SpotlightOn | Capital Analytics Associates

Spotlight On: Asi Cymbal, President & Owner, Cymbal Developmentf

By Max Crampton-Thomas

2 min read October 2019 — Fort Lauderdale’s real estate development market is in its prime and if there was ever a time to capitalize on that, it’s now. The successful developers are those who truly understand the market, can create an innovative product and have the foresight to protect themselves if this hot market goes cold. Asi Cymbal is the president and owner of Cymbal Development, a development and construction company that is working on a new innovative development along the water called Marina Lofts. Cymbal discusses the key differences he has identified in Broward and Miami-Dade’s real estate development markets, market trends and how vital the financing market is to how real estate development performs.

What can be expected for your development of Marina Lofts?

We have a significant interest in Downtown Fort Lauderdale, and we own a six-acre site along the water where we are building The Marina Lofts. We brought in Bjarke Ingels, an amazing architect, to design the project. Marina Lofts will be a multi-use project with residential, marine and retail, and a possible hotel and condo component as well. We have waited for the market to come to us, and we believe this is happening now with all the activity that is happening south of the river. It is primarily a rental market on the river and we think there is an opportunity to create something spectacular and cost-efficient along the waterfront.

How do the markets in Miami-Dade and Broward County differ?

Miami and Broward are quite different, although they are so close in proximity. Fort Lauderdale strives to be a city that seems closer in line to the bigger cities in the Midwest, while Miami strives to be a city that is more closely aligned with Eastern cities like New York. They have slightly different demographics as well, but both are attractive cities in different ways, which I believe adds to their appeal for various types of renters or buyers. An issue we are dealing with in both places is construction costs, and we are emphasizing efficiency in design more than ever. To be successful in these markets, we need to be a lot more cost-conscious than we have been in the past.

Where do you see development trends gravitating as we move into 2020?

There will continue to be strong demand for multifamily units. I believe retail will take a hit even though there are some interesting innovations happening in that space. There is an opportunity for growth in office space and there is more of an emphasis on an environmentally friendly product. Our housing tenants expect to see more of this emphasis, so we do design with an eye toward energy conservation, green efficiency and things of that sort that appeal to this demographic. Overall, we are cautiously optimistic through 2020, and our company will remain in significant expansion mode.

How dependent is real estate development on the financing market?

The financing market helps check the type of real estate product and the quantity of product being developed in South Florida. Regulation is a lot more strict today than it was right before the Great Recession. Having a stronger financial backing for projects is what keeps the region from over-building and there is a lot more hesitation and thought going into what is developed in South Florida. During the Great Recession, we saw opportunities to develop, but it was difficult to find financing. By the time we were mid-cycle everyone wanted to finance, but the opportunity was diminished. Now, we are toward the end of the cycle and there is financing, but you need to create your own opportunities.

To learn more about our interviewee, visit:

http://cymbaldevelopment.com/

Spotlight On: Sal Saldana, General Manager, Town Center at Boca Raton

By Max Crampton-Thomas

2 min read October 2019 — The world is changing rapidly thanks to technology. For certain segments of business this means changing with the times or risk falling into obscurity. The traditional mall has become one of these segments, and with the rising popularity of e-commerce, the need for innovation is at an all-time high. One of the malls that recognized this early on was Town Center at Boca Raton, whose General Manager Sal Saldana spoke to Invest: about the mall’s successful longevity in the market, how it is handling the challenge of evolving customer demands and how it is innovating its business model to become much more than just a shopping center.

How is Town Center at Boca Raton a staple for Palm Beach County?

This mall is a regional shopping center that is owned by Simon Property Group. It has been in the Palm Beach County area for a number of decades, and over that period of time there has always been an emphasis on making sure it always meets the quality and brand recognition of Boca Raton and Palm Beach County. The mall is an extension of Boca Raton, which is known for its beauty, quality of life and wealth. It also has an international flavor because it houses some of the most widely recognized and regarded retail shops. Overall, the mall is an important asset to the community, and will continue to be for the foreseeable future.

