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The Bay’s Top 5 Holiday Celebrations

By: Max Crampton-Thomas

4 min read December 2019 — ‘Tis the season for family fun and Tampa Bay has a myriad of holiday happenings to choose from. It comes as no surprise that the region holds such an eclectic and widespread range of options as the local economy boasts healthy and robust tourism and entertainment markets. The only challenge is deciding how to choose between all of the merry events happening throughout the Bay. Invest: explores five of the top options to spend your time during this holiday season.

Enchant Christmas

Not everyone is privileged to have the World’s Largest Christmas Light Maze and Market in their own backyard, but those in the Tampa Bay region can find this very attraction at Tropicana Field in St. Petersburg. Embark on an adventure to find Santa’s reindeer inside an amazing, custom-designed light maze. Once you have solved the mystery, guests can enjoy the seasonal food and drinks as well as a Christmas Market featuring over 40 local and international artisans. Enchant runs until Dec. 29 and is a wonderful event for families of all ages.

For more, visit: https://enchantchristmas.com/stpete

Busch Gardens Christmas Town

On its own merit, Busch Gardens is already a must-see attraction in the Bay, so the fact that it features a holiday event that USA Today ranked as one of it’s 10 Best Theme Park Holiday Events, only furthers this narrative. Christmas Town not only is a beautifully decorated affair with millions of holiday lights, it is also a truly fun event. Visitors are afforded the opportunity to visit with Santa and Rudolph, the red-nosed reindeer, holiday-themed culinary experiences, live shows and the ability to have nighttime experiences on their famous thrill rides. Christmas Town is open to the public until Jan. 6 so there is still plenty of time to enjoy.

Winter Village at Curtis Hixon Park

Winter Village is not the typical holiday-themed event. Winter Village features a holiday-themed cafe, appropriately deemed the Icicle Craft Kitchen, a variety of unique shopping experiences and a unique train ride called the Winter Village Express. But perhaps most significant is the last thing most people would expect to find in Florida: an outdoor ice rink. This is Downtown Tampa’s only outdoor ice rink,and quite possibly one of the only ones in Florida, which is made even more unique with the amazing views of the Tampa Riverwalk and Hillsborough River. This can’t miss opportunity is open until Jan. 5 and the perfect way to bring some holiday happiness.

For more, visit: http://www.wintervillagetampa.com/

Downtown Tampa Holiday Lighted Boat Parade

In most of the country, a boat is the last place anyone would expect to be during the wintertime, but in Florida the winter is possibly the best time to take out a boat and enjoy the cooler temperatures. That being said, it’s only fitting that Downtown Tampa is home to the annual Holiday Lighted Boat Parade. The parade runs all the way down Tampa Riverwalk and features some of the region’s most unique watercrafts sporting their finest holiday lights. The event takes place from 6:30 p.m.-9:30 p.m. on Dec. 21 in Downtown Tampa.

For more information, visit: https://thetampariverwalk.com/events/lighted-boat-parade/

Bad Boy Mowers Gasparilla Bowl

This time of year all of the major holidays have one consistent thing in common: there is always a big football game on. In Tampa Bay, this stands true as the region will once again welcome the Bad Boy Mowers Gasparilla Bowl to town on Dec. 23 at Raymond James Stadium. Residents of the Bay can enjoy from their homes or partake in the festivities at the game as the University of Central Florida Knights take on last year’s Bowl champions the Marshall Thundering Herd. The holiday season wouldn’t be complete without some good old-fashioned football.

To learn more, visit: https://www.gasparillabowl.com/

Spotlight On: Richard Helber, President and CEO, Tropical Financial Credit Union

By: Max Crampton-Thomas

2 min read December 2019 — There are options when it comes to banking and it’s not just choosing between the multitude of traditional banking institutions. When Invest: spoke with Richard Helber, president and CEO of Tropical Financial Credit Union, he made sure to convey that unlike traditional banks, its credit union is a not-for-profit cooperative whose main goal is putting the customer’s interests first. He also spoke highly of the benefits of being located in South Florida and the trends he is keeping a close eye on as we turn the corner into 2020.

What advantages are afforded to customers who bank with a credit union like Tropical Financial as opposed to traditional banks?

One factor that really makes us different from our banking counterparts is that we are not for profit. We are organized as a cooperative, so we refer to our customers as members because they actually own us. They elect among themselves individuals who will be on our board of directors. Our board of directors are all volunteers. Because we are a nonprofit, we do not pay income taxes and also do not have a profit motive.

