemp use. “Prior to these rules being adopted and taking effect, we didn’t have regulatory authority,” cannabis director at Florida’s Department of Agriculture Holly Bell told The News Service. “Now we do, and we have that up and going so that we can make sure consumers are protected.”

As a result, Palm Beach’s CBD industry is picking up speed. As part of the regulation, companies selling CBD products must apply for a permit that costs $650 per year. There already are a number of companies in Palm Beach County, including Curaleaf, Earth Florida, Nutrition World and Trulieve.

Zach Bader, co-founder of the USA CBD Expo held the conference in Miami Beach in May last year and told the Miami Herald that the South Florida market is brimming with potential. “There is a really high concentration of retail stores here that are either selling the product or are very interested in learning more,” he said. “We are seeing this industry start to percolate. A year ago, it wasn’t where it is today.” 

Bader applauded the efforts of state authorities to regulate the industry. “Whether you’re in the CBD industry or manufacturing Cheerios, you can’t go out there and make health claims without clinical trials. That’s a standard,” he said.

The Department of Agriculture headed by Nikki Fried is providing workshops to try to eliminate the uncertainty and harness a promising industry for the state. “Having that opportunity and allowing entrepreneurs to do what they do and start the research aspects is my vision for the state of Florida,” she said at the first workshop in Broward County.

 

To learn more about our interviewees, visit:

https://bdsanalytics.com/

https://www.fdacs.gov/

https://curaleaf.com/

https://www.earthflorida.com/

https://nutritionw.com/category/cbd-oil/

https://www.trulieve.com/

https://usacbdexpo.com/

 

Spotlight On: Anddrikk Frazier, President & CEO, Integral Energy

Spotlight On: Anddrikk Frazier, President & CEO, Integral Energy

By: Max Crampton-Thomas

3 min read January 2020 — A growing economy in the Tampa Bay region equates to growth mode for most local businesses. One of the most important aspects of keeping this growth consistent is reducing costs in a smart and consistent manner. This can be achieved through an emphasis on reducing energy consumption. Full-service energy management companies like Brandon-based Integral Energy have recognized the opportunities in the market and have found demand for their multiple services throughout the Tampa Bay region. Invest: spoke with the president and CEO of Integral Energy, Anddrikk Frazier, about his business, demand for services and much more. 

 

 How is Tampa Bay a strategic location for your business operations? 

My first job was in the energy sector in Tampa and watching the growth in the region over the course of my lifetime is impressive. What separates Tampa from other cities across Florida are features like ports, airports and the ability to connect to anywhere in the Florida within three hours. 

Where have you seen the most demand among the variety of services you offer? 

Integral Energy is a full-service energy management company. We provide natural gas marketing services for commercial customers throughout the state of Florida. We also provide solutions for transportation companies as it relates to alternative fuels. Thirdly, our energy management division helps large businesses that consume large quantities of energy to understand their operating costs on a per plate or per widget basis and then we find ways to reduce those operational costs. I think the biggest demand for service comes from energy management requests and natural gas marketing. Many of our customers do not understand how energy costs are passed on, simply because that is not where the priority lies for hotels, convention centers and other large businesses. We have the ability to reduce energy costs without reducing the quality of their product, which is a huge bonus for them. That has been our biggest growth opportunity. 

A lot of demand comes from the private sector, mainly because public procurement processes can be intensive. We do get enquiries from the public sector, but most of the time they are looking for the cheapest price. Our value is based on return on investment, which does not always translate well to public sector work. In the private sector, there is greater understanding of the concept that each dollar spent now is an investment in future CAPEX reductions. We have had a lot of success in working with companies such as Saddle Creek Transportation and Waste Connections because we are able to explain to them the true cost they are saving with our services. 

How have the needs of your clients evolved over the last three to five years? 

We are the only minority-owned natural gas marketing company in the state of Florida, and this is what started our relationship with Waste Connections. But as we began to evaluate their business, the largest overhead was their employees. We had to find ways to work with them to increase service while keeping rates the same. Over the course of the last four years, we have saved Waste Connections around $2.5 million. 

On a local and national level, what emerging or continuing trends could have an impact on your business? 

There is so much development in the Tampa area, and with new residents come new commercial activity, which is part of our core business. As long as the economy is growing at this pace, we will have the opportunity to provide our services. Regulation is a big indicator for us, and one thing we are monitoring closely is the recent push for carbon footprint reduction. We all have to be mindful of environmental impact and, primarily in the private sector, the main goal is to save money. If we can provide ways to do this while also reducing their carbon footprint, these are the best business models for all parties. 