What has been the key to Town Center’s longevity and success in the wake of an e-commerce-centric world?

Simon Property Group is an amazing company and has a phenomenal group of shopping centers nationwide. We have been able to really cater to the community and meet its needs and demands from a domestic and international standpoint. We also have the resources to continue improving our operations and attractions. What we do is make sure that we are meeting and surpassing the expectations of a traditional mall. We maintain a very high standard of what we are because we are not only a shopping center, we are also an entertainment destination.

What challenges is Town Center facing, and how are you mitigating those challenges?

We are always looking to see how we can improve customer experience, and in this business there is the challenge of keeping up with the times while making sure that we meet customers’ demands. Our competition now comes in many forms, whether that is the internet or a direct competitor in the region. We always want to be projecting new and improved, and this isn’t always necessarily a challenge, but more of an opportunity. To be successful, we have to have a team that is always thinking of what we can do next to make sure that we are staying ahead of the curve. For instance, we are adding a 1,600-square-foot recreational space called PLAY that will feature a combination of seating and interactive play elements inspired by local waterways and waterfronts. Everybody that we work with has to be on the same team and have a philosophy of approaching this shopping center as a five-star resort.

To learn more about our interviewee, visit:

https://www.simon.com/mall/town-center-at-boca-raton

Spotlight On: Brian Katz, CEO & Founder, Katz Capital

Writer: Max Crampton-Thomas

2 min read October 2019 —There has never been a more perfect time to invest in Tampa Bay then the present. With seemingly all sectors of the economy in expansion mode, it is not a surprise that both foreign and domestic investment has been streaming into the Bay area at a rapid rate. Invest: Tampa Bay spoke with Brian Katz, the CEO and founder of Katz Capital whose business is headquartered in Tampa Bay and focused on investing in the real estate and financial services sectors. Katz covered the advantages of being headquartered in the region, keeping his company’s growth sustainable and what makes Tampa Bay resilient in the face of real estate market changes.

What makes Tampa Bay a conducive environment for your business?

From a pricing standpoint, although nationally we are in a low interest rate environment, Tampa relative to Orlando, South Florida or places like Atlanta is still an affordable market. My personal feeling is that we are soon going to have negative interest rates. Six months ago, the collective mindset was that we would be in a rising rate environment, but that is simply not the case. A good analogy for what Tampa Bay is in terms of the scope of the market is that the region is a value stock. As a real estate and financial services private equity firm, this is a really great time for us to be in this market.

How does a business like Katz Capital sustain its growth in Tampa Bay’s business environment?

Our various businesses employ different investment strategies for us to be able to remain sustainable. When I think of being an investor, I view the business world in terms of hunting and farming, so psychologically I am more of a farmer and all of these businesses are my crops that I can reap the benefits of on a regular basis. The problem with a hunter mentality is you can get the big kill, but it can be a long time before getting another kill, which is risky. To remain sustainable in this business environment, it’s better to diversify your business so that you’re not reliant on one source of income.

How susceptible is Tampa Bay to fluctuations in the real estate market?

The fact that real estate pricing in Tampa is still relatively attractive versus other markets, I believe insulates Tampa Bay to a degree from real estate sector cycles and general market cycles. This is the opposite of South Florida, where there tends to be more dependency on these market cycles. When the South Florida market is hot, there is tons of money pouring in and prices push up. Although it’s increasingly on investors’ radar, Tampa Bay still has a lower modulation in these cycle waves. The big concern is that asset values keep rising. If we look at real estate development in the region, land values are up, labor costs are up and material prices are up. That means to achieve the same return for the amount of risk an investor is taking, you have to raise the exit price. This is going to be one constraint that Tampa Bay is going to face, and will have to figure out how to navigate that.