Banks are organized for profit and we are organized for service, with the philosophy of people helping people. What this means to consumers is that we are putting their interests first. There is no stock and we have no stock options. Our goal with our volunteer board is to put the interests of our members first. This translates into trying to be more competitive on our rates and fees and providing better service. In this day and age when there are so many people with busy lives, our mission is to help them make their finances easy to access and affordable so that they can get on with the things that are important in their lives.

How is the location of South Florida conducive to the future success of your operations?

There are a lot of positive things happening in South Florida. The state is still seeing over 1,000 people a day moving within its borders. There are still companies that want to relocate here or anchor themselves in Florida. It also helps that this is an international market as well. This has increased the amount of diversity in terms of the number and types of companies that are here, in addition to the variety of professionals who have moved into the state.

What are the continuing or emerging trends in banking that you are keeping a close eye on as we move into 2020?

One of the trends we are watching carefully is the tellerless branch. This is just starting to happen in South Florida and in different markets across the county. This machine is more or less a highly sophisticated ATM. But it can do a lot more than just take a deposit and dispense cash. They can do all the same things a human teller would do and unlike a human, they can be available 24 hours a day. The branch is being transformed into a financial consultation center not a transaction center.

Another trend we have observed is that when it comes to banking, the younger segment of the population wants tools to help them better organize their finances and make good decisions. For that reason, we have created the Get Beyond Money platform where an individual can sign up to meet with a money coach and develop a financial action plan.

To learn more about our interviewee, visit:

https://www.tropicalfcu.com/

South Florida’s Top Five Events for the Holiday Season

By: Sara Warden

2 min read December 2019 — South Floridians may not expect a white Christmas, but there are still a plethora of entertainment options to get the kids into the holiday spirit. From Enchanted Forests to visits from Santa, there is plenty for all ages going on across the Miami, Palm Beach and Greater Fort Lauderdale areas. Capital Analytics counts down the top events in the run up to the big day!

1. Christmas with the Chimps at Lion Country Safari

If you’re an animal lover, this is the place to be on Thursday, Dec. 19. For one day only, starting at 10.30am, guests at the Lion Country Safari park in Palm Beach will be able to leave their cars and watch as the chimps open Santa’s gifts. Entry is $39 for adults and $30 for children, and under twos go free!

Find out more here

2. Winterland at Pinto’s Farm

Located at 14890 SW 216 St, this farm park promises a huge range of activities, including holiday treats, face painting, a petting zoo, pony rides, hay rides and paddle boats. Why not venture into the enchanting illuminated forest and meet Santa Claus, Nix the Snowman and Sprinkle the Gingerbread cookie.

Find out more here.

3. “A Christmas Story: The Musical” at Broward Center for the Performing Arts

Brought to you from the songwriting team behind Tony-award-winning Dear Evan Hansen and La La Land, this show promises to be a festive treat for the ears. The show is based on the 1983 movie A Christmas Story, following protagonist Ralphie’s pursuit of his dream Christmas gift. Showings continue throughout the festive season and tickets are priced at $49-65, with discounts available for teachers and students.

Find out more here.

4. Santa’s Enchanted Forest at Tropical Park

With over 100 rides, shows and attractions, Santa’s Enchanted Forest is sure to spread the Christmas cheer. Running from the end of October until Jan. 5, the fun takes place at 7900 SW 40th Street and promises 3 million lights and a 92-inch Christmas tree, all within an amusement park. Tickets start at $28.60 for children and seniors.

Find out more here.

5. Brightline for The Polar Express train rides

Across selected dates from mid-November until Dec. 29, families can take the one-hour Polar Express train on the brand new Brightline route. Singing, dancing, cookies and hot chocolate are guaranteed to keep both the kids and adults happy before Santa climbs on board to hand out some Christmas gifts to the girls and boys on the nice list. Prices start from $55 for an adult and $50 for a child.

Find out more here.

Spotlight On: Douglas Zaren, CEO, Memorial Regional Hospital South

By: Max Crampton-Thomas

2 min read December 2019 — As the population continues to grow, the need for specialized healthcare follows suit. For Memorial Regional Hospital South, the focus is on being able to adapt and grow areas that will benefit the future of post-acute care. Invest: spoke with CEO Douglas Zaren about how the hospital is adapting its practices to meet increased demand while also being open and flexible when it comes to adopting new technology into the hospital.

