Rays’ Sights Set on Game 5

Rays’ Sights Set on Game 5

Writer: Max Crampton-Thomas

2 min read October 2019 Tampa Bay can be called a lot of things: a tech hub, a thriving economic ecosystem, an arts and culture destination. After last night’s 4-1 win over the Houston Astros, let’s add the true epicenter of baseball in the state of Florida. Now only one win away from advancing to the American League Championship Series, the Tampa Bay Rays are looking to capitalize on the momentum of this successful season. 

Before the 2019 season began, expectations were tempered. The Rays entered the season with the second-worst fan attendance in Major League Baseball, the lowest player payroll at about $60 million and having not reached the postseason since 2013 when they lost to the Boston Red Sox in the American League Division Series. These factors coupled with the ongoing trouble of finding the right location in the Tampa Bay region for their new stadium, left most fans wondering what this season might hold in store. 

It was not all bad though, as there were quite a few positives entering the season, including having three Rays players listed among Sports Illustrated’s Top 100 MLB players of 2019. These players were Blake Snell, Charlie Morton and Tommy Pham, who had the first home run of the game against the Astros last night. Even with the uncertainty swirling around their future home in the region, there was a shared desire expressed by the team to keep Tampa Bay their base for the long term. Brian Auld, the club’s president, expressed this desire to Invest: when he spoke with us earlier in the season. “We’ve been forthright with the community that we want to be here in Tampa Bay for generations to come. That’s the most important thing to us at this moment. It’s also what keeps me up at night because in order to make that happen we will need a new facility,” Auld told Invest:. He continued: “Tropicana Field is among the oldest facilities in all of Major League Baseball, especially without major renovations. We have to figure out where we can put a new ballpark and how we’re going to fund it in such a way that our attendance increases and we become more of a sustainable enterprise.”

Fast forward to the end of the regular season, and the Rays would finish with a record 96 wins against 66 losses. This would be enough to propel them into the Wild Card game against the Oakland Athletics at the A’s home field. The game itself scored record-setting attendance for a wild card game with over 54,000 people. The Rays would ultimately parlay their success from the regular season into a dominant 6-1 win over the A’s. 

After last night, the series against the Astros, who are only two years removed from winning the 2017 World Series, is tied 2-2. While this series started with the Rays giving up the first two games to the Astros, they have swung the momentum and are coming off back-to-back wins to even the series. Sights are now set on a winner take all Game 5 to be played on Oct. 10. The winner of this series will face the New York Yankees in the American League Championship Series. 

No matter the outcome, this is a season that the Tampa Bay Rays can look back on with pride. They have not only exceeded expectations and provided a glimpse into what promises to be a great future, but have also brought excitement back to baseball in Florida. 

To learn more about our interviewee, visit:

https://www.mlb.com/rays

Spotlight On: Tim Pulte, Senior Executive Vice President, Colliers International

Spotlight On: Tim Pulte, Senior Executive Vice President, Colliers International

Writer: Yolanda Rivas

2 min read October 2019 — Collier’s Philadelphia delivers a full range of services to commercial real estate occupants, owners and investors throughout the tri-state region. Senior Executive Vice President Tim Pulte joined Colliers’ senior leadership team in 2017, bringing more than 31 years of experience in corporate operations, corporate real estate, transaction management and facility management. The Invest: Philadelphia team recently spoke with Pulte about the company’s plans for growth and how it serves local and foreign investors. 

2 min read OCTOBER 2019 — Collier’s Philadelphia delivers a full range of services to commercial real estate occupants, owners and investors throughout the tri-state region. Senior Executive Vice President Tim Pulte joined Colliers’ senior leadership team in 2017, bringing more than 31 years of experience in corporate operations, corporate real estate, transaction management and facility management. The Invest: Philadelphia team recently spoke with Pulte about the company’s plans for growth and how it serves local and foreign investors. 

 

What are the benefits of being located in Philadelphia?