To learn more about our interviewee, visit:

https://katzcapital.com/

Spotlight On: Kevin Rogers, Regional President, Seaside National Bank & Trust

By Max Crampton-Thomas

2 min read October 2019 — Seaside National Bank & Trust may be considered a newer entry into the market, having first opened its doors in 2006, but since then it has become a prominent force in the banking community. Invest: Greater Fort Lauderdale recently spoke with Kevin Rogers, the regional president of Seaside National Bank & Trust’s South Florida operations. During the discussion, he spoke on the importance of cybersecurity to a bank like Seaside, how Seaside handles the challenge of competition in South Florida and his approach to finding the right employee candidates.

How are you protecting your clients in regards to cybersecurity?

Cybersecurity is a huge topic, not only at our bank, but also across the financial services industry. We tell our people all the time that we’re a small bank, and if we took a $2 million to $3 million hit it would substantially hurt us. Our people are on guard every minute. We have an incredible onboarding process, and we not only know who we’re banking with, but we also know who are clients are dealing with as well. If you ask what keeps me up at night more so than hitting balance sheet goals, it’s cybersecurity and being hit with a loss.

The amount of money that the bank spends on cybersecurity is incredible, but you have to stay ahead of the game. We conduct a lot of training on the subject. I even do a communication call twice a month with our South Florida employees, and one of the main topics is cybersecurity. We want to make sure that everybody is on guard, that they know who their clients are and that they’re asking the right questions. You have to ask the tough questions to make sure you protect the bank.

What is the biggest challenge in the market for a small to midsize bank like Seaside, and how do you overcome it?

I think the biggest challenge is always going to be the competition. Banks of our size do not have the brand recognition that a Bank of America does, so the question is how do we sell Seaside Bank? We have to go out and talk to our clients about who we are and what we specialize in. We drive home the fact that we are able to provide the same products and services that the big banks do but in a community bank setting. We’ve taken a lot of clients away from these big banks. If you look at what’s going on in the big banks right now, it’s all about sales process management and managing their people to numbers that, a lot of the time, mean selling products and services that the clients really don’t need. We don’t subscribe to this notion and instead focus more on listening to our clients and making sure that they get what they want and need. We’re not for everybody; there will never be a time when you’ll see a Seaside branch on every street corner like you do Bank of America. If a customer is looking for that then we’re not the bank for them. If they’re looking for a single point of contact to deal with on a consistent basis then we are a perfect bank for them.

How difficult is it to find professional, hard-working talent in the Palm Beach County market?

It is very hard, and I find that I’m always looking for people. I’m constantly asked the question when I’m out at a meeting or at a networking event, “Are you looking for bankers?” I always say, “I’m never looking, but I’m always looking” because I’m trying to find the right person who will fit into our culture.

It’s also very hard to recruit a good banker who is working at a big bank because they already have an established book of business and a continuous flow of referrals. At a smaller bank like ours we don’t have that, and you have to be an aggressive calling officer and business developer to be able to be successful here. We have to be careful about whom we hire because we don’t want to set anybody up to fail. Some of the best people I’ve recruited are from big banks and who want to try something else because they’re at a time in their lives when they want to scale down. A smaller bank like ours is attractive to these people because of our incentive plan and how we operate.

To learn more about our interviewee visit:

https://www.seasidebank.com/

Spotlight On: Chuck Cross, Executive Vice President & Commercial Banking Executive, Seacoast Bank

By Max Crampton-Thomas

2 min read October 2019 – With over 30 years in the banking industry, Chuck Cross has witnessed seismic changes in the way the banking sector conducts business. Currently serving as the executive vice president and commercial banking executive for Seacoast Bank, Cross has a unique perspective on the prominent growth of the banking sector in the past couple of years. He recently sat with Invest: Palm Beach to discuss how Seacoast has sustained continuous growth, why the business ecosystem in Palm Beach County is a benefit for banks and some of the reasons he attributes to the overall growth of Palm Beach County.

How has Seacoast Bank sustained continuous growth?

