Brightline and Virgin sever rail ties

Brightline and Virgin sever rail ties

By: Beatrice Silva

2 min read August 2020 — Brightline is passing on Virgin Trains. On Aug. 7, the high-speed passenger train operator announced that it would not be rebranded as Virgin Trains USA and would continue its operations under Brightline LLC. The withdrawal represents a sudden and apparently astringent end to the link between Brightline and Virgin Group. 

Brightline originally announced its strategic partnership with billionaire Richard Branson, founder of the Virgin Group, two years ago. Brightline quickly welcomed this new partnership and underwent a complete makeover. Virgin Trains USA was officially supposed to debut its rebranding transformation this summer. However, COVID-19 related issues looks to have stopped the deal dead in its tracks. 

Originally, the relationship seemed like a match made in transit heaven. Branson and his team have carved out a successful enterprise in the transportation and hospitality industry with a fleet of carriers ranging from airplanes to cruise ships. “It’s already a very good experience,” Branson told the South Florida Business Journal in 2019. “We just need to sprinkle a bit of magic dust over it. We need to make sure the two hours, 45 minutes to Orlando is magical, and we are used to doing that in the UK, where we have longer train journeys.” 

Unfortunately, that seamless experience of having guests fly in on Virgin Atlantic then transported on a Virgin Train to their Virgin Voyage will have to be postponed. Branson’s lucrative business, like many others in the hospitality industry, came to a halt as a result of the pandemic. To make matters worse, Brighline’s 2019 passenger count was less than half what it projected and its revenue was less than a fifth of its expectations, according to The Palm Beach Post. The future of Virgin Atlantic Airways remains uncertain after the airline filed Chapter 15 bankruptcy earlier this week. 

Brightline, however, seems to be moving along. Its current routes consist of Miami, Fort Lauderdale and West Palm Beach. Progress also continues to be made on its fourth station in Florida at the Orlando International Airport. Operations are scheduled to begin sometime in 2022. There has also been talk of building additional stations in Aventura and Boca Raton. 

The Miami-Dade County Commission was negotiating terms regarding proposed stations with Virgin Trains USA but it’s unclear whether the county will agree to a new county commuter service. “We really need to think about what is the future of transit and how people will get around this town…” Mayor Carlos Gimenez told The Real Deal in June. “We may have as many of 20 to 30 percent of people working out of their homes.” How Brightline’s withdrawal from its Virgin deal will impact the commission’s decision remains unknown.

Although the future of the Brightline expansion may be up in the air, if more stations do pop up it could leave a positive impact on the local economy. Brightline’s expansion could bring over 5,000 jobs on average per year after rail-line construction is complete through 2021 and have a $6.4 billion direct economic impact to Florida’s economy over the next eight years, according to Washington Economics Group, Inc. 

Tourism in Orlando pushing forward despite rise in COVID-19 cases

Tourism in Orlando pushing forward despite rise in COVID-19 cases

By: Beatrice Silva

2 min read July 2020 — It has been almost six months since the World Health Organization declared the novel coronavirus a pandemic. Within days, each sector of the economy had to discover new ways to keep businesses afloat despite being forced to close their doors. Unlike banking and technology, tourism relies on almost every aspect of life that is now restricted, like travel and face-to-face interaction. For cities like Orlando, tourism is a major factor in the economy, to the tune of $75 billion a year.

 

 Tourism supports an estimated 41% of Orlando’s workforce. Around 463,000 jobs have been affected and millions of dollars worth of wages are being lost each day during the area’s local tourism shut down. Tourism also accounts for $5.8 billion in state and local taxes, finances which go to support local schools, roads and other crucial services, according to Visit Orlando. The city’s resilience, however, is proving that it is not going to let a microscopic organism bring it down as tourism continues to push forward.

Although the hotel industry has been wrestling with obstacles caused by COVID-19, activity in that area is starting to gain traction again. One example is the development of a five-star convention hotel that was recently announced. Summa Development Group LLC has proposed a 33-story project in Thornton Park and the construction is expected to begin sometime next year, according to Orlando Business Journal. As for the big players like Walt Disney World, SeaWorld and Universal Studios, they too have begun to jump-start their operations. Disney’s Hollywood Studios and Epcot officially opened on July 15. Universal Studios welcomed guests back to its park on June 5, after almost two and a half months of closure. Of course, the theme parks will each have their own updated operational guidelines, including mandatory face coverings, temperature checks and social distancing regulations.  

When we first made the decision in March 2020 to close Universal Orlando Resort in response to the coronavirus pandemic, we didn’t know how long it would be for. We didn’t know what the future held or what a reopening would entail … Getting us here has been an in-depth process, and I am incredibly proud of the ways our Team Members have listened to experts and implemented new operational guidelines for the safety of our guests. At Universal Orlando Resort, we are following what we’re calling the three Ss. That’s screening, meaning we’re taking everybody’s temperature before they enter; sanitization, because we are constantly sanitizing areas and high-touch surfaces in the parks; and spacing, providing markings and reminders throughout our resort so guests can socially distance themselves from other parties,” said Bill Davis, president of Universal Orlando Resort, in a welcome back letter. 

It’s safe to say that tourism is the bloodline of Orlando’s economy. While there is hope for a new beginning and a new normal after the pandemic, the city isn’t in the clear just yet. Despite every attempt by public officials to stop the spread of the novel coronavirus, cases continue to surge and hospitals are starting to fill up. On July 19, Florida reported 10,328 new positive COVID-19 cases and 90 Florida resident deaths related to COVID-19. Orlando has been listed as the second highest city, behind Miami, with the most confirmed number of COVID-19 cases, according to The Florida Department of Health