Tackling Affordable Housing in the Bay

Tackling Affordable Housing in the Bay

Writer: Max Crampton-Thomas

2 min read August 2019   Growth in the Tampa Bay region has been twofold, with a  significant boom in the economy and the population. As the population grows so does the need for more affordable housing options in the region. While there has been a notable increase in the development of luxury apartments and multifamily units, which are popping up all over Downtown, there is a notable deficit of affordable housing options. Mayor Jane Castor, her administration and community organizations like the Tampa Housing Authority recognize that they must work together to find- a solution for this problem.

Since her election in April, Mayor Castor has identified access to affordable housing solutions as one of her top priorities, as noted when she spoke with Invest:. “In reality, the most pressing issues in our community are transportation, affordable housing and workforce development.” She has since taken action to address the housing issue with the recent formation of the Affordable Housing Advisory Team as part of her “Transforming Tampa’s Tomorrow” transition. The role of the advisory team will be to ensure home ownership for all residents in Tampa regardless of economic status. It  will be one of five advisory teams guiding the mayor’s strategic vision for addressing key issues in Tampa Bay. 

One of the members of the Affordable Housing Advisory Team is Leroy Moore, the senior vice resident and chief operating officer for the Tampa Housing Authority. The Authority is not only focused on providing housing assistance to low-income residents. Its role has evolved over the years to better address the affordable housing issue in the region. Invest: recently spoke with Moore, who discussed how the Authority is addressing this need. “The Housing Authority has evolved to not only manage affordable housing, but also to redevelop this housing into real estate that functions as more than just a roof over someone’s head. We consistently ask ourselves what else does a community need? A community needs jobs, quality food and transportation accessibility, which brings in the need for collaboration with transportation agencies in the region. We can meet the needs of the community by developing housing, especially affordable and attainable housing, around accessible transit options. Great transit translates into better housing costs.” 

The Authority’s actions to tackle affordable housing include the redevelopment of a 28-acre superblock of public housing that will be known as the Encore District. In his discussion with Invest:, Moore spoke about the Authority’s approach to this development and how it differs from the original construction., “Seventy-five years ago, the Tampa Housing Authority developed a 28-acre superblock of public housing on the doorstep of what is now Downtown. Seventy-five years later, we are redeveloping that site and realizing that its potential today is far greater than what was ever imagined back then. Instead of just having a 28-acre single-use affordable housing community, we now have 12 city blocks of diverse development called the Encore District.” He continued: “Encore will be a LEED Gold neighborhood development community. All the buildings have a commitment to be LEED Silver or higher. We replaced the affordable and workforce housing and increased the number of affordable units on that exact same footprint. We are also adding other uses like hotels, museums, schools, market-rate housing and grocery stores all within the same 28-acre area.”

The need for more affordable housing is not an issue that will resolve itself and will only continue to manifest into a larger challenge as the population in Tampa Bay grows. The solution is not clear-cut, but community leaders like Mayor Castor and Moore are working to find actionable answers.  

To learn more about our interviewees, visit:

https://www.tampagov.net/

 

https://www.thafl.com/

Spotlight On: Mayor Sandra Bradbury, City of Pinellas Park

Writer: Max Crampton-Thomas

2 min read August 2019 — The unprecedented economic growth the Tampa Bay MSA, including Pinellas County, is enjoying comes with both benefits and challenges. At the very center of Pinellas County is it’s fourth largest city, Pinellas Park. Invest: Tampa Bay recently spoke with Mayor of Pinellas Park Sandra Bradbury. She discussed how the city is handling the region’s growth, its focus on remaining economically and environmentally sustainable, and her outlook for the next year.

 

 

 

What efforts are being made to encourage environmental sustainability in the city? 