Seacoast Bank has been growing organically by hiring people and building relationships with customers since the recession, but we augment that organic growth with strategic M&A activity as well. We acquired Palm Beach Community Bank in November 2017, expanding our branch locations in the county from three to five and getting access to new customers. We also have two commercial offices in the market, which is another catalyst for growth.

Why is Palm Beach County a conducive business environment for the banking sector?

From a macro perspective, when you have a half million people relocating to Florida and a good amount of that coming to Palm Beach County, it drives the kind of growth we hope to see for the next couple of years. From a financial services perspective, Palm Beach is a great place to be operating and providing service.

Palm Beach County has really grown over the past decade. Dense population provides great opportunities for banks. Palm Beach is growing like the whole state of Florida is growing. Everyone wants to move to Florida either for the weather or for some of the changes in the tax reform, and people have always wanted to retire here. Palm Beach also has great infrastructure in terms of education. In addition, there’s a lot of oceanfront property that attracts high-net-worth individuals, which in turn attracts retail, recreation and service jobs.

To what do you attribute the growth of the local economy in Palm Beach County?

The Business Development Board of Palm Beach County has done a great job of attracting a lot of wealth management and private equity firms where the owners can live on the island and operate their companies from there. In the northern part of the county, there are also some aerospace companies, and there are healthcare technology companies like Max Planck and Scripps that are providing higher-level jobs as well. Hopefully this will help attract other types of high-level businesses.

To learn more about our interviewee, visit:

https://www.seacoastbank.com/

Spotlight On: Randy Avent, President, Florida Polytechnic University

Writer: Max Crampton-Thomas

2 min read September 2019 — The Tampa Bay region is home to a slew of world-class and innovative higher education universities, the newest being Florida Polytechnic University located in Lakeland, Florida. This innovative university has quickly become a training ground for the future technical workforce in Florida. Invest: Tampa Bay recently sat with Randy Avent, the founding president for Florida Polytechnic University who expressed his excitement about the possibilities for the university. During the course of his interview, he spoke about how Florida Polytechnic is playing a major role in the economic development of Polk County, the greatest challenge facing the school and what the near-future will look like for the university.

How is Florida Polytechnic University a key to economic growth in Polk County?

Technical research universities have a tremendous influence on growing the economies in the areas that surround them, and that is what we plan to do for Polk County and the entire state of Florida. Economic growth begins by creating high-skilled, high-wage, high-tech jobs and you do that through excellence in education. Each of these jobs is accompanied by several midwage positions that support it, which ultimately leads to a stronger overall economy. Companies want to be located near universities known for producing graduates in high-demand fields with low supply. They feed from this pipeline of high-technology talent that is ready to lead in industry and to create the next innovations that will disrupt the status quo.

What is the biggest challenge facing the university?

As a new university, there are always challenges. The day we opened the university we had a full student body and were doing $30 million dollars worth of business. The university is still a startup because we are only six years into this and most universities have been around for more than 50 years. It will take time for the dust to settle and one challenge will be to continue attracting students who can be successful in a curriculum like this. We want to retain high-quality students in Florida by offering them a curriculum that is different from the institutions they’re looking at out of state. We are also an attractive option because only 11% of our students are graduating with debt and the average debt is only $7,000.

What is on the horizon for the university?

We will continue growing and developing our curriculum. We are very fortunate that we were able to hire the provost from Colorado School of Mines, which USA Today ranked as the No. 1 engineering school three years in a row. He has led an effort to rebuild and grow the curriculum, and that includes making sure that it meets national standards. We are also hoping to break ground on the new Applied Research Center where we will continue to grow our research efforts. In the past, we grew the student body extraordinarily fast as part of our startup, and we have been trying to catch up on growing the faculty body. We are focusing less on growing the class now and more on shaping it and that has allowed us to catch up with faculty hiring. We also want to continue building our graduate program because a graduate program is the lifeblood of a research university, so that is an area that we will be focusing on as well.

