How the hospitality industry is staying afloat during the flash recession
By: Beatrice Silva
2 min read FORT LAUDERDALE — The hospitality sector is a vital factor in South Florida’s economy. Around 1.3 million Floridians have jobs related to the tourism industry, which contributes $85.9 billion of the state’s GDP, according to A Banner Year for Florida Tourism Performance. On April 1, Gov. Ron DeSantis issued a statewide stay at home order that forced nonessential businesses like restaurants, hotels and shopping centers to close their doors. Within days of the shut down, an estimated 1.2 million people lost their jobs and more than 1.5 million unemployment claims were filed, according to the Florida Department of Economic Opportunity.
Although Broward County is a few weeks into phase one of reopening, uncertainty still looms. However, it has become apparent that the hospitality industry is doing everything in its power to stay afloat during the flash recession. The hospitality industry has endured a difficult four months and although it is making strides, no one knows how long it’s going to take for it to make a full recovery.
Many industry leaders speculate that normal life won’t resume until a vaccine for the virus is discovered and easily accessible to the masses. The pharmaceutical industry indicates that a cure for COVID-19 could take years. In the meantime, businesses are having to come up with innovative ways to stay profitable. Unlike other sectors of the economy like technology and banking, the hospitality industry relies heavily on face-to-face interaction and physical guest services. “The hospitality industry will have to learn to function in a way not seen before. As the relationship between each brand and consumer starts by building trust, regaining customer confidence will be the first step in overcoming the crisis. Strict sanitary and hygiene measures will need to be applied, with new practices put in place to monitor and control the environment in which the business takes place,” Hassan Djeebet, food and beverage manager for Les Roches Marbella told hospitalitynet.
Being transparent with guests will become even more important during the transition into a post-pandemic world. Managers will have to make their workers feel just as safe as their customers to ensure an overall positive guest experience. Although Broward County is just a few weeks into its phase one reopening plan, restaurant owners have noticed more and more people venturing out to indulge in their favorite food and drinks. “Eating outside is less risky than eating inside, if everybody is six feet apart and the wait staff are all wearing masks. That keeps the risk as low as it can be,” Dr. William Schaffner, a professor of preventive medicine and infectious diseases at Vanderbilt University School of Medicine in Nashville, told CNN Travel.
Some argue one brightside to the pandemic is the emergence of new innovations in the hospitality industry. Many restaurants have adopted new technologies to ensure the customer experience is as hands free as possible. For example, instead of having a physical menu, restaurants are offering digital menus that can be accessed by scanning a QR code. Other innovations include artificial intelligence systems like FAQ bots to answer customer questions, virtual tours, and smart amenities like voice-controlled rooms and facial recognition. It’s safe to say that the pandemic has pushed businesses out of their comfort zones. However, as a result, easier and more efficient ways of doing things have surfaced. Some industry leaders even go so far as to say that the pandemic has propelled them at least five years into the future.