As a global company, we have offices all over North America and abroad. Because of this, we’re able to service our clients no matter where their requirements are, both inbound and outbound. For example, if a company is coming in from Mexico, we can help them. Conversely, we can send a deal to Mexico and know it’s going to be taken care of. Philadelphia’s a great location for us. We’re close to other large markets and have access to our international markets as well. We have a very strong industrial base in our clientele. We have long-standing relationships with multiple manufacturing companies throughout the Colliers network. For example, we’ve worked with Philadelphia-based company Cardone to secure locations throughout the United States. We also helped NFI secure locations in Canada and the UK. 

 

What type of investment is the Philadelphia market seeing?

We’ve started seeing an increase in foreign investment come into the Greater Philadelphia market. It has mostly been asset-driven as opposed to geographically-driven, so it’s really dependent on what investors are looking for. We’ve seen a lot of investment in the industrial space recently; markets such as Philadelphia have become more appealing to investors, both foreign and domestic, because of the higher rate of return. For this reason, we’re seeing a lot of buyers from New York. We’ve also seen a lot of international investors buying companies here in the Philadelphia market. We’ve represented quite a few in the industrial space. 

 

How does Colliers International plan to grow in the Philadelphia region?

We have six offices in the region: Harrisburg; Allentown; Conshohocken; Center City,  Philadelphia; Mount Laurel, New Jersey; and Wilmington, Delaware. In all our offices we handle office, industrial, retail, property management and landlord representation. We’re trying to grow those areas across all our offices in the region. We’re looking to capitalize on established relationships while building new ones, especially in strategic areas where we can grow — and from an international standpoint as well. The new federal Opportunity Zones will be interesting, and we hope to see some growth in the market from those. There are some very strategic areas in Philadelphia, like the corridor leading up Broad Street toward Temple. It’ll be exciting to see what happens in those areas. 

 

To learn more about our interviewees, visit their websites:

 

Colliers International: https://www2.colliers.com/en/United-States/Cities/Philadelphia 

 

Healthcare Sector Rapidly Expanding in Orlando

Healthcare Sector Rapidly Expanding in Orlando

Writer: Yolanda Rivas

2 min read October 2019 — Orlando’s population has increased rapidly over the last few years, making it one of the fastest-growing metro areas in the United States. As the city continues to grow, local healthcare organizations are immersed in numerous expansion and improvement efforts.

 

The region’s main health providers have been expanding their partnerships, free-standing emergency rooms (ER), specialized centers and hospitals. The Invest: team recently met with Daryl Tol, president and CEO of AdventHealth Central Florida Region, who pointed out some of the fastest-growing areas of service and care in Orlando. 

“We have added quite a number of free-standing locations with doctors and emergency services in areas of need, instead of having to build a whole hospital. We are growing in our academic work around community cancer research. The cardiovascular institute is seeing high demand as well. We are also redefining our primary care model to include virtual care, which will allow patients to connect via video or text messages with their doctor,” Tol said.  

AdventHealth opened the Waterford Lakes ER on Sept. 27, which is its fourth free-standing ER in the area. The hospital also announced plans to build an 18,400-square foot, 24-bed hospital-based emergency department in Port Orange for adults and children, and has the Oviedo ER set to open in the next few weeks. AdventHealth has also partnered with​​ Moffitt Cancer Center to improve cancer care and establish a clinical research facility and chemotherapy/immunotherapy infusion program at AdventHealth Celebration.

Orlando Health is also deploying a high amount of capital in expansions and new developments. The $3.8 billion not-for-profit healthcare organization recently opened Orlando Health Emergency Room and Medical Pavilion – Lake Mary. The 25-room ER can manage a majority of emergencies, from minor trauma to broken bones. The adjacent medical pavilion will offer several specialties including, pulmonology, pediatrics, obstetrics and gynecology, urology, orthopedics, general surgery, cardiology, and cardiac rehab. The second phase of this campus is already in development with the construction of a hospital expected to begin in the spring of 2020. Orlando Health has a total of six free-standing ERs either under construction or completed in Central Florida. 