To learn more about our interviewee, visit:

https://floridapoly.edu/

Spotlight On: Ronnie Felder, Mayor, City of Riviera Beach

By Max Crampton-Thomas

2 min read September 2019 — When Ronnie Felder won the runoff race for mayor in March, he had campaigned on the idea of revitalizing the city of Riviera Beach. Invest: Palm Beach sat down the mayor to discuss how he is encouraging economic revitalization and development in the city by rebuilding relationships with the local business community, specific industries he is targeting as part of his economic development plan and what the next few years will look like for Riviera Beach.

How are you working to strengthen the city’s relationship with local businesses?

One of our goals is to meet with every business in this city to become more familiar with the organizations that are out there and their needs. We are learning through these relationships that a lot of these companies want to hire individuals from Riviera Beach but there is a lack of experienced workforce. We want Riviera residents to know that these job opportunities exist, and as the mayor, I feel it is my responsibility to make sure that happens. In past years, Riviera Beach did not have this established dialogue with the business community. For us to progress as a city and to have the trust of the business community, we must continue to build and strengthen this dialogue.

What are some industries you are targeting to help grow the city’s economy?

We need more hotels and restaurants, which is a significant way for us to begin to push this city into the future. We do not have enough hotels to accommodate a large influx of tourism, which is impeding our growth. We have to be aggressive in our development efforts. I want to see cranes throughout Riviera Beach because when you see cranes in the city, that means economic growth, it means we are tapping into our potential and other businesses will see this and also want to be part of our city.

What are your short-term goals for the city’s economic development?

We want to see exponential growth in the next two years. We will be working with businesses to encourage them to hire our young people when they graduate so we can retain some of that local talent. We have to begin to address the long-neglected infrastructure improvements and redevelopment of our public facilities like city hall, the police station and our schools. Everyone from the private and the public sectors should start seeing the benefits from our efforts to grow the local economy.

To learn more about our interviewee, visit:

http://www.rivierabch.com/

Spotlight On: Joseph Cox, President & CEO, Museum of Discovery and Science

By Max Crampton-Thomas

2 min read September 2019 — To be considered a staple within the growing economic landscape of Broward County is no small accomplishment, especially as new options seem to become available to the public on a weekly basis. There has to be a real sense of connection and purpose formed with the public, as well as being an established economic driver, for a business or institution to achieve this status. Invest: Greater Fort Lauderdale had the opportunity to speak with Joseph Cox, the President & CEO of one of the staples of Broward County the Museum of Discovery and Science. Throughout the course of the discussion Mr. Cox made note of how the museum is working to address the lack of STEM workforce in Broward, how they are using new technology to their benefit, the counties support of institutions like the museum and the museum’s important role as an economic driver in the region.

How is the museum helping to address the lack of STEM workforce in Broward County?

South Florida is powered by industries that thrive on a strong, vibrant STEM workforce. From aviation to tech, there is a unique voice in the local workforce of innovators, tinkerers and problem-solvers. The Museum of Discovery & Science plays a crucial role in the community by introducing children of all ages to the exciting opportunities offered by careers in STEM. We recently opened The Leighton Family Hangar, our innovative Makerspace exhibit, a hands-on collaborative experience that fosters the learning of new skills, creating products and sharing ideas. Through partnerships with corporations, universities, technical colleges and, of course, our local school system, we will be offering an exciting range of programs and events that allow students to gain valuable skills for their future and ultimately our community’s future. The Hangar will inspire new generations to embrace the engineering design process as they develop, innovate and problem-solve.

How important is the adaptation of new technologies to a science museum?

One of our goals at MODS is to connect people to inspiring science, and this includes state-of-the-art technology. Technology at the Museum is powered by our most vital resource: our staff and their creativity. Innovative technology is one of the tools our staff uses to help bring the exhibitions and programs to life. We are experimenting with the integration of augmented and mixed reality in exhibits and educational programs, as it truly is an opportunity to contribute to a new path of learning in museums. We are thrilled to have strong partnerships with Broward-based technology companies such as Citrix, Florida Power & Light and Magic Leap that allow us to drive innovation and technology forward in an accessible and meaningful way.