What differentiates Memorial Regional Hospital South from the other hospitals in the region?

As the home of the Memorial Rehabilitation Institute, Memorial Regional Hospital South is made unique by our focus on post-acute care. One of our rehabilitative programs is Determination Drive, where we have created a community with an ATM, grocery store, library, park and a MINI Cooper. We use these environments to help patients re-learn different skills in realistic scenarios. By practicing everyday tasks under the supervision and guidance of our therapists, our patients will be ready to leave our hospital with confidence. We also take pride in our Adaptive Sports program, which helps our disabled patients reach their maximum potential. Different activities, such as wheelchair basketball, adaptive bowling and adaptive cycling help our patients gain confidence as they adapt to life with a disability. Our patients are the center of all that we do, and we strive to help them recover both physically and emotionally.

As the population in Broward County continues to grow, how is the hospital preparing for the increased demand?

As our population grows, it is important for us to be able to adapt and grow the areas that will be necessary for the future of post-acute care. This need to adapt is further exacerbated by pressures to provide more efficient care. As a result, we focus on the entire continuum of post-acute care, going beyond inpatient rehab to outpatient rehab, home health and Memorial Manor, our Skilled Nursing Facility. By expanding the capabilities to these providers, more patients are able to receive appropriate care. An example of this dedication to growth is the expansion of our electronic medical records technology to Memorial Manor, which will allow the caregivers to easily see the patient’s medical history. Our expansions of outpatient rehab and home health services allow more patients to receive care outside of the hospital setting, in the comfort of their home and on their schedule. Finally, our continued focus on excellent quality in our hospital still gives those patients with higher needs the care they need through our inpatient rehabilitation services,

How are you implementing new technology to better serve your patients and physicians.

Technology is advancing rapidly in all aspects of life, including patient care. We have a strong commitment to leverage this expanding technology to provide our patients with the most modern and innovative care in the market. An example of this is our recent acquisition of a C-mill treadmill, which utilizes virtual reality technology to simulate realistic environments for patients. This allows patients to get acclimated to walking in environments they would see outside the hospital, while still being in a safe, monitored situation. In addition, we help our patients become accustomed to using technology in their everyday life. By training our patients with an Amazon Alexa smart home system, they will be able to use these tools in their homes after discharge to help with tasks, such as turning on the lights and controlling the TV, that may be difficult for them as they continue their recovery.

For more on our interviewee, visit:

https://www.mhs.net/locations/memorial-south

All Aboard! Seminole Hard Rock Winterfest Boat Parade Ready to Set Sail

By: Max Crampton-Thomas

2 min read December 2019 — The annual Seminole Hard Rock Winterfest Boat Parade is just around the corner, and event organizers are adding the finishing touches to “The Greatest Show on H2O.” That’s no understatement, with an estimated economic impact of $50 million and 1 million live spectators, plus online and TV streams. “There is nothing like the Seminole Hard Rock Winterfest Boat Parade in the entire world,” said Lisa Scott-Founds, the event’s President and CEO.

Taking place on Dec. 14, the show – the seventh-largest one-day spectator event in the country – is not to be missed. “Private boats to the giant showboats and corporate megayachts will be adorned with hundreds of thousands of lights, music, entertainment, decorations, celebrities, musical groups, beauty queens and many other exciting entries,” the event’s website promises. Think the Macy’s Thanksgiving Day Parade, but on water.

According to Scott-Founds, as a nonprofit organization, organizers are constantly innovating to think of new ways to make the event stand out without breaking the bank. “We always want to integrate the newest technology into our event, like the use of holograms, which we hope is a real possibility for this year,” she said. “We are always asking people, ‘What is something that you’ve never seen us do before?’ We take their suggestion, develop a budget to execute the idea and bring it to our board and possible sponsors to help with underwriting the “new wow factor idea.”

This year, the 12-mile parade route will begin at Stranahan House and will sail eastward into Fort Lauderdale to the Intracoastal Waterway, and ending at Lake Santa Barbara in Pompano Beach. It costs a minimum of $35 to enter a boat with no advertising, while the heftiest sponsorship package comes in at a cool $65,000. Spectators can also purchase a ticket to the Grandstand Viewing Area inside the Hugh Taylor Birch State Park with prices starting at $25 for children 10 and under.