The community-based network of hospitals also opened the Orlando Health UF Health Cancer Center last summer, bringing advanced cancer treatment to residents of Osceola County.

Tennessee-based healthcare provider HCA Healthcare also opened its third free-standing ER in Millenia on Sept. 18. According to an Orlando Business Journal article, HCA plans to build a 12-bed emergency department in Davenport, which is expected to open in 2020. HCA has also partnered with the University of Central Florida to build the UCF Lake Nona Medical Center, which is expected to open in the fourth quarter of 2020. 

As Orlando’s population continues to rise and the healthcare sector remains highly competitive, it is expected to continue to see a high amount of healthcare-related construction and development in the region. 

To learn more about our interviewees, visit:

AdventHealth: https://www.adventhealth.com/ 

Orlando Health: https://www.orlandohealth.com/ 

HCA Healthcare: https://hcahealthcare.com/ 

Spotlight On: John Crossman, CEO, Crossman & Company

Spotlight On: John Crossman, CEO, Crossman & Company

Writer: Yolanda Rivas

2 min read October 2019 — The retail sector has remained steady in Orlando over the last few years. Far from affecting physical stores, e-commerce has contributed to the growth of many businesses and the retail market. Crossman & Company is a commercial real estate firm focused on serving retail landlords exclusively throughout the Southeast. CEO John Crossman spoke recently with the Invest: team about the performance of the Orlando and Central Florida retail sector and its latest trends. 

 

What are some trends and advantages of Orlando’s retail sector?

 

Retail is interesting in that it follows growth from other market sectors. When you look at the real estate industry, typically jobs lead, then housing and then retail. When you look at a market, there are two specific factors to consider in terms of retail performance: the number of people moving and vacationing in the area. If those two numbers are up, then there will probably be an up retail market. In Orlando, those numbers keep going up and the retail market is doing very well. In central Florida, we have healthy demographic growth and a big tourism industry that is making the retail sector substantially bigger. Orlando has one of the highest timeshare markets in the world and the exponential factor of tourist retail is amazing. 

 

There is also what we call “the halo effect,” which happens when an online retailer opens physical stores and, most times, their online sales go up. Similarly, when an online retailer closes physical stores, their online sales go down. When customers buy something online and return it to a physical store, they typically end up spending more money in the store. In the Orlando area, we’re not seeing people radically closing stores. We are seeing a combination between their physical and online presence. 

 

What areas of Orlando are seeing the most demand in retail real estate?

 

The areas that are closest to the I-4 corridor have typically done well. As more beltways have been added over the years, that has spurred additional growth. Submarkets like Oviedo, Lake Mary, Clermont and Kissimmee have done well, too, due to their proximity to the corridor’s beltways. I don’t think you can talk about Orlando’s retail without talking about Lake Nona. There’s no doubt that that area has a major significance. Retail activity starts with jobs, then residential and retail, and there are numerous jobs and growth in Lake Nona. In the tourism area, some significant deals were closed recently, specifically on International Drive and Disney. Disney Springs and Park Avenue Winter Park are some of the best retail experiences in Orlando. 

 

What are some challenges facing the retail real estate industry in Orlando?

 

The retail industry overall is doing well. Yet, it’s very dynamic and it can become overwhelming. The industry has significantly changed so much and now is more similar to that old school, post-1950s retail, where retail surrounded a property that was growing up in a certain area. We used to talk about mixed-use developments, but now we have the mixing of uses in developments. Now, you can have a retailer, medical providers, educational institutions, religious organizations and a different mix of tenants in the same place. That makes for healthier retail, but it also can be complicated due to the many dynamics in the same place. Another challenge is technology, augmented reality, and the rapid pace of innovation. We need to get together as an industry to explore the future impact of new technologies in the retail sector.   