In a partnership with the Wounded Warriors Abilities Ranch, we just started development on a new park called Lurie Park. This park is going to be completely accessible for all handicapped people, from children to the elderly, and will be geared toward our veterans. We also just purchased a four-acre property that was a horse stable, which we are in the process of converting to a farm. It is an extension of the existing Helen Howarth Park. Our goal is to work with the U.S.-based network of youth organizations 4-H and bring students to the farm to teach them how to sustainably raise and grow their own food.

How are you supporting local business growth? 

Businesses come to us all the time because we have a relatively large amount of commercial area that’s available for development. The city council and voter referendum created a package of incentives that we could use to retain businesses that want to grow and expand. These incentives allow businesses the flexibility to move offices or add square footage to their buildings. We are one of the few places that has this ability. It is within our ordinances to allow our economic development manager and her team to offer incentives to local businesses, which revolves around how much they are growing and how many employees they will be hiring with the expansion. So far, city council has provided seven packages to different companies that have grown in Pinellas Park. 

What does the next year look like for Pinellas Park? 

We think the future is bright. We have a lot of businesses that are still looking at us as a place to expand into. Our position is unique because we are at the very center of the county. We are also one of the few cities that still has vacant land available, especially in our industrial area. This gives a business the opportunity to come here and develop their work space. With the economic growth in the region, our homes have gone up in value over the years, but overall the Pinellas Park area is still affordable. We have parks in the area, and our citizens assist in the conservation and revitalization of those parks as necessary. Overall, we feel extremely positive about the next year. 

 

To learn more about our interviewee, visit:

https://www.pinellas-park.com/

No Stopping Tampa Tourism Rocket

Max Crampton-Thomas

2 minute read July 2019 — Quite often when the city of Tampa Bay is mentioned it is in the context of how rapidly the area is growing both in population and economically. The boom Tampa Bay is experiencing can be attributed to a great many things, including a bustling tech sector, a revolutionary healthcare market and first-class educational institutions. Perhaps most influential in all this growth, however, has been the economic rocket that is the city’s tourism sector. Tourism in Tampa Bay has steadily risen year after year, and with events like Super Bowl LV and Wrestlemania 36 on the horizon, that trend shows no signs of slowing down.

The spike in tourism to the region has not been by chance. Rather, it can be attributed to the focused and deliberate efforts made by local businesses, government and community organizations. Invest: Tampa Bay recently spoke with Santiago Corrada, the president and CEO of Visit Tampa Bay, about the record year the city had in 2018. “We had an incredible end to the 2018 calendar year. It was another record-setting year for hotel revenue, which is phenomenal given that we have had record-setting years every year since 2014. We ended 2018 at $673.5 million in hotel taxable revenue, which was almost 5% higher than the previous year at $644 million. This is important for us because anytime a county hits $600 million in taxable revenue, it is granted the designation of a high-impact tourism destination. We have been able to reach that designation for two years in a row, and this year was even more important because our county commission just approved a rise in the tourism tax from 5% to 6%, which is the highest that any county can collect.” The growth in tourism throughout Tampa Bay also has a spillover effect. As demand increases and new attractions open they bring with them fresh job opportunities for local residents.

To sustain momentum and build on these milestones, Corrada says that attracting new hotels to the city makes sense. “There are certain big-name, five-star brands we do not have in Hillsborough County, and as the business plan makes sense to add these properties then we will. These new properties will yield different business groups and markets for the region. We have to continue to capitalize when we have an opportunity to expand our reach, refresh our brands and to always have something new to bring visitors back,” Santiago told Invest. “That’s why new developments like the Tampa Riverwalk are so important, why food halls are so important and why Busch Gardens updating and adding its roller coasters is significant because it gives people a reason to want to come back to Tampa Bay. Sustainability in this industry has to do with still being aggressive and still going after it.”

Tampa Bay is quickly becoming a premier, must-visit destination in Florida. Tourism in the city of Tampa Bay shows no signs of slowing down, and due to the efforts of organizations like Visit Tampa Bay will likely reach new heights in 2019. 

To learn more about our interviewees, visit their websites:

https://www.visittampabay.com/