The economic bump in the county’s coffers comes at a good time, says Scott-Founds. “The beginning of December is a little slower for tourism, as opposed to other months when tourism in South Florida sees a boom, so we feel a responsibility to bring people into the region and put heads in beds,” she says.

For the event, it seems that all stakeholders in the area come together to enhance the experience for visitors. “Our success is due to collaboration with organizations like our Greater Fort Lauderdale Convention and Visitors Bureau and working with area hotels,” says Scott-Founds. “Tourists should experience a Winterfest weekend, a show at the Broward Center for the Performing Arts, eat at our restaurants and immerse themselves in our community. There is just so much to do in Fort Lauderdale, and in Broward County for that matter.”

To learn more, visit:

https://winterfestparade.com/

Spotlight On: Lynn Stoner, Mayor, City of Plantation

By: Max Crampton-Thomas

4 min read December 2019 — To move a city forward both economically and community-wise, it takes a leadership with the forethought to develop for the future and individuals with their finger on the community’s pulse. The Mayor of the City of Plantation Lynn Stoner recently sat down with Invest: and discussed her first year as mayor, the key challenges her city faces, and how customer service has become the buzz phrase for her administration and how it deals with the community.

What has been a key focus of your first year as mayor of Plantation?

One of the many components that I chose to focus on is our transportation corridor. Plantation’s population is approximately 94,000 residents, 22 square miles and it’s right in the middle of the county, 10 minutes away from the Port Everglades and 15 minutes away from the airport. About 70% of the pass-through traffic on University Drive does not originate in Plantation, so one of my priorities was to be on the Board of Broward County’s Metropolitan Planning Organization. As a result, we will have adaptive lighting installed on University Drive starting in 2020. The following year, we will start the project on Pine Island, and we are in conversation regarding the bridge from Midtown across the river to State Road 84. These are hugely important and beneficial initiatives. Another major city initiative stems from 2016 when our citizens approved a $60-million bond issue. We are working now to complete these projects in the areas of public works, public safety, and parks and recreation. These projects will provide tangible improvements for residents, visitors, and businesses.

We have people arriving to Plantation every day, calling or visiting to explore areas and opportunities, which has us absolutely thrilled. Being a strong mayor, I am trying to retain our hometown feel. I’ve lived here since 1970. I went to high school here and my three children and granddaughter are still in town. I understand the family component of Plantation. And keeping with this hometown feel, our first Light Up City Hall event was held on Dec. 7 and we anticipate making this as an annual event.

What makes Plantation attractive to new businesses?

There was a time when Plantation was the golden city of the county. Now, many of the people that were raised here, are coming back . They have fond memories of where they used to fish, ride their bikes and go to our parks. They want to come back to raise their children in a similar environment.

We are focusing on maintaining that hometown feeling amid the development. We are now putting the finishing touches on our Midtown district, which was created in 1980 to be high density. We are handling the traffic in a manner that you feel comfortable coming here, taking a walk, riding a bike or taking a shuttle. We are focused on finding the right balance for our residents, visitors and businesses.

How is Plantation focused on government as a customer service?

As a contractor, I understand when people talk about their project costs. I understand their financial constraints when trying to put a project together. The city has codes that must be complied with but there is a way to present that information in a more palatable manner. City staff needs to understand the business consequences of their comments and we as a city need to understand the impacts of our rules and regulations and take a balanced approach. We are also striving to streamline business processes with a goal of transitioning to online plan review and permitting over the next several years as part of our “Paperless Plantation” initiative. This particular initiative is part of an overall effort through strategic planning that will focus on providing greater customer service across all 16 city departments. The City of Plantation believes in continuous improvement and every day we look for ways to better serve our stakeholders.

What are the main challenges that the city is facing as it grows economically?

Coming from the private sector, I always want things done a little faster. Still, when I look back over the last year, we’ve come a long way. Traffic and transportation are the main challenges, as well as sustainability. Along with our partners, Broward County, FDOT and MPO, our transportation initiatives together with Midtown upgrades will continue to offer a welcoming hometown feel that everyone will enjoy.