 

To learn more about our interviewees, visit:

Crossman & Company: https://www.crossmanco.com/

Spotlight On: Chuck Cross, Executive Vice President & Commercial Banking Executive, Seacoast Bank

Spotlight On: Chuck Cross, Executive Vice President & Commercial Banking Executive, Seacoast Bank

By Max Crampton-Thomas

 

2 min read October 2019 – With over 30 years in the banking industry, Chuck Cross has witnessed seismic changes in the way the banking sector conducts business. Currently serving as the executive vice president and commercial banking executive for Seacoast Bank, Cross has a unique perspective on the prominent growth of the banking sector in the past couple of years. He recently sat with Invest: Palm Beach to discuss how Seacoast has sustained continuous growth, why the business ecosystem in Palm Beach County is a benefit for banks and some of the reasons he attributes to the overall growth of Palm Beach County. 

How has Seacoast Bank sustained continuous growth? 

Seacoast Bank has been growing organically by hiring people and building relationships with customers since the recession, but we augment that organic growth with strategic M&A activity as well. We acquired Palm Beach Community Bank in November 2017, expanding our branch locations in the county from three to five and getting access to new customers. We also have  two commercial offices in the market, which is another catalyst for growth.

 

Why is Palm Beach County a conducive business environment for the banking sector? 

From a macro perspective, when you have a half million people relocating to Florida and a good amount of that coming to Palm Beach County, it drives the kind of growth we hope to see for the next couple of years. From a financial services perspective, Palm Beach is a great place to be operating and providing service.

Palm Beach County has really grown over the past decade. Dense population provides great opportunities for banks. Palm Beach is growing like the whole state of Florida is growing. Everyone wants to move to Florida either for the weather or for some of the changes in the tax reform, and people have always wanted to retire here. Palm Beach also has great infrastructure in terms of education. In addition, there’s a lot of oceanfront property that attracts high-net-worth individuals, which in turn attracts retail, recreation and service jobs.

 

To what do you attribute the growth of the local economy in Palm Beach County?

The Business Development Board of Palm Beach County has done a great job of attracting a lot of wealth management and private equity firms where the owners can live on the island and operate their companies from there. In the northern part of the county, there are also some aerospace companies, and there are healthcare technology companies like Max Planck and Scripps that are providing higher-level jobs as well. Hopefully this will help attract other types of high-level businesses.

 

To learn more about our interviewee, visit:

https://www.seacoastbank.com/

ATLNext Targets New Heights

By Sara Warden

 

2 min read SEPTEMBER 2019 For the 21st consecutive year, Atlanta’s Hartsfield-Jackson Airport was named the world’s busiest airport this month. With passenger traffic of over 107 million in 2018, the airport continues to serve as a major economic driver of the city. Capital Analytics took a closer look at the characteristics that make the airport the world’s transport hub.

ATL is the state of Georgia’s largest employer, generating 63,000 direct on-site jobs and creating an estimated $34.8 billion economic impact for Metro Atlanta – or almost 7% of total state GDP. The 47,000-acre Hartsfield-Jackson facility has 263 concessions, 193 gates, seven concourses, five runways and the tallest control tower in North America, coming in at 121m.

“It’s a complex operation,” Airport General Manager John Selden told How Stuff Works. “One little piece going astray can cause massive chain-reaction ramifications. To keep the complexity of this operation running smoothly, it takes a village.”

But to keep operations running smoothly, the airport must constantly keep up with growing passenger numbers through more and more expansions. “As you look at passenger flow over time, it’s always trying to eliminate the bottleneck,” Tom Nissalke, the airport’s assistant general manager of planning told How Stuff Works. “Sometimes, when you fix one bottleneck then it’s another bottleneck somewhere else.” 

In 2016, the Hartsfield-Jackson Airport unveiled ATLNext, a $6 billion capital investment in the continuous expansion of existing infrastructure. By 2022, a total of $1.9 billion is to be invested in the modernization of the central passenger terminal, which will include aesthetic renovations that involve landscaping and lighting, as well as the extension of Concourse T to add five new gates and the addition of 10 new gates to Concourse G.

To accommodate growing air traffic, $1.3 billion will be invested in airfield upgrades that include a sixth runway, slated to be completed by 2034. Investments in auxiliary services such as parking and a mixed-use hotel and office space development are also planned. Air cargo facility upgrades will come in at around $200 million.