It is vital for everyone to work toward clean energy solutions. We take pride in being subject-matter experts and understanding what our customers need. CNG and liquid natural gas (LNG), while more environmentally friendly than traditional petroleum options, may not be suitable for all modes of transportation. There is room for electric and hydrogen technologies too, so we need to understand which technologies pair better with which fuel source and the impact that has on the environment. 

How is new technology impacting how companies develop and administer environmental energy solutions? 

The smaller the company, the lesser the disruption. Take a huge company that has made large investments in a particular technology. It takes a lot of momentum to make that company change course. Small businesses are nimbler and have the flexibility to try things out on a smaller scale before launching. On the metering side, we have AMR-AMI, which allows meter readings to be sent out electronically, meaning customers can understand energy usage on a daily or even hourly basis. There will only be greater focus placed on data collection and analysis going forward. 

 

To learn more about our interviewee, visit: 

http://www.integralenergyus.com/

 

Spotlight On: Neil Callaghan, Brand Manager, Cigar City Brewing

Spotlight On: Neil Callaghan, Brand Manager, Cigar City Brewing

By: Max Crampton-Thomas

2 min read November 2019 — The Tampa Bay region is known for having and being headquarters to a wide variety of business types. While all these businesses contribute to the local economy and community in various ways, perhaps one of the most sought after and visited are the local breweries that call Tampa Bay home. One of the most well-known is Cigar City Brewing, which started as a local brand and has now expanded to become a widely recognized national presence. Invest: spoke with Brand Manager Neil Callaghan about how Tampa Bay has shaped the company, being stewards of the environment and the impact the brewery has on the local economy.

 

 

How has Tampa Bay influenced the brand and culture of your business? 

 

Our Brewery is unique in that so much of what we do is really influenced by the culture, the cuisine and the history of Tampa Bay. We feel like our success has really been part and parcel of the story of Tampa Bay resonating with people outside of the Florida area. We are extremely fortunate because we do get a lot of tourism to this region for a number of reasons, whether to visit family or go to the beach. Tampa Bay has really molded what we are doing as a company, from the names of our beers to how we market ourselves. This speaks to the way outsiders have responded to the culture of Tampa Bay as a whole. Tampa is still our biggest market by a long shot, and we are still growing at a double-digit rate in the Tampa Bay area, which is exceptional.

 

How important is consistent innovation to your business? 

 

The questions we constantly ask ourselves are: How do we keep people engaged? How do we keep them excited? And how do we keep that growth trajectory where it has been for the last few years? The answer is innovation. We are not a company that puts out a beer and just keeps pushing it for years. We have been incredibly fortunate with our brands like Jai Alai, which is our biggest seller, but at the same time it is the new brands, styles of beer, new ingredients and new processes that we are working with that keep people interested. Our innovation is really going to help us continue to grow for the foreseeable future. We are not just brewing the same beers that we were brewing five years ago. We always want to maintain the quality and consistency that we have never deviated from since day one, but our innovation is really where we are putting a lot of our chips these days.

 

How is Cigar City Brewing promoting environmental sustainability in the region? 

 

In the last year, one big innovation that we have worked on in regards to environmental sustainability is our move away from the clear plastic rings that hold the six-packs together. While they are sustainable, we felt like there was a better option and a better way to not only help our brand from a branding perspective but also to help the environment. We have now moved to cardboard wraps and these are much more environmentally friendly and recyclable. It has been a big project for us to literally change the whole way that we are packaging our beer, but again, it is an opportunity for us. We get more of our branding out in front of consumers because they are now looking at a box that is a lot more engaging than a collection of cans. Our vendors have a heightened focus on environmental sustainability as well. 

 

What is the economic impact of the brewery on the local region? 

 

We are employing around 70 people full time in the Tampa Bay area, and we are also employing sales teams all over the country. We are helping impact the local economy by this employment, but also by the amount of beer that we are selling. Because beer is a relatively highly taxed commodity we, along with the rest of the beer community in Tampa Bay, are helping to bring in millions of dollars in tax revenue. This goes directly to our local communities, counties and the state of Florida. Certainly, as one of the larger breweries in the area, we are proud of the direct impact that our brewery is making. At the same time we think the more compelling story is that there are now over 80 breweries in the Tampa Bay area, which is incredible because 10 years ago there were six. Our industry is helping to directly impact the local economy in a meaningful way. 

 

To learn more about our interviewee, visit: 

https://www.cigarcitybrewing.com/