For more on our interviewee, visit:

http://www.plantation.org/

Face Off: Hot Hotel Market to Remain Steadfast Into 2020

By: Max Crampton-Thomas

4 min read December 2019 — Hospitality may be one of the most competitive industries in Florida, and in an economically thriving region like Tampa Bay the competition is only heightened. To rise to the top of this crowded market takes leadership that not only understands the local market and can easily adapt to change, but can also create a work culture that attracts the best and brightest. Invest: explored what it takes to be successful in this market with the general managers for two of the region’s most highly regarded hotels, Kevin Scott with The Epicurean Hotel and David Rowland with The Westshore Grand.

How do you ensure you are attracting and retaining the highest quality employees?

David Rowland: When we hire what we call our associates, we do not hire based on technical ability. We hire friendly individuals who we can train on the technical aspects. Every associate meets with me and usually I only ask them a couple of personality-based questions, like what they do for fun or about their worst day at work and how they overcame it. This is first and foremost a customer service business and you must have a personality that fits that.

Kevin Scott: Employee turnover in this industry is an ongoing challenge that does not have a clear-cut resolution, especially in Tampa where new hotels and restaurants are opening on a weekly basis. Our key to navigating this issue is to ensure that we create a safe environment where employees are encouraged to speak their minds, give feedback and relay their input without the threat of it affecting their jobs. We work to empower our leaders to lead by example and foster great relationships between their departments. We are also in a sweet spot because we are a midsized hotel with a staff that consists of around 150 people, which means that if one person suddenly calls off or quits, it is not the end of the world.

Do you believe the demand curve will stay strong enough to support the new inventory of hotels coming online in the region?

Rowland: I do, because the market is so strong right now. Tampa Bay is a great area and it is still growing rapidly. The airport is consistently ranked among the Top 5 airports in the United States, and the international hub that they are building is going to bring even more business into the region. We are a city where you can host massive meetings, relocate large businesses into and start a business within. The ability to get in and out of the city quickly is also a significant factor in keeping this new supply sustainable. Tampa has done a good job of making sure the infrastructure and the supply of hotel and businesses is grown at the same pace. The only danger is a hotel worrying about all the new supply so they drop their rates just to be competitive. If one person does that, it causes a ripple effect in the industry where we now all have to drop our prices.

Scott: Tampa as a market needs more hotel rooms to attract bigger conventions that bring more people to town. The challenge is that we are capped off at a certain number right now, which limits how many people we can bring into the city, but with so many new hotel rooms coming into the market in the next year or so, there is an opportunity to steal some share from Orlando, Miami and Fort Lauderdale for these conventions. It is the perfect time to capitalize on this opportunity; the updated urban planning is now in play, and the city has never been laid out better than it is now.

How is your hotel primed for continued growth within the region?

Rowland: We are a part of the Marriott Tribute Portfolio, which is considered its luxury tier, but we get to act as an independent boutique hotel. The hotel has 325 rooms, over 15,000 square feet of meeting space and 14 meeting rooms where people can work, network and convene. We are known for having the flexibility to tailor events in our event space to a customer’s needs. The nice part about being independent is we have a lot of leeway and wiggle room to do what we want to make our customers’ meetings the most successful they can be. We are also very fortunate that we sit inside the Urban Center building. We are the primary hotel for the over 2,000 tenants that rent office space in the building.

Scott: To stay economically sustainable in this business, especially in the instance of another recession, we focus on attracting more groups and business travel. We want people to be aware of our offerings whether they are our neighbors in Tampa or looking for a destination from across the country. Our advantages are that we are centrally located, and people will always love food and wine. Even in a recession, wine, beer and alcohol are always in demand, so we are ready to ride that wave when it happens. Overall, we feel strong about where the Epicurean stands as a hotel and historical landmark that Tampa can be proud of.

To learn more about our interviewees, visit:

https://epicureanhotel.com/

https://westshoregrand.com/

Top 5 Thanksgiving ‘To Do’s’ in the Bay

By: Max Crampton-Thomas

4 min read November 2019 — Thanksgiving season has once again descended upon the Tampa Bay region. While the holiday is traditionally known for the three F’s, food, family and football, there are other options available to those in the Tampa Bay region who are looking to break traditions and start new ones. These options range from activities that will help work up an appetite for the big meal to options that completely change course from the normal fixings of a Thanksgiving meal. Invest: explores five of the best alternatives for those looking to shake up their Thanksgiving experience.