What is your view of the county’s support for arts and cultural institutions?

The Broward County Cultural Division clearly champions the arts in our community. The Cultural Division’s ongoing investment in cultural programming, public art and capital projects reflects the value attributed to the arts by the County. We are fortunate to have an incredibly vibrant cultural community where collaboration is celebrated. The Museum considers the Cultural Division a partner as we work together to strengthen local cultural offerings, from exciting exhibits and award-winning education programs to breathtaking IMAX documentaries.

How is the museum an economic driver in the Broward County region?

Beyond the cultural impact of the Museum, we also play a role in the local economy, with 150 employees and more than 400,000 visitors annually. A recent Americans for the Arts survey estimated our economic impact to be more than $22 million. The Museum purchases goods and services locally, hires and trains staff and supports many social service agencies with free and reduced admission. Whether having lunch in the neighborhood or traveling from out of town for the weekend, our visitors help drive the local economy and, with over 15% of our visitors coming from overseas, we are supporting the diverse offerings of our destination.

To learn more about our interviewee, visit:

https://mods.org/

Spotlight On: Mark Hardy, Vice President & Regional Manager, Universal Engineering Sciences

Writer: Max Crampton-Thomas

2 min read August 2019 — Growth in the Tampa Bay construction industry has not only benefited construction and real estate development companies in the area, it has also been a massive plus for engineering firms. Quality development and construction is dependent upon the availability of highly professional and proficient engineers, and demand can quickly outweigh supply. Invest: Tampa Bay recently sat down with Mark Hardy, vice president and regional manager for Universal Engineering Sciences’s Tampa Bay office. Among the many topics covered, Hardy discussed the growth in demand for building inspection services, a growing focus on environmental sustainability and what the next year will hold for his office.

Which of your services are seeing the most growth in demand?

We are seeing tremendous growth in demand for our building inspection services. A new law signed by Gov. DeSantis, allows companies like ours to provide plan review and inspections that municipalities would normally conduct. While the private provider option has been available since 2002, the new law reduces the time frame and cost that this would normally entail. As a private firm we can help accelerate the process during a time when municipalities are overwhelmed.

How much of a focus is environmental sustainability to your clients?

As new projects get underway, they are hitting some roadblocks because they are infringing on wetlands. We have hired an individual who specializes in wetlands and endangered species so we can better assist clients in finding the balance between being able to do a new development and still remain cognizant of those environmental areas. Another area where we are seeing a lot of expansion is renewable energy projects, like solar farms; we are getting frequent calls to provide expertise on how to get them planned and constructed.

What does the next 12 months look like for your office?

We have a lot of projects on the books that haven’t started yet but are on the horizon for the new year. This includes a new performing arts center and new contracts with Pasco County Schools, Hillsborough County Public Schools and Hillsborough County for infrastructure improvements. This year, we surpassed 100 employees at this office and we will look to build off that momentum. The remainder of 2019 and 2020 are shaping up to be really great years for the company.

To learn more about our interviewee, visit:

https://universalengineering.com/

Spotlight On: Asi Cymbal, President & Owner, Cymbal Developmentf

Spotlight On: Sal Saldana, General Manager, Town Center at Boca Raton

Spotlight On: Brian Katz, CEO & Founder, Katz Capital

Spotlight On: Kevin Rogers, Regional President, Seaside National Bank & Trust

Spotlight On: Chuck Cross, Executive Vice President & Commercial Banking Executive, Seacoast Bank

Spotlight On: Randy Avent, President, Florida Polytechnic University

Spotlight On: Ronnie Felder, Mayor, City of Riviera Beach

Spotlight On: Joseph Cox, President & CEO, Museum of Discovery and Science

Spotlight On: Mark Hardy, Vice President & Regional Manager, Universal Engineering Sciences

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