“The infrastructure has to keep up with the growth,” Selden said to Reporter Newspapers. “We cannot turn into [New York’s secondary airport] LaGuardia. My goal and my team’s goal is to do everything we can to work with everybody that we need to [in order to] ensure that Hartsfield-Jackson is not a limiting factor on the growth of the Atlanta region.”

The investment is a joint venture between the public and private sector. A consortium of three companies – CH2M Hill (since acquired by Jacobs), RohadFox and Parsons Transportation Group – won the contract to carry out the ambitious expansion. Overall, PPPs are an innovative idea in airport projects, but could be the future, allowing the public sector to free up funds for other priorities. “I think we’ll see other examples where other companies get involved. And gradually, familiarity builds, and it won’t seem outlandish at some later date when the subject of the whole airport comes up,” said Robert Poole, director of transportation policy at Reason Foundation, in an interview with the Atlanta Journal-Constitution.

 

To learn more about our interviewees, visit:

http://next.atl.com/

https://reason.org/

http://www.rohadfox.com/

http://www.jacobs.com/ 

https://www.parsonsgroup.co.uk/

Miami Working to Solve Affordable Housing-New Talent Conundrum

Miami Working to Solve Affordable Housing-New Talent Conundrum

Writer: Sara Warden

2 min read September 2019 As business hubs grow, the private sector must attract more talent to the area. But the Catch 22 for the government is that, as more people come, the more neighborhoods gentrify and the less affordable housing is available. Given this reality, how can Miami’s thirst for new talent be maintained? Through inventive new tax incentives, according to the city and state governments.

Since 2012, Miami-Dade’s population has been growing at a steady rate of about 1% per year, but the cost of living in Miami is well above the national average. According to Best Places, which ranks U.S. cities in relation to a national average of 100, Florida scores 110.9 and Miami 137.1. The cost of housing in Miami is by far the biggest expense, coming in at a whopping 174.3 to the US average of 100.

The median home cost in the United States is $219,700, while in Florida it is $225,200 and in Miami the number stands at just over $350,000. But Miami’s GDP is projected to stay strong, with GDP per capita set to increase to $49,293 by 2022 from today’s $48,601 despite a steadily growing population.

One reason for this is the state of Florida’s attractiveness as a workplace. It has a 6% sales tax on items bought, but there is no personal income tax on earnings, although federal income taxes still apply. However, this means that a Floridian earning $30,000 per year would not owe any of this to the state in personal income tax, while a New Yorker earning $30,000 per year would take home around $28,837 per year after paying state income taxes.

Florida’s corporate income tax rate also comes in at the lower end of the scale, especially in comparison to other major cities. At just 5.5%, it is lower than New York at 6.5%, California at 8.84% and Illinois at 9.5%. “Hedge funds and finance firms in places like New York, Chicago and California are feeling the burden of operating in high-tax states,” said Nitin Motwani, managing director of Encore Housing Opportunity Fund, to the New York Post.

This seems to be one reason why billionaire investor Carl Icahn this month announced his company would be moving from New York to Miami. But more than this, over half of his employees decided to move with the company, receiving a $50,000 relocation benefit each.

Icahn’s company will be moving to Magic City, in Little Haiti. As the name would suggest, the area was built on an influx of immigrants and refugees coming from Haiti in the 1970s. Now, with the $1 billion Magic City development, the neighbourhood is gentrifying fast. “Even if Magic City did not come today, the pace of gentrification is so rapid that our people will not be able to afford homes here anyways,” Marleine Bastien, a community organizer, told CNN. “Magic City is not the government. Affordable housing policies have to come from the government.”

Miami’s Mayor Francis Suarez is facing the issue head on. He championed the $400 million Miami Forever bond, designed to make Miami living sustainable. “We actually created in our first tranche of Miami Forever, a sustainability fund for people to renovate their homes so that they can stay in their properties rather than having to sell their properties,” he told CNN. So far $15 million has been allocated to these purposes.