Turkey Trots

A traditional Thanksgiving meal is known for two things: oversupply and overconsumption. There may be no better way to prepare the body for this endeavour than participating in one of the variety of “turkey trots” and “fun runs” available to the public on Thanksgiving Day. These exercise-driven events include the Goody Goody Turkey Gobble, which starts at 7 a.m. in front of the Amalie Arena and features options like a 5K, 8K or 1-mile course to be walked or ran. There is also the Clearwater-based Tampa Bay Times Turkey Trot, which has become the largest running event in the Tampa Bay area with an annual average of participation from over 17,000 runners.

Thanksgiving Cruises

Breaking tradition can be difficult, but a Thanksgiving dinner on a yacht may make that change a bit easier to digest. The company Yacht StarShip offers an opportunity to feast on traditional Thanksgiving foods in a completely nontraditional fashion. With options to sail in either Clearwater or Tampa, the promise of no meal preparation or cleanup, and the chance to truly relax for the holiday, a yacht cruise for the night could be a welcomed change from the norm.

Wonderland Of Lights And Santa’s Village

Besides being a day to enjoy a nice meal with family, for some, Thanksgiving also signifies the official countdown to Christmas Day. In the Tampa Bay region, residents can begin this countdown with a visit to the Wonderland Of Lights And Santa’s Village. This holiday theme park becomes available to the public Thanksgiving Day and runs until Jan. 5. Theme park visitors can partake in the amusement rides, camel rides, over a mile of light displays and everything else this park has to offer. This is a great option for those looking to not completely break tradition, as the park offers the opportunity to enjoy all its amenities at night, giving time for the traditional Thanksgiving meal at home beforehand.

For more, visit: www.thewonderlandoflights.com/

13th Annual ThanksVegan Feast

It may be a holiday best known for a feast centered around poultry, but that does not mean that there aren’t options in the region for those who prefer veggies over meat. For the last 13 years, Florida Voices for Animals has been holding their annual ThanksVegan Feast that features zero animal products or byproducts. Held at the Unitarian Universalist Church of Tampa, this potluck dinner encourages those attending to bring a vegan dish to contribute to the holiday feast. The event runs from 1:30 p.m.-5:30 p.m. and includes a raffle with prizes.

For more information, visit: https://www.floridavoicesforanimals.org/thanksvegan

Black Friday Shopping

While technically starting the day following Thanksgiving, some Black Friday deals become available to the public the night of the 28th. For some, it has become a tradition to go straight from their Thanksgiving meal to waiting overnight in lines that sometimes stretch multiple blocks, all with the intention of cashing in on mega savings. Thankfully for the residents of Tampa Bay, the region not only offers access to all of the big box retailers, it is also home to a variety of world-class shopping malls like International Plaza and Bay Street, Hyde Park Village and many others.

Spotlight On: Jeff Burns, Founder & CEO, Affiliated Development

By: Max Crampton-Thomas

4 min read November 2019 — To be a successful developer in today’s real estate climate, a company must not only be professional but also in tune with regional and global trends as well as stewards for fulfilling a community’s needs. Affiliated Development focuses on building mixed-use multifamily developments in underserved areas of the market. Invest: spoke with CEO and Co-Founder Jeff Burns who provided his insights on the company’s approach to Opportunity Zones and their potential in Broward County, as well as highlighting the regions that have the most demand for multifamily development.

What are the most interesting highlights for Affiliated Development over the last year?

We have been working on projects in Broward County and we have also made some fairly aggressive moves into Palm Beach County. In Broward, we just topped out the construction of our 142-unit mixed-use apartment building in Downtown Fort Lauderdale, named The Six13. We are going to start leasing efforts for The Six13 in spring 2020, and delivering apartments on June 1. We are also in the beginning stages of additional projects in three other Broward cities, including another in Fort Lauderdale. In Palm Beach County, we got underway on a 230-unit apartment project on Dixie Highway in Lake Worth Beach called The Mid. We are also moving on other opportunities in Lake Worth Beach. In May, we closed on the purchase of a 20-parcel assemblage in Downtown West Palm Beach, a couple of blocks from the Virgin Trains station to construct a 289-unit mixed-income workforce housing project called The Grand. My partner and I are very proud of what our Affiliated team has accomplished this year. We are workaholics and have had a busy year, but are focused on keeping the momentum going into 2020.

How have you leveraged the new Opportunity Zones in the state and what is their potential in Broward?

In April (prior to the IRS posting its regulations) we closed our The Six13 project with Qualified Opportunity Zone (QOZ) funding. We are one of the first companies to implement QOZ financing for a project of this kind in the state of Florida. These zones are definitely getting a lot of thrust, but there are more people talking about it than implementing it. The QOZs are definitely going to have an impact, but it is becoming more challenging to find sites that make sense due to unrealistic landowners and sellers. There might be a reality check setting in with landowners who found themselves in a QOZ and have priced their land ridiculously high. It could have the adverse effect of preventing projects from happening in some areas because of false expectations.

Our philosophy is to remain disciplined. If we strip away the QOZ benefit, is this still a deal we’d do? If the answer is yes, we’ll take an aggressive position. Some people are doing deals that they would not otherwise pencil-out (without the QOZ rules). The program was intended to incentivize investment into these areas, not make a bad deal good.

Which areas of the region have the most demand for multifamily developments?

Fortunately for us, all of South Florida is booming. More and more people are moving here from the Northeast and other high-tax states because our business climate is favorable and our quality of life is second to none. Certain markets have experienced a tremendous amount of urban growth during this latest cycle, such as the Flagler Village submarket in Downtown Fort Lauderdale. We are getting a lot of people who are moving to Fort Lauderdale from Miami to avoid the chaos, but who still want the benefits of a big city lifestyle.

We made a major investment in Lake Worth Beach, which is a perfect example of a place in close proximity to the largest employment center in Palm Beach County (West Palm Beach), which is about 10 to 15 minutes up the road. Lake Worth Beach historically has not seen much development or investment, but it is starting to happen because not everybody wants to live in a major downtown metropolis (and pay the rents these markets demand). In some places, it is getting a little bit too crowded and some people are moving into tertiary markets that are near where they work but that maintain their character and are less hectic.

How important is it to be able to offer affordable and workforce housing to the region?

It’s critical. Our region is one of the most cost-burdened places in the entire country when comparing the cost of living to income. It’s necessary to offer a high quality of life for our current residents, many of whom support our area’s largest industry, tourism. It’s necessary for economic development and to attract and maintain major employers and high-quality talent.

Many companies are moving here from the Northeast, looking to locate their offices into these urban areas. I think the days of large office parks in the suburbs are becoming fewer and fewer because companies understand that to attract top-tier employee talent they need to offer an atmosphere that caters to the young workforce who graduate from school and prefer urban living. Younger professionals don’t want cars; they want to be close to where the activities are. I believe that to be able to attract a high-quality workforce, urban living is key. But in areas like Fort Lauderdale, every landowner knows what they are sitting on, and it is very challenging to find any reasonably priced land where you can build anything that is not going to be very expensive.

We focus very heavily on being close to employment centers. In Palm Beach and Broward County, the average workforce renter commutes 30 minutes in each direction each day for work. People get in their cars and do that because they can’t afford to live near their workplaces. Meanwhile, as some of these cities keep growing, people are starting to complain about traffic. If these cities can offer housing that the workforce can afford, we’ll see a lot more people walking around, utilizing public transportation and a lot less traffic congestion. I also see great opportunities in cities like Lake Worth Beach and Boynton Beach (Palm Beach County), Pompano Beach, Hollywood and Hallandale (in Broward) that are a few minutes away and are becoming really nice options.

What are the prospects for the real estate business in the area looking into 2020?

We are obviously at the top of the cycle. I think most developers realize that. Thus, we will be measured in our approach and watch market indicators very closely. As 2020 is an election year, we will no doubt see some volatility. Affiliated is going to continue to stick to our core competency, which includes attainably priced luxury rental housing. There is so much need for that here that we could build thousands of units over the next couple of years and only scratch the surface.

For more on our interviewee visit:

http://affiliateddevelopment.com/

The Bay’s Top 5 Holiday Celebrations

Spotlight On: Richard Helber, President and CEO, Tropical Financial Credit Union

South Florida’s Top Five Events for the Holiday Season

Spotlight On: Douglas Zaren, CEO, Memorial Regional Hospital South

All Aboard! Seminole Hard Rock Winterfest Boat Parade Ready to Set Sail

Spotlight On: Lynn Stoner, Mayor, City of Plantation

Face Off: Hot Hotel Market to Remain Steadfast Into 2020

Top 5 Thanksgiving ‘To Do’s’ in the Bay

Spotlight On: Jeff Burns, Founder & CEO, Affiliated Development

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