Another development is a public-private partnership between Pinnacle Housing Group and the government to build Caribbean Village in South Miami Heights, which will have 123 units for older residents, with rents ranging from $420 to $1,070 per month. The need for that housing is more acute today than ever, and it’s exciting to be delivering Caribbean Village to the residents of South Miami-Dade County,” said David Deutch, co-founder and partner at Pinnacle, to Miami Today News.

To learn more about our interviewees, visit:

https://carlicahn.com/

https://www.encorecm.com/

https://www. pinnaclehousing.com/

https://www.miamigov.com/Government/City-Officials/Mayor-Francis-Suarez

Face Off: The Bay’s Banking Bosses

Face Off: The Bay’s Banking Bosses

Writer: Max Crampton-Thomas

4 min read September 2019 The health of the banking sector is a great way to gauge the overall health of the economy, so when the banking sector is prospering it is normally on par with a healthy economy. This remains true in Tampa Bay as the local economy has been experiencing a long and healthy growth that is also shared by the banking sector in the region. Invest: Tampa Bay recently spoke with David Call, Florida regional president of Fifth Third Bank, and Allen Brinkman, region president for Seacoast Bank, two of the premier banks in the Tampa Bay region. Discussions with both banking institutions covered their view of the current state of the market in Tampa Bay, how emerging technologies are impacting their banking practices, and ways to keep growth in the sector and Tampa Bay sustainable for the future.

What is your view of the local market in light of the burgeoning economy in the region?

David Call: Everything is moving at a fast pace in the Tampa Bay region, and from my perspective there is not one particular sector or segment of the market that is doing better than another. Our bank has five lines of business in the region: commercial, small business, retail, wealth and mortgage. All five of those lines are doing well and we are still seeing strong momentum. We have seen this growth for the last four years, and while we are prepared for any kind of slowdown, we haven’t seen any sign of that for the near future.

Allen Brinkman: As long as the economy does well and as the spirit of Tampa Bay continues to rise, the market will remain prosperous. There is a growing sense of pride in the city. This pride is creating opportunities for new businesses to start, established businesses to expand and investments into the business market to remain lucrative. It has been a great market for quite some time, and outside of a global economic issue, Tampa Bay is going to continue to do well. I believe that even if the global economy slows down, Tampa Bay is somewhat insulated because it is a place that people want to be, for both a younger and older demographic. There is almost nowhere else in Florida that is as cost-effective, beautiful and offers as many cultural and economic opportunities as Tampa Bay.

With the prominence of emerging technologies in the financial sector, how can banks find the balance to still deliver a personal experience?

Call: Technology has not taken the place of our physical centers, but everything that we do around technology has definitely taken off. Whether that is depositing a check or checking an account balance, all of these uses are being adopted at a much quicker pace than how technology was adopted in the past. That being said, we believe at least 60% of our clients still want to come to a branch and bank with a human being. That does not mean that they do not want technology, because they do, so it is a balancing act. We are still building branches in the state of Florida, and we will have more branches in the Tampa Bay area too. We want to offer all these various channels for people to use because ultimately we need to stay in line with the voice of the customer and keep them at the center of what we do.

Brinkman: The online and digital experience is more of a convenience vehicle than it is an alternative to all banking. Simple transactions like depositing a check or finding a branch can be accomplished with technology,  but more complicated transactions are usually going to involve an interaction with a banker. Banks are somewhat of a commodity today, and the only way to set yourself apart from other banks is by the advice you give. Our bankers are trained and spend a lot of time on their consultative approach. For example, in the past, we knew that the mortgage business was about borrowing as much as you could to get the biggest house, and hopefully everything worked out. Today, bankers give a little more advice and guidance on what is a responsible financial decision for a customer to make. This type of personal interaction could not be accomplished by technology.

What are some ways to keep banking sector growth and that of Tampa Bay sustainable and recession resilient?

Call: When we adapt to this influx (of high-net-worth investors), it has a positive affect on our business, and this is true for all of Tampa Bay, not just our bank. There are a lot of businesses and people bringing money to Tampa Bay because they see the growth. Outside investment is a huge part of keeping this growth sustainable because we need an infrastructure that matches the influx of people coming to Tampa Bay. In regards to our bank, we are investing our time and resources into making sure that we are a part of the change so we can help our communities thrive.

Brinkman: We are quite conservative in terms of our approach to lending, which some could misinterpret as not offering loans. However, we do offer loans just as much as most banks, we just tend to be conservative in how we advise our customer. Our bankers sit down with customers to understand why they need a loan, what the purpose is and inform the customer of whatever risk elements are out there that they may not have thought of. When a loan is done with Seacoast, a relationship is formed. We make the decision jointly versus just providing a loan that may not be right for the customer. Our role as a bank is to protect the customer, which creates a greater sense of responsibility to really develop a product that’s customized to their needs. If there is another recession, we believe we will fair well because of this practice.

To learn more about our interviewees, visit:

https://www.seacoastbank.com/

https://www.53.com/

How e-commerce is feeding Orlando’s booming retail market

How e-commerce is feeding Orlando’s booming retail market

Writer: Yolanda Rivas

2 min read SEPTEMBER 2019 — At times when big retailers such as Sears, Charming Charlie’s and some malls are struggling to survive, Orlando’s retail sector continues to thrive. The city’s rapid population growth and robust economy present an ideal environment for retailers. Rather than having a negative effect on brick and mortar stores, e-commerce has had a positive impact in Orlando’s retail market, according to industry leaders who recently met with the Invest: team.

“We are seeing a blend of both online retail presence and brick and mortar, and that is a trend that we will continue to see for the next two to four years. Retail is going through an evolution, and that is not necessarily a negative thing. We will see significant changes over the next few years,” SRS Real Estate Partners Managing Partner and Market Leader for Orlando & Tampa Cindy Schooler, told Invest:.

Colliers International’s 2019 Q2 Central Florida Retail Market Report showed the area has a 5.3% vacancy rate. The report points out that Orlando’s regional growth has fueled investor demand for retail product to an all-time high. Rental rates have increased to $50 per square foot in Central Florida’s top retail corridors, while Orlando’s tertiary markets have increased in tenant demand. 

“There are two specific factors to consider in terms of retail performance: the number of people moving and vacationing in the area. If those two numbers are up, then there will probably be an up retail market. In Orlando, those numbers keep going up and the retail market is doing very well. In Central Florida, we have healthy demographic growth and a big tourism industry that is making the retail sector substantially bigger,” John Crossman, CEO of Crossman & Company, told Invest: in a one-on-one interview. 

Crossman explained the impact of “the halo effect,” which happens when an online retailer opens physical stores and, most times, their online sales go up. Similarly, when an online retailer closes physical stores, their online sales go down. 

“When customers buy something online and return it to a physical store, they typically end up spending more money in the store. In the Orlando area, we’re not seeing people radically closing stores. We are seeing a combination between their physical and online presence,” he said. 

An example of the e-commerce growth in Orlando is Kroger and Ocado’s second customer fulfillment center. Earlier this year, Kroger Co. and UK-based online grocery partner Ocado Solutions confirmed the location for a 375,000-square-foot fulfillment center in Lake County. The center will supply online customers only and its expected to create 506 jobs and add $63 million in annual economic impact. 

Orlando’s tourism sector also provides a particular advantage for businesses to test new products, according to Schooler. “We are a test field in the area because of the tourist market. A lot of entrepreneurs bring concepts here and test their brands because of the diversity in the area. That allows clients to test lines that they would never be able to test in traditional retail markets,” Schooler said. 

According to Colliers 2019 Q2 retail report, approximately 980,571 square feet of construction was underway by the end of the second quarter. This is the highest amount since before the Great Recession. 

To learn more about our interviewees, visit:

SRS Real Estate Partners: https://srsre.com/ 

Crossman & Company: https://www.crossmanco.com/ 

Colliers International: https://www2.colliers